Hearts & Science
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Director, Business Analytics
role at
Hearts & Science .
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real‑time insights, Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Responsibilities External Facing Responsibilities
Build and develop a deep understanding of the client's strategic issues, initiatives and competitive position.
Ensure analytics efforts lead to clear, compelling and actionable insights; construct insightful narratives through sophisticated analytics techniques.
Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
Lead measurement plan development and execution.
Anticipate client needs and proactively develop solutions.
Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
Recommend and implement research to aid consumer insight gathering and strategic processes.
Identify opportunities to continuously improve processes.
Lead, mentor and train managers and ADs.
Contribute to consumer segmentation and audience identification/exploration processes.
Design tests to measure incremental impact of media on business outcomes.
Provide ad‑hoc support to clients to solve broad strategic marketing problems.
Internal Facing Responsibilities
Provide methodological support, coaching, training and advice to direct reports and broader agency teams.
Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
Lead and mentor direct reports: assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.
Required Skills
Industry knowledge in marketing analytics and data (first‑ and third‑party data solutions, data lakes, data clean rooms, aggregated and user‑level data).
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development.
Expertise in audience‑based marketing and data‑driven advertising.
Analytic skills, critical thinking and clarifying strategic & operational issues related to data and analytics; problem‑solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client‑relationship experience.
Stellar communication and presentation skills: articulate, engaging and straightforward, with ability to translate unstructured business solutions into innovative customer marketing programs.
Ability to train and coach colleagues for growth: organized, detail‑oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Business Development and Sales
Industries
Advertising Services
Compensation and Benefits Pay range: $90,000—$215,000 USD. Compensation will be determined based on relevant experience, qualifications, and geographic location. Benefits include health, vision, and dental insurance; 401(k); healthcare Flexible Spending Account; dependent care Flexible Spending Account; vacation, sick and personal days; paid parental and medical leave; STD/LTD insurance.
Work Location and Hours This role is hybrid, requiring three (3) days per week in the office with the remaining two (2) days worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in‑office days may be adjusted over time.
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Director, Business Analytics
role at
Hearts & Science .
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real‑time insights, Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Responsibilities External Facing Responsibilities
Build and develop a deep understanding of the client's strategic issues, initiatives and competitive position.
Ensure analytics efforts lead to clear, compelling and actionable insights; construct insightful narratives through sophisticated analytics techniques.
Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
Lead measurement plan development and execution.
Anticipate client needs and proactively develop solutions.
Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
Recommend and implement research to aid consumer insight gathering and strategic processes.
Identify opportunities to continuously improve processes.
Lead, mentor and train managers and ADs.
Contribute to consumer segmentation and audience identification/exploration processes.
Design tests to measure incremental impact of media on business outcomes.
Provide ad‑hoc support to clients to solve broad strategic marketing problems.
Internal Facing Responsibilities
Provide methodological support, coaching, training and advice to direct reports and broader agency teams.
Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
Lead and mentor direct reports: assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.
Required Skills
Industry knowledge in marketing analytics and data (first‑ and third‑party data solutions, data lakes, data clean rooms, aggregated and user‑level data).
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development.
Expertise in audience‑based marketing and data‑driven advertising.
Analytic skills, critical thinking and clarifying strategic & operational issues related to data and analytics; problem‑solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client‑relationship experience.
Stellar communication and presentation skills: articulate, engaging and straightforward, with ability to translate unstructured business solutions into innovative customer marketing programs.
Ability to train and coach colleagues for growth: organized, detail‑oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Business Development and Sales
Industries
Advertising Services
Compensation and Benefits Pay range: $90,000—$215,000 USD. Compensation will be determined based on relevant experience, qualifications, and geographic location. Benefits include health, vision, and dental insurance; 401(k); healthcare Flexible Spending Account; dependent care Flexible Spending Account; vacation, sick and personal days; paid parental and medical leave; STD/LTD insurance.
Work Location and Hours This role is hybrid, requiring three (3) days per week in the office with the remaining two (2) days worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in‑office days may be adjusted over time.
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