Intuit Inc.
At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, andcloud solutions that generate more money, more time, and more confidence for 46+ million people.Leveraging big data insights, machine learning, and powerful automation, we help consumers, smallbusiness owners, and the self-employed achieve their dreams of prosperity.
Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions thatimprove the small businesses’ success in the U.S. by addressing their top needs, ranging frominvoicing to payroll, accounting, payments and lending.
As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of thecampaign (in collaboration with operations and analytics teams) against our highest priority initiatives.You will work with partners across the organization to build best in class campaigns that are highlycontextual and integrated into the QuickBooks platform in order to drive higher revenue per customer.
Responsibilities
Design, launch, and manage multiple end-to-end customer journey campaigns whilemaintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies Partner closely with cross functional teams within marketing (go-to-market managers, productmarketing, marketing ops, creative and development) to execute campaigns, as well as analyzeresults. Understand when and how to best engage with teams outside of marketing (data ops,analytics, product, PMO) in order to move projects forward Own the deliverables, deadlines and measurement of campaign automations in CampaignManager, Braze or Eloqua to drive conversion, unit growth, and revenue Provide direction to build program test plans. Perform and analyze A/B split testing along withanalysts Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $158,000 - $213,500 Southern California $150,500 - $203,500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at
Intuit: Careers | Benefits
).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. 5+ years of CRM Marketing experience in b2c or b2b digital marketing Strong analytical and problem-solving skills to understand data sources, triggers, datamapping, campaign logic, and campaign performance Experience setting up, executing and measuring life-cycle email campaigns for SaaS products Passion and ability to be agile in campaign development, execution and delivery of results Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability toinfluence and shape strategic conversations with data. Ability to manage multiple complex projects, stakeholders, and competing priorities Ability to communicate objectives, plans, status and results clearly, focusing on critical few keypoints. Ability to both create long term learning agendas and iterate and learn quickly to optimizecampaigns High intellectual curiosity and a growth mindset, with a passion for challenging the status quoand finding new solutions Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel,Qlik Sense, Tableau, Amplitude, and other data analysis tools Bachelor’s Degree required
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Design, launch, and manage multiple end-to-end customer journey campaigns whilemaintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies Partner closely with cross functional teams within marketing (go-to-market managers, productmarketing, marketing ops, creative and development) to execute campaigns, as well as analyzeresults. Understand when and how to best engage with teams outside of marketing (data ops,analytics, product, PMO) in order to move projects forward Own the deliverables, deadlines and measurement of campaign automations in CampaignManager, Braze or Eloqua to drive conversion, unit growth, and revenue Provide direction to build program test plans. Perform and analyze A/B split testing along withanalysts Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $158,000 - $213,500 Southern California $150,500 - $203,500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at
Intuit: Careers | Benefits
).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. 5+ years of CRM Marketing experience in b2c or b2b digital marketing Strong analytical and problem-solving skills to understand data sources, triggers, datamapping, campaign logic, and campaign performance Experience setting up, executing and measuring life-cycle email campaigns for SaaS products Passion and ability to be agile in campaign development, execution and delivery of results Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability toinfluence and shape strategic conversations with data. Ability to manage multiple complex projects, stakeholders, and competing priorities Ability to communicate objectives, plans, status and results clearly, focusing on critical few keypoints. Ability to both create long term learning agendas and iterate and learn quickly to optimizecampaigns High intellectual curiosity and a growth mindset, with a passion for challenging the status quoand finding new solutions Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel,Qlik Sense, Tableau, Amplitude, and other data analysis tools Bachelor’s Degree required
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