MDA Edge
Senior Salesforce CRM Manager – CRM Strategy, Data Governance, Data Integrity &
MDA Edge, Yonkers, New York, United States
Senior Salesforce CRM Manager – CRM Strategy, Data Governance, Data Integrity & Marketing Automation
5 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by MDA Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $200,000.00/yr About the Role:
We are looking for a
Senior CRM Manager
to take ownership of our
Customer Relationship Management (CRM)
and
Email Marketing Systems (EMS) . This role focuses on optimising data quality, enhancing system functionality, and driving business development initiatives through effective CRM strategies. Key Responsibilities
Manage and oversee the
CRM and EMS platforms , ensuring seamless functionality and data accuracy. Design and implement
efficient reporting systems
to support business growth and strategic decisions. Oversee email campaigns, maintain templates, and manage automated communications. Work closely with
business development teams
to execute outreach strategies, events, and marketing initiatives. Improve
data integrity and enrichment processes
to maximise engagement and visibility. Monitor and address
email deliverability issues , ensuring strong domain authority and reduced bounce rates. Provide training to internal teams and external partners on
CRM best practices
and system usage. Collaborate with
IT and external vendors
to enhance CRM integrations and drive system improvements. Maintain
technical configurations
to optimise performance and resolve system-related issues. Lead initiatives related to
data governance, security, and compliance . Plan strategic mailing schedules and implement audience segmentation to refine marketing efforts. Support
business development and digital marketing strategies
with CRM-driven insights and automation. Technical and Functional Skills
Expertise in
CRM platforms , such as
Salesforce, Intapp DealCloud , and EMS tools like
Pardot, Vuture, Dispatch . Strong background in
data hygiene, automation workflows, and campaign management . Advanced proficiency in
Microsoft Office Suite , including
Excel, Outlook, and Word . Familiarity with
HTML and digital communication tools . Ability to manage complex projects, coordinate with multiple stakeholders, and maintain organisation. Understanding of
marketing technology and business development methodologies . Basic Qualifications:
Bachelor's degree in a related field. At least
10 years of CRM administration and data management experience . Extensive background in
eMarketing platforms , digital engagement strategies, data hygiene, enrichment tools, and marketing automation. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
IT Services and IT Consulting
#J-18808-Ljbffr
5 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by MDA Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $200,000.00/yr About the Role:
We are looking for a
Senior CRM Manager
to take ownership of our
Customer Relationship Management (CRM)
and
Email Marketing Systems (EMS) . This role focuses on optimising data quality, enhancing system functionality, and driving business development initiatives through effective CRM strategies. Key Responsibilities
Manage and oversee the
CRM and EMS platforms , ensuring seamless functionality and data accuracy. Design and implement
efficient reporting systems
to support business growth and strategic decisions. Oversee email campaigns, maintain templates, and manage automated communications. Work closely with
business development teams
to execute outreach strategies, events, and marketing initiatives. Improve
data integrity and enrichment processes
to maximise engagement and visibility. Monitor and address
email deliverability issues , ensuring strong domain authority and reduced bounce rates. Provide training to internal teams and external partners on
CRM best practices
and system usage. Collaborate with
IT and external vendors
to enhance CRM integrations and drive system improvements. Maintain
technical configurations
to optimise performance and resolve system-related issues. Lead initiatives related to
data governance, security, and compliance . Plan strategic mailing schedules and implement audience segmentation to refine marketing efforts. Support
business development and digital marketing strategies
with CRM-driven insights and automation. Technical and Functional Skills
Expertise in
CRM platforms , such as
Salesforce, Intapp DealCloud , and EMS tools like
Pardot, Vuture, Dispatch . Strong background in
data hygiene, automation workflows, and campaign management . Advanced proficiency in
Microsoft Office Suite , including
Excel, Outlook, and Word . Familiarity with
HTML and digital communication tools . Ability to manage complex projects, coordinate with multiple stakeholders, and maintain organisation. Understanding of
marketing technology and business development methodologies . Basic Qualifications:
Bachelor's degree in a related field. At least
10 years of CRM administration and data management experience . Extensive background in
eMarketing platforms , digital engagement strategies, data hygiene, enrichment tools, and marketing automation. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
IT Services and IT Consulting
#J-18808-Ljbffr