Vets Hired
About the job Marketing Growth Manager
Job Summary
We are seeking a strategic, data-driven, and collaborative
Marketing Growth Manager
to lead and execute initiatives that drive business growth through a variety of marketing channels and partnerships. This role will be fully responsible for the strategy, execution, and continuous improvement of growth campaigns, with an initial focus on affiliate partnerships, agent/advisor recruitment, and self-generated lead efforts. As the business evolves, this role will adapt to manage other high-impact growth initiatives, making versatility and a proactive mindset essential.
Key Responsibilities
Develop, manage, and optimize multi-channel growth campaigns, including affiliate programs, agent/advisor recruitment, and self-generated lead efforts Partner with internal production teams (creative, content, video, digital) to execute marketing strategies across digital (social media, paid media, email, SEO, content) and traditional channels (events, direct mail, grassroots marketing) Own the end-to-end campaign lifecycle from strategy and planning to execution, performance tracking, and iterative improvements Analyze data and key performance metrics to generate insights, report on progress, and drive continual optimization Collaborate cross-functionally with internal teams and external partners to align messaging, objectives, and deliverables Manage the feedback loop by gathering insights from partners, agents/advisors, campaign performance, and market trends to inform strategy Identify new opportunities for growth by staying ahead of industry trends, competitive shifts, and emerging marketing tactics Foster a team-oriented and solution-focused culture across departments Qualifications
35+ years of experience in growth marketing, affiliate marketing, recruitment marketing, or lead generation Proven ability to own and manage marketing campaigns that drive measurable growth Strong analytical skills and ability to translate data into actionable strategies Hands-on experience with digital marketing platforms (e.g., Google Ads, Meta Ads, CRM, email automation, affiliate tracking tools) Excellent collaboration and communication skills Strong project management skills; capable of managing multiple initiatives Proactive, adaptable, and problem-solving mindset Preferred Experience
Previous experience in the life insurance or premium financing industries Education
Bachelors degree in Marketing, Business, or a related field required Masters degree in Marketing or MBA is a plus
Job Summary
We are seeking a strategic, data-driven, and collaborative
Marketing Growth Manager
to lead and execute initiatives that drive business growth through a variety of marketing channels and partnerships. This role will be fully responsible for the strategy, execution, and continuous improvement of growth campaigns, with an initial focus on affiliate partnerships, agent/advisor recruitment, and self-generated lead efforts. As the business evolves, this role will adapt to manage other high-impact growth initiatives, making versatility and a proactive mindset essential.
Key Responsibilities
Develop, manage, and optimize multi-channel growth campaigns, including affiliate programs, agent/advisor recruitment, and self-generated lead efforts Partner with internal production teams (creative, content, video, digital) to execute marketing strategies across digital (social media, paid media, email, SEO, content) and traditional channels (events, direct mail, grassroots marketing) Own the end-to-end campaign lifecycle from strategy and planning to execution, performance tracking, and iterative improvements Analyze data and key performance metrics to generate insights, report on progress, and drive continual optimization Collaborate cross-functionally with internal teams and external partners to align messaging, objectives, and deliverables Manage the feedback loop by gathering insights from partners, agents/advisors, campaign performance, and market trends to inform strategy Identify new opportunities for growth by staying ahead of industry trends, competitive shifts, and emerging marketing tactics Foster a team-oriented and solution-focused culture across departments Qualifications
35+ years of experience in growth marketing, affiliate marketing, recruitment marketing, or lead generation Proven ability to own and manage marketing campaigns that drive measurable growth Strong analytical skills and ability to translate data into actionable strategies Hands-on experience with digital marketing platforms (e.g., Google Ads, Meta Ads, CRM, email automation, affiliate tracking tools) Excellent collaboration and communication skills Strong project management skills; capable of managing multiple initiatives Proactive, adaptable, and problem-solving mindset Preferred Experience
Previous experience in the life insurance or premium financing industries Education
Bachelors degree in Marketing, Business, or a related field required Masters degree in Marketing or MBA is a plus