M3
Director of Growth Marketing (Hybrid Schedule)
M3, Lawrenceville, Georgia, United States, 30243
Demand Generation Manager (Hybrid Schedule)
Description Summary: The Demand Generation Manager is responsible for leading full-funnel campaign strategy and execution across digital and offline channels. This role is critical to driving 50% of M3’s total pipeline by owning and optimizing marketing programs with a strong focus on lead quality, conversion rates, and return on investment (ROI). The role works cross-functionally with sales, design, and product marketing teams to generate, nurture, and convert leads from independent hotel owners to enterprise hospitality groups. The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties. Plan and execute integrated demand generation campaigns across digital (Google, Meta, LinkedIn) and offline (direct mail, industry publications) channels Build and optimize supporting assets including landing pages, ad creative, lead forms, and nurture flows A/B test messaging, offers, channels, and creatives for continuous improvement Drive campaigns to generate $500K–$1M in attributable pipeline monthly Monitor and report on attribution, funnel performance, conversion rates, and ROI Partner with sales on lead qualification, routing, and timely follow-up Optimize lead capture forms and email workflows to improve MQL to SQL conversion Improve lifecycle marketing efforts, including retargeting and nurture flows Present campaign performance and strategic insights to leadership regularly Build and refine attribution models to evaluate campaign effectiveness Other duties as assigned Education/Training/Experience: 4+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-consideration purchase environments Demonstrated ability to develop and execute successful multi-channel marketing campaigns Proficient in Google Ads, Meta, LinkedIn Ads, and media buying for industry-specific publications Professional Requirements: Advanced knowledge of marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce) Highly analytical and data-driven, with strong skills in interpreting campaign data Proven ability to align marketing efforts with sales goals and KPIs Self-starter who thrives in fast-paced, results-driven environments Strong communication and project management skills Physical Requirements: Ability to sit and/or stand for extended periods Ability to perform work on a computer for extended periods Ability to work in the office regularly, or pivot to working at home should emergency situations arise Ability to attend work per assigned schedule and attend meetings with excellent attendance and punctuality Ability to bend and lift up to 25 lbs Create a Job Alert Interested in building your career at M3? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Are you willing to work extra hours during busy periods? * Select... We ask this to ensure the schedule aligns with your availability and expectations. This role requires strong soft skills such as communication, collaboration, adaptability, and attention to detail. Please share examples of how you’ve demonstrated these skills in a professional setting. * No need for anything long; just a few sentences or examples are great. We're looking to get a sense of how you work with others and adapt in a team setting. Which U.S. state or territory do you currently reside in? * Select... If you're not located in the U.S., please select "Not in the U.S." Which city do you currently reside in? * This helps us understand your proximity to the office, as most roles require working onsite 3 days/week. What are your pay expectations for this role? * If you're open to negotiation, please still provide a target amount (e.g., "$50,000/year negotiable" or "$17/hour negotiable"). Be sure to specify if it's an hourly or annual rate. Are you able to reliably start work on time and adhere to a hybrid work schedule? (3 days/week in the office.) * Select... If you're only seeking a fully remote position, this opportunity may not be the right fit. What are your available working hours? * Do you have any personal or professional connections at M3? If yes, please list their name(s) and relationship. * Are you legally authorized to work in the U.S.? * Select... Will you now, or in the future, require sponsorship for employment visa status? * Select... Please answer this question accurately.
At this time, we are unable to provide current or future sponsorship for employment authorization.
This includes H-1B, OPT, STEM OPT extensions, or other visa classifications requiring employer sponsorship. Are you subject to any employment agreements (such as non-compete or non-disclosure agreements) that may affect your ability to work for M3? * Select... Are you willing to undergo a background check and drug screening as a condition of employment, in compliance with applicable laws? * Select... If offered the position, when would you be available to start? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in M3’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Description Summary: The Demand Generation Manager is responsible for leading full-funnel campaign strategy and execution across digital and offline channels. This role is critical to driving 50% of M3’s total pipeline by owning and optimizing marketing programs with a strong focus on lead quality, conversion rates, and return on investment (ROI). The role works cross-functionally with sales, design, and product marketing teams to generate, nurture, and convert leads from independent hotel owners to enterprise hospitality groups. The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties. Plan and execute integrated demand generation campaigns across digital (Google, Meta, LinkedIn) and offline (direct mail, industry publications) channels Build and optimize supporting assets including landing pages, ad creative, lead forms, and nurture flows A/B test messaging, offers, channels, and creatives for continuous improvement Drive campaigns to generate $500K–$1M in attributable pipeline monthly Monitor and report on attribution, funnel performance, conversion rates, and ROI Partner with sales on lead qualification, routing, and timely follow-up Optimize lead capture forms and email workflows to improve MQL to SQL conversion Improve lifecycle marketing efforts, including retargeting and nurture flows Present campaign performance and strategic insights to leadership regularly Build and refine attribution models to evaluate campaign effectiveness Other duties as assigned Education/Training/Experience: 4+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-consideration purchase environments Demonstrated ability to develop and execute successful multi-channel marketing campaigns Proficient in Google Ads, Meta, LinkedIn Ads, and media buying for industry-specific publications Professional Requirements: Advanced knowledge of marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce) Highly analytical and data-driven, with strong skills in interpreting campaign data Proven ability to align marketing efforts with sales goals and KPIs Self-starter who thrives in fast-paced, results-driven environments Strong communication and project management skills Physical Requirements: Ability to sit and/or stand for extended periods Ability to perform work on a computer for extended periods Ability to work in the office regularly, or pivot to working at home should emergency situations arise Ability to attend work per assigned schedule and attend meetings with excellent attendance and punctuality Ability to bend and lift up to 25 lbs Create a Job Alert Interested in building your career at M3? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Are you willing to work extra hours during busy periods? * Select... We ask this to ensure the schedule aligns with your availability and expectations. This role requires strong soft skills such as communication, collaboration, adaptability, and attention to detail. Please share examples of how you’ve demonstrated these skills in a professional setting. * No need for anything long; just a few sentences or examples are great. We're looking to get a sense of how you work with others and adapt in a team setting. Which U.S. state or territory do you currently reside in? * Select... If you're not located in the U.S., please select "Not in the U.S." Which city do you currently reside in? * This helps us understand your proximity to the office, as most roles require working onsite 3 days/week. What are your pay expectations for this role? * If you're open to negotiation, please still provide a target amount (e.g., "$50,000/year negotiable" or "$17/hour negotiable"). Be sure to specify if it's an hourly or annual rate. Are you able to reliably start work on time and adhere to a hybrid work schedule? (3 days/week in the office.) * Select... If you're only seeking a fully remote position, this opportunity may not be the right fit. What are your available working hours? * Do you have any personal or professional connections at M3? If yes, please list their name(s) and relationship. * Are you legally authorized to work in the U.S.? * Select... Will you now, or in the future, require sponsorship for employment visa status? * Select... Please answer this question accurately.
At this time, we are unable to provide current or future sponsorship for employment authorization.
This includes H-1B, OPT, STEM OPT extensions, or other visa classifications requiring employer sponsorship. Are you subject to any employment agreements (such as non-compete or non-disclosure agreements) that may affect your ability to work for M3? * Select... Are you willing to undergo a background check and drug screening as a condition of employment, in compliance with applicable laws? * Select... If offered the position, when would you be available to start? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in M3’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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