Gusto
About Gusto
At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses across the country and build a workplace that represents and celebrates the customers we serve.
By The Numbers
Named #1 best software for small business of 2024 by G2
2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
Over $500M in annual revenue
The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
There are 6.2M employers in the US, 98% have fewer than 100 employees
550,000 new businesses are created each year in the US
What Product Management Is Like At Gusto
Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead.
We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship—using AI as your co‑builder to turn problems into durable solutions that deliver customer value with urgency and care.
We serve small and medium businesses. Gusto has a strong mission‑driven culture, and we care deeply about lifting up these business owners—building technology for an AI‑first world that gives them the superpowers to run and grow their businesses with confidence.
We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity—blending curiosity, experimentation, and AI‑native craft to shape how products (and work itself) are built at Gusto.
About The Team We’re looking for a Principal Product Manager to lead Growth for Gusto Pro, our product specifically built for Accountants. Accountants play a critical role within the Gusto ecosystem. They are one of our largest user groups, but also act as a one‑to‑many growth engine by referring their small business clients to use Gusto as their payroll provider, generating a substantial portion of our total revenue.
We have ambitious plans to become the most efficient platform for accountants to deliver payroll & advisory services to their clients and help millions of small businesses as a result. If you enjoy uncovering & solving big customer problems, driving experimentation, and identifying new ways to propel the growth of a referral‑driven business model, we’d love to hear from you.
Here’s What You’ll Do Day‑to‑day
Own product discovery to uncover/deeply understand customer problems and test risky assumptions.
Create a long‑term vision and strategy that defines the big problems we can solve well with durable competitive advantage.
Partner closely with Engineering, Design, and Data Science on all stages of the product development process, and the Revenue teams to co‑create hypotheses and support a sales and product‑driven growth engine.
Run A/B tests and lean experiments to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas.
Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated trade‑offs.
Define, measure, and improve key product and business metrics.
Here’s What We’re Looking For
8+ years of hands‑on Product Management experience.
Proven track record of leading growth teams and running clean A/B tests that deliver impactful results.
Strong product discovery and analytics skills.
The ability to tell a compelling story that drives alignment and inspires action.
Strong collaboration skills; ability to quickly build trust with Revenue and Product teams.
A passion for helping small and medium size businesses.
A strong POV on building products in the age of AI; experience building AI‑driven features is a big bonus.
The intangibles: natural curiosity, grit, customer obsession, and humility.
Compensation Our cash compensation amount for this role is $179,000/yr to $224,000/yr in Denver & most major metro locations, and $210,000/yr to $263,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Where do PMs at Gusto work? We have offices in Denver, San Francisco, and New York and have remote team members across the US Canada. A secure, reliable, and consistent internet connection is required for hybrid employees. Employees based in our offices are expected to work from the office on designated days approximately 2‑3 days per week (or more depending on role). If approved to work from a location other than a Gusto office, remote work is possible.
Equal Opportunity Employer Gusto is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
#J-18808-Ljbffr
By The Numbers
Named #1 best software for small business of 2024 by G2
2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
Over $500M in annual revenue
The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
There are 6.2M employers in the US, 98% have fewer than 100 employees
550,000 new businesses are created each year in the US
What Product Management Is Like At Gusto
Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead.
We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship—using AI as your co‑builder to turn problems into durable solutions that deliver customer value with urgency and care.
We serve small and medium businesses. Gusto has a strong mission‑driven culture, and we care deeply about lifting up these business owners—building technology for an AI‑first world that gives them the superpowers to run and grow their businesses with confidence.
We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity—blending curiosity, experimentation, and AI‑native craft to shape how products (and work itself) are built at Gusto.
About The Team We’re looking for a Principal Product Manager to lead Growth for Gusto Pro, our product specifically built for Accountants. Accountants play a critical role within the Gusto ecosystem. They are one of our largest user groups, but also act as a one‑to‑many growth engine by referring their small business clients to use Gusto as their payroll provider, generating a substantial portion of our total revenue.
We have ambitious plans to become the most efficient platform for accountants to deliver payroll & advisory services to their clients and help millions of small businesses as a result. If you enjoy uncovering & solving big customer problems, driving experimentation, and identifying new ways to propel the growth of a referral‑driven business model, we’d love to hear from you.
Here’s What You’ll Do Day‑to‑day
Own product discovery to uncover/deeply understand customer problems and test risky assumptions.
Create a long‑term vision and strategy that defines the big problems we can solve well with durable competitive advantage.
Partner closely with Engineering, Design, and Data Science on all stages of the product development process, and the Revenue teams to co‑create hypotheses and support a sales and product‑driven growth engine.
Run A/B tests and lean experiments to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas.
Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated trade‑offs.
Define, measure, and improve key product and business metrics.
Here’s What We’re Looking For
8+ years of hands‑on Product Management experience.
Proven track record of leading growth teams and running clean A/B tests that deliver impactful results.
Strong product discovery and analytics skills.
The ability to tell a compelling story that drives alignment and inspires action.
Strong collaboration skills; ability to quickly build trust with Revenue and Product teams.
A passion for helping small and medium size businesses.
A strong POV on building products in the age of AI; experience building AI‑driven features is a big bonus.
The intangibles: natural curiosity, grit, customer obsession, and humility.
Compensation Our cash compensation amount for this role is $179,000/yr to $224,000/yr in Denver & most major metro locations, and $210,000/yr to $263,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Where do PMs at Gusto work? We have offices in Denver, San Francisco, and New York and have remote team members across the US Canada. A secure, reliable, and consistent internet connection is required for hybrid employees. Employees based in our offices are expected to work from the office on designated days approximately 2‑3 days per week (or more depending on role). If approved to work from a location other than a Gusto office, remote work is possible.
Equal Opportunity Employer Gusto is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
#J-18808-Ljbffr