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Abe

Senior Paid Social Strategist (Remote US) - Future Opening

Abe, Hoboken, New Jersey, us, 07030

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Senior Paid Social Strategist (Remote US) – Future Opening Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future‑focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

This role reports to the Associate Director and is a crucial part of the social media team. A unique opportunity to be on the ground floor of a fast‑growing specialty agency. The Senior LinkedIn Strategist works directly with our mid‑market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high‑performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

Oversee and lead a collection of Social Media accounts

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns

Provide fractional support for internal marketing within Directive

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are being achieved

Understand the value of Programmatic campaigns

Drive cross‑sells, upsells and referrals via client relationships and professional network

Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

4+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more

Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more

Ability to delegate to junior team members to ensure joint success

Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize performance

Experience with audience segmentation by tier, job title etc.

Proven and measurable success with mid‑market or enterprise accounts

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

Quality‑obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

Encompass core values through every interaction, internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department‑level KPIs, such as client growth and goal attainment. Core KPIs will be client NSMs and Client Satisfaction scores

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making, as it relates to strategic direction for accounts

Benefits

Set living wage; annual base salary range for this position based in the United States is $85,000‑$95,000 USD.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. 100% employer‑paid plan for you and 50% employer contribution for your dependents.

Mental health support: access to certified therapists through Spring Health, membership to Headspace.

Physical health support: physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.

Time Off: Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24‑Jan 1), paid parental leave.

Financial: Traditional and Roth 401(k) with a 3% company match.

Bonus: annual bonus based on tenure, scaling in total amount over time.

Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role operates 100% virtually from your home office. It requires collaboration through virtual meetings (Zoom) and Slack. You will need a reliable laptop computer (PC or Mac), computer software platforms and other office productivity tools as necessary. The nature of this role requires stationary work for extended periods, observation and interpretation of written and/or verbal communication, reliable internet access, and a professional background.

We will make reasonable accommodations to enable qualified individuals with disabilities to perform essential job functions.

Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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