Utah SHRM
About Us
SHRM is a member-driven catalyst for creating better workplaces where people and business thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Position Summary
The Lead, Journey & Campaign Development oversees the build, execution, and optimization of multi-channel marketing journeys within the Adobe Engine, ensuring data-driven, personalized, and compliant experiences across all touchpoints. Responsibilities
Oversee the end-to-end build, testing, and deployment of marketing journeys and campaigns in Adobe Journey Optimizer (AJO), ensuring flawless execution and consistent brand experience. Collaborate with the Manager, Growth Journeys, and Marketing Operations to ensure data connections, consent settings, and audience configurations function correctly across integrated platforms. Lead QA and pre‑deployment review processes, testing logic, data mapping, and rendering across channels to ensure error‑free execution. Provide technical guidance to senior specialists, ensuring accuracy, consistency, and adherence to compliance and governance standards. Support campaign optimization by analyzing delivery metrics, engagement trends, and performance reports to identify improvement opportunities. Requirements
Education
Bachelor's degree in marketing, communications, or a related field, or equivalent experience. Experience
Five (5) or more years of experience in marketing automation or campaign deployment across B2B and/or B2C audiences. Hands‑on experience with Adobe Journey Optimizer and related tools. Certification
Adobe Journey Optimizer certification or comparable marketing automation certification preferred. Knowledge
Familiarity with HTML/CSS for email builds, QA, and troubleshooting preferred. Understanding of marketing data flows, segmentation logic, and CRM integrations. Skills
Expertise in email build, testing, and deployment best practices, including deliverability, accessibility, and compliance. Ability to translate journey maps into technical specifications for execution. Physical Requirements
Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Legal Disclaimer
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives, and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever‑evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued, and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.
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SHRM is a member-driven catalyst for creating better workplaces where people and business thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Position Summary
The Lead, Journey & Campaign Development oversees the build, execution, and optimization of multi-channel marketing journeys within the Adobe Engine, ensuring data-driven, personalized, and compliant experiences across all touchpoints. Responsibilities
Oversee the end-to-end build, testing, and deployment of marketing journeys and campaigns in Adobe Journey Optimizer (AJO), ensuring flawless execution and consistent brand experience. Collaborate with the Manager, Growth Journeys, and Marketing Operations to ensure data connections, consent settings, and audience configurations function correctly across integrated platforms. Lead QA and pre‑deployment review processes, testing logic, data mapping, and rendering across channels to ensure error‑free execution. Provide technical guidance to senior specialists, ensuring accuracy, consistency, and adherence to compliance and governance standards. Support campaign optimization by analyzing delivery metrics, engagement trends, and performance reports to identify improvement opportunities. Requirements
Education
Bachelor's degree in marketing, communications, or a related field, or equivalent experience. Experience
Five (5) or more years of experience in marketing automation or campaign deployment across B2B and/or B2C audiences. Hands‑on experience with Adobe Journey Optimizer and related tools. Certification
Adobe Journey Optimizer certification or comparable marketing automation certification preferred. Knowledge
Familiarity with HTML/CSS for email builds, QA, and troubleshooting preferred. Understanding of marketing data flows, segmentation logic, and CRM integrations. Skills
Expertise in email build, testing, and deployment best practices, including deliverability, accessibility, and compliance. Ability to translate journey maps into technical specifications for execution. Physical Requirements
Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Legal Disclaimer
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives, and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever‑evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued, and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.
#J-18808-Ljbffr