UWorld
The Vice President of Marketing is a strategic leader within the company and is responsible for marketing initiatives to drive awareness and growth. This position reports to the Chief Operating Officer and will work collaboratively with the executive team and department leaders to develop and execute marketing objectives, strategies, and programs to achieve market dominance for the college readiness, accounting & finance, and legal education divisions.
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RESPONSIBILITIES/ESSENTIAL FUNCTIONS : Establish overall direction and strategic initiatives for product-specific marketing plans. Effectively manage assigned marketing teams and vendors. Lead and direct critical marketing functions, including digital marketing, market research, communications, and product planning. Utilize data-driven methods to identify changes in the competitive environment and initiate objectives to maximize business objectives. Build needs assessment, consumer target profiles, and strategic marketing plans for specific product verticals. Use sales forecasting and strategic planning to ensure the sale of UWorld products. Develop budgets, resources, and teams to execute short-term and long-term marketing plans. Partner with departmental leaders to support revenue acquisition and retention objectives. Guide the company’s use of social media to effectively promote brand and product awareness and incorporate digital marketing best practices. ADDITIONAL RESPONSIBILITIES: Performs other assignments (or duties) as needed or requested by management. EDUCATION AND EXPERIENCE Bachelor’s degree in business administration, marketing, communication, or related field required; Masters degree preferred. At least 20 years of experience in marketing, including ten plus years in a leadership role. Previous marketing experience in EdTech or related field. Knowledge of industry standards. Aptitude for problem solving, negotiation, and finding resolutions. Outstanding organizational abilities with adaptive and collaborative mindset. Persuasive and goal-oriented. JOB QUALIFICATIONS: Have successfully built and evolved a Marketing team through stages of significant company growth. Proven experience in metrics-focused environments. Possess outstanding writing, speaking, listening, and collaboration skills. PHYSICAL DEMANDS: Standing, Sitting, Walking, Stooping, Lifting, Carrying, Grasping. Must be able to lift or move up to 10 lbs. COMPENSATION AND BENEFITS: Paid time off (based on sliding scale according to hire date and work hours). Onsite work environment with flexibility to work 1 day remotely each week. 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment). On-site group fitness classes and relaxed work environment. At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know. About the company UWorld can help you prepare for high-stakes exams so that you master the concepts. We offer test preparation, practice tests and assessments for more than 1 million users who are preparing for USMLE, ABIM, ABFM, NCLEX, MCAT, SAT, and ACT examinations.
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You could be just the right applicant for this job Read all associated information and make sure to apply.
RESPONSIBILITIES/ESSENTIAL FUNCTIONS : Establish overall direction and strategic initiatives for product-specific marketing plans. Effectively manage assigned marketing teams and vendors. Lead and direct critical marketing functions, including digital marketing, market research, communications, and product planning. Utilize data-driven methods to identify changes in the competitive environment and initiate objectives to maximize business objectives. Build needs assessment, consumer target profiles, and strategic marketing plans for specific product verticals. Use sales forecasting and strategic planning to ensure the sale of UWorld products. Develop budgets, resources, and teams to execute short-term and long-term marketing plans. Partner with departmental leaders to support revenue acquisition and retention objectives. Guide the company’s use of social media to effectively promote brand and product awareness and incorporate digital marketing best practices. ADDITIONAL RESPONSIBILITIES: Performs other assignments (or duties) as needed or requested by management. EDUCATION AND EXPERIENCE Bachelor’s degree in business administration, marketing, communication, or related field required; Masters degree preferred. At least 20 years of experience in marketing, including ten plus years in a leadership role. Previous marketing experience in EdTech or related field. Knowledge of industry standards. Aptitude for problem solving, negotiation, and finding resolutions. Outstanding organizational abilities with adaptive and collaborative mindset. Persuasive and goal-oriented. JOB QUALIFICATIONS: Have successfully built and evolved a Marketing team through stages of significant company growth. Proven experience in metrics-focused environments. Possess outstanding writing, speaking, listening, and collaboration skills. PHYSICAL DEMANDS: Standing, Sitting, Walking, Stooping, Lifting, Carrying, Grasping. Must be able to lift or move up to 10 lbs. COMPENSATION AND BENEFITS: Paid time off (based on sliding scale according to hire date and work hours). Onsite work environment with flexibility to work 1 day remotely each week. 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment). On-site group fitness classes and relaxed work environment. At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know. About the company UWorld can help you prepare for high-stakes exams so that you master the concepts. We offer test preparation, practice tests and assessments for more than 1 million users who are preparing for USMLE, ABIM, ABFM, NCLEX, MCAT, SAT, and ACT examinations.
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