PHD
Overview
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. The Business Analytics team is pivotal in the delivery of modern agency services, tightly integrated with planning and investment teams to exceed clients’ business goals.
Responsibilities
Build and develop a deep understanding of the client’s strategic issues, initiatives and competitive position.
Ensure analytics efforts lead to clear, compelling and actionable insights; construct insightful narratives through sophisticated analytical techniques.
Partner with Planning, Investment and Activation teams on annual budget setting, media plan development and ongoing budget/plan optimization.
Lead the measurement plan development and execution.
Anticipate client needs and proactively develop solutions to address them.
Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
Recommend and implement research that will aid in consumer insight gathering and strategic processes.
Identify opportunities to continuously improve processes.
Lead, mentor and train managers and ADs.
Contribute to consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Provide ad‑hoc support to clients to solve broad strategic marketing problems.
Internal Facing Responsibilities
Provide methodological support, coaching, training and advice to direct reports and broader agency teams.
Partner with Planning and Investment teams on budget setting and media plan optimization.
Lead and mentor direct reports, assessing capabilities and providing development roadmaps.
Required Skills
Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, clean rooms, etc.).
Experience in integrated marketing related to media/customer journey development, budgeting, revenue forecasting, ROI development.
Expertise in audience‑based marketing and data‑driven advertising.
Analytical, critical thinking and problem‑solving skills to clarify strategic and operational issues.
Proven leadership ability and strong client relationship experience.
Stellar communication and presentation skills, translating unstructured business solutions into innovative marketing programs.
Ability to train and coach colleagues for growth, project management and business writing.
Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.
Compensation Compensation Range: $125,000—$215,000 USD. Benefits include health, vision, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. The role is hybrid, requiring three (3) days per week in the office; the remaining two (2) days may be worked remotely, with flexibility to align with team needs.
#J-18808-Ljbffr
Responsibilities
Build and develop a deep understanding of the client’s strategic issues, initiatives and competitive position.
Ensure analytics efforts lead to clear, compelling and actionable insights; construct insightful narratives through sophisticated analytical techniques.
Partner with Planning, Investment and Activation teams on annual budget setting, media plan development and ongoing budget/plan optimization.
Lead the measurement plan development and execution.
Anticipate client needs and proactively develop solutions to address them.
Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
Recommend and implement research that will aid in consumer insight gathering and strategic processes.
Identify opportunities to continuously improve processes.
Lead, mentor and train managers and ADs.
Contribute to consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Provide ad‑hoc support to clients to solve broad strategic marketing problems.
Internal Facing Responsibilities
Provide methodological support, coaching, training and advice to direct reports and broader agency teams.
Partner with Planning and Investment teams on budget setting and media plan optimization.
Lead and mentor direct reports, assessing capabilities and providing development roadmaps.
Required Skills
Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, clean rooms, etc.).
Experience in integrated marketing related to media/customer journey development, budgeting, revenue forecasting, ROI development.
Expertise in audience‑based marketing and data‑driven advertising.
Analytical, critical thinking and problem‑solving skills to clarify strategic and operational issues.
Proven leadership ability and strong client relationship experience.
Stellar communication and presentation skills, translating unstructured business solutions into innovative marketing programs.
Ability to train and coach colleagues for growth, project management and business writing.
Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.
Compensation Compensation Range: $125,000—$215,000 USD. Benefits include health, vision, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. The role is hybrid, requiring three (3) days per week in the office; the remaining two (2) days may be worked remotely, with flexibility to align with team needs.
#J-18808-Ljbffr