Abe
Paid Social Strategist (Remote US) - Future Opening
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences.
Roles & Responsibilities
Oversee and lead a collection of social media accounts
Serve as direct support to client contacts
Weekly communication with vendors and operational partners to ensure alignment on tasks and quality
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Personal productivity and utilization
Work directly with Associate Director to achieve internal and client goals
Understand programmatic campaign value
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience working at a performance/digital marketing agency, supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn ad units such as conversation ads, document ads, ctv and more
Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions and optimize performance
Drive results and measure via OCT
Audience segmentation by tier, job title etc.
Proven success with mid-market or enterprise accounts
Translate and articulate strategy and tell stories with data
Competitive and curious problem solver
Lives on the cutting edge of the industry
Organize, prioritize and manage multiple projects simultaneously
Quality-obsessed and not lost for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Encompass core values through every interaction
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department level KPIs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making in strategic direction for accounts
Benefits
Living wage; base salary range $70,000-80,000 USD (estimate)
Medical, dental, vision, disability, life insurance coverage
Mental health support; certified therapists, Headspace membership
Physical health support; therapy, fertility support, workouts, One Medical membership
Unlimited PTO, paid company holidays, birthday off, end of year recharge, paid parental leave
401(k) with 3% company match; annual bonus based on tenure
Remote Work Requirements As a remote-first company, you will work from anywhere in the US. Remote work includes using Zoom and Slack for collaboration. You must have reliable internet access, a professional background, and the ability to work from a home office.
Equal Opportunity Employer At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences.
Roles & Responsibilities
Oversee and lead a collection of social media accounts
Serve as direct support to client contacts
Weekly communication with vendors and operational partners to ensure alignment on tasks and quality
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Personal productivity and utilization
Work directly with Associate Director to achieve internal and client goals
Understand programmatic campaign value
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience working at a performance/digital marketing agency, supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn ad units such as conversation ads, document ads, ctv and more
Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions and optimize performance
Drive results and measure via OCT
Audience segmentation by tier, job title etc.
Proven success with mid-market or enterprise accounts
Translate and articulate strategy and tell stories with data
Competitive and curious problem solver
Lives on the cutting edge of the industry
Organize, prioritize and manage multiple projects simultaneously
Quality-obsessed and not lost for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Encompass core values through every interaction
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department level KPIs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making in strategic direction for accounts
Benefits
Living wage; base salary range $70,000-80,000 USD (estimate)
Medical, dental, vision, disability, life insurance coverage
Mental health support; certified therapists, Headspace membership
Physical health support; therapy, fertility support, workouts, One Medical membership
Unlimited PTO, paid company holidays, birthday off, end of year recharge, paid parental leave
401(k) with 3% company match; annual bonus based on tenure
Remote Work Requirements As a remote-first company, you will work from anywhere in the US. Remote work includes using Zoom and Slack for collaboration. You must have reliable internet access, a professional background, and the ability to work from a home office.
Equal Opportunity Employer At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr