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Spectrum Medical Partners

Business Development Specialist (Orange, Polk, and Osceola area)

Spectrum Medical Partners, Florida, New York, United States

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Business Development Specialist (Orange, Polk, and Osceola area) Join to apply for the

Business Development Specialist (Orange, Polk, and Osceola area)

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Spectrum Medical Partners

Spectrum Medical Partners provided pay range. This range is provided by Spectrum Medical Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $60,000.00/yr - $75,000.00/yr

The Business Development Specialist is responsible for driving marketing, referral development, and relationship-building efforts across multiple healthcare entities within an assigned geographic territory. This role plays a key part in expanding service line awareness, increasing patient referrals, and fostering partnerships within acute care hospitals, inpatient rehabilitation facilities, long-term acute care hospitals, and post-acute and assisted living environments. The Business Development Specialist will work under the direction of the Executive Director to execute business development strategies, identify new referral opportunities, and strengthen relationships with healthcare providers and community partners. A strong emphasis is placed on meeting census goals, enhancing brand visibility, and promoting a culture of growth and collaboration. The assigned region will be Orange, Polk, and Osceola counties. We offer competitive pay, with salary determined based on experience.

Key Responsibilities

Market Development & Growth

Identify market trends and growth opportunities across acute and post-acute sectors.

Implement business development plans to support territory-level growth goals.

Monitor competitor activity and report findings to inform outreach strategies.

Support service line promotion and community education initiatives.

Provider & Partner Relations

Build and maintain relationships with PCPs, specialists, MSOs, hospitalists, and other referral sources.

Re-engage inactive or low-referring providers through targeted outreach efforts.

Collaborate with care teams and leadership to improve the referral experience.

Referral & Sales Development

Conduct referral source mapping and prioritize outreach to high-potential accounts.

Track referral trends and communicate patterns to the Executive Director and internal stakeholders.

Create and execute customized outreach plans for underperforming markets or facilities.

Marketing & Community Engagement

Coordinate development and distribution of territory-specific marketing materials.

Organize and attend local events such as provider luncheons, health fairs, and community forums.

Represent the organization at local and regional networking events.

Operational Support & Communication

Ensure timely updates to providers regarding admissions and discharges.

Maintain accurate records of outreach, activity logs, and referral tracking through CRM tools.

Assist with territory-specific appreciation efforts, such as gift deliveries or holiday initiatives.

Cross-Functional Support

Collaborate with clinical and operational leaders to support new service launches or territory expansion.

Provide feedback from the field to inform strategy and improve operational alignment.

Participate in special projects and performance initiatives as directed by the Executive Director.

Other duties and projects assigned by the Executive Director.

Qualifications

Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field required.

Minimum of 2 – 4 years of healthcare business development, sales, or provider relations experience.

Strong knowledge of the healthcare continuum including acute, post-acute, LTAC, IPR, and AL.

Demonstrated ability to develop productive relationships with healthcare providers and referral sources.

Proven success in meeting growth and referral targets.

Exceptional interpersonal and communication skills; ability to connect with diverse stakeholders.

Highly organized, self-directed, and able to manage multiple priorities across a large region.

Proficient in Microsoft Office and CRM tools.

Valid driver’s license and willingness to travel within assigned region.

Preferred Skills

Strategic outreach and referral pipeline development

Provider engagement and consultative sales approach

Community and event-based marketing

Data-driven decision-making using referral trends and CRM reporting

Time and territory management

Strong presentation and relationship-building skills

Cross-functional collaboration

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