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ProBrewer / Real Beer Media

Sales Director - WA State

ProBrewer / Real Beer Media, Washington

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Sales Director - WA State
Today, 01:21 PM
Sales Director – Talking Cedar Brewery & Distillery (Rochester, WA)
Full-Time | Competitive Pay + Benefits
About Us:
Talking Cedar is a tribally owned, mid-sized craft brewery and distillery operated by the Confederated Tribes of the Chehalis Reservation. Rooted in community and culture, we are dedicated to brewing exceptional beer and spirits. We value collaboration, consistency, and quality—and we’re looking for a Sales Director to lead and grow our beverage sales operations across multiple markets.
Position Summary:
The Sales Director is responsible for overseeing sales strategy, expanding distribution, and building strong relationships with key accounts and partners. This role leads a dedicated sales team and works cross-functionally to align sales efforts with brand vision, production, and inventory.
Key Responsibilities:

  • Develop and execute sales strategies for both beer and spirits portfolios
  • Lead, mentor, and grow a high-performing sales team
  • Build and maintain strong relationships with distributors, retailers, and contract clients
  • Expand regional and national distribution across on- and off-premise channels
  • Coordinate with marketing, production, and finance to align on brand and capacity
  • Forecast demand and collaborate with production on inventory planning
  • Monitor sales data and market trends to guide decisions
  • Represent Talking Cedar at industry events and trade shows
  • Perform other duties as needed

Qualifications:
  • 10+ years of sales leadership experience in the alcohol beverage industry
  • Deep understanding of alcohol regulations and distribution systems
  • Proven track record of managing sales teams and growing market presence
  • Skilled in forecasting, sales analytics, and CRM tools
  • Excellent communication, negotiation, and presentation skills
  • Willingness to travel as needed
  • Passion for craft beverages and consumer trends

Preferred:
  • Experience with both on- and off-premise sales channels
  • Established distributor and retail relationships

Please submit your resume to:
Thank you for your time,
Mackenzie Jones
Talking Cedar Brewery & Distillery

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