Utah SHRM
Sr. Specialist, Growth Journeys B2C
Utah SHRM
Alexandria, VA
Compensation: $80,000 to $95,000 per year.
Responsibilities
Build, test, and deploy automated journeys and multi‑channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design specifications and campaign objectives.
Conduct detailed QA and troubleshoot audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability.
Leverage AJO’s dynamic content and decisioning capabilities to create personalized experiences based on behavioral signals and audience engagement patterns.
Collect and analyze campaign performance data, reporting key metrics, highlighting trends, and identifying opportunities for improvement.
Partner with Performance Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem.
Qualifications
Bachelor’s degree in marketing, communications, or related field, or equivalent experience.
Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform such as Adobe Journey Optimizer.
Working knowledge of HTML/CSS for email build and troubleshooting; hands‑on proficiency in Adobe Journey Optimizer or equivalent marketing automation platform.
Strong collaboration skills and ability to work cross‑functionally with data, creative, and strategy partners.
Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred.
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
#J-18808-Ljbffr
Alexandria, VA
Compensation: $80,000 to $95,000 per year.
Responsibilities
Build, test, and deploy automated journeys and multi‑channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design specifications and campaign objectives.
Conduct detailed QA and troubleshoot audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability.
Leverage AJO’s dynamic content and decisioning capabilities to create personalized experiences based on behavioral signals and audience engagement patterns.
Collect and analyze campaign performance data, reporting key metrics, highlighting trends, and identifying opportunities for improvement.
Partner with Performance Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem.
Qualifications
Bachelor’s degree in marketing, communications, or related field, or equivalent experience.
Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform such as Adobe Journey Optimizer.
Working knowledge of HTML/CSS for email build and troubleshooting; hands‑on proficiency in Adobe Journey Optimizer or equivalent marketing automation platform.
Strong collaboration skills and ability to work cross‑functionally with data, creative, and strategy partners.
Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred.
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
#J-18808-Ljbffr