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NONFICTION

Store Manager

NONFICTION, New York, New York, us, 10261

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This range is provided by NONFICTION. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $70,000.00/yr - $80,000.00/yr

About NONFICTION Founded in Seoul in 2019, NONFICTION is a lifestyle fragrance brand built around signature scents crafted from clean ingredients and evocative storytelling. We create sensorial perfumes and aromatic body care products designed to awaken the senses and inspire inner rituals. Our collections are available both online and offline in South Korea, Japan and Hong Kong, as well as across Europe and other parts of the world.

We are looking for talented individuals to help shape and elevate NONFICTION’s distinct and aesthetic brand experience. We welcome creative and open-minded people to join us in our global growth.

About NONFICTION US NONFICTION will officially enter the U.S. market in early 2026, marking an important milestone in our global expansion. The United States represents a key opportunity to introduce our unique sensorial approach to fragrance and body care to a wide and diverse customer base.

We will launch with a strong direct-to-consumer presence through e-commerce, supported by select retail partners in major cities. As we establish our brand in the U.S., our focus will be on building awareness, driving digital growth, and creating meaningful connections with customers through immersive brand experiences both online and offline.

Job Summary The US Store Manager will be the driving force behind NONFICTION’s first retail presence in the US. This role requires a builder’s mindset: someone who can operate as both leader and doer, ensuring the store delivers a best‑in‑class customer experience while meeting ambitious sales and brand awareness goals. The ideal candidate is equally passionate about people, product, and process—and thrives in start‑up environments where creativity, agility, and ownership are essential.

Key Responsibilities 1. Store Leadership & Operations

Oversee all daily store operations including sales performance, staffing, scheduling, inventory management, cash handling, and reporting.

Build and implement operational processes to ensure smooth execution and efficiency in a new market.

Ensure compliance with all health, safety, and legal retail standards.

2. Customer Experience & Brand Ambassadorship

Deliver a service model that reflects NONFICTION’s philosophy: warm, intentional, and sensorial.

Act as the lead ambassador, educating customers on brand story, fragrance expertise, and body care rituals.

Continuously innovate on how to bring storytelling and brand values into the retail experience.

3. Team Management & Development

Recruit, train, and inspire a team of store staff (“Fictionists”) who embody the brand’s values.

Provide ongoing coaching, 1:1s, and development to ensure team growth and performance.

Partner with HQ Training & Education team to strengthen personal development and elevate the skills of broader store team.

Foster a culture of accountability, inclusivity, and excellence.

Partner with VM team to maintain elevated store presentation, in‑store storytelling, and launch displays.

Support execution of local events, activations, and partnerships to grow awareness in the US market.

5. Sales & Business Performance

Own store KPIs including sales targets, conversion, ATV (average transaction value), and CRM growth.

Analyze performance trends and create action plans for continuous improvement.

Share insights and feedback with HQ to inform global strategy, product development, and market fit.

Key Requirements

5–7 years of retail experience, with at least 2+ years in a leadership role at a beauty, fragrance, lifestyle, or fashion brand.

Entrepreneurial, resourceful, and energized by the challenge of building something new.

Skilled in both strategy and execution—you can design a plan and roll up your sleeves to make it happen.

Passionate about fragrance, design, and storytelling‑driven brands.

Strong leadership and people management skills, with a proven track record of developing high‑performing teams.

Excellent communicator who thrives in cross‑cultural, global environments.

Other Information

Full time

In‑person (Location to be disclosed; downtown Manhattan)

Base salary 70,000 - 80,000 USD + performance‑based bonus/incentives

Health Insurance

The selected candidate will be asked to come to Korea for 1‑2 weeks for onboarding prior to the store opening, expenses paid.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Personal Care Product Manufacturing

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