Red Kite Recruiting
Our client is a 7th generation family-owned beef company out of Australia. This company, renowned for its commitment to quality and excellence in the grass-fed beef market, has recently expanded to the United States and we are assisting them in identifying a talented VP of Sales/Commercial Sales Leader to join their team. Reporting to the CEO, this is an ideal position for a high-impact commercial executive who thrives at the intersection of strategy, relationships, and revenue. You will own the full sales strategy for North America, expand our customer portfolio, and ensure premium programs are positioned for long-term, profitable growth.
Why This Role Matters As VP of Sales, you will shape how premium programs show up in the market, influence long-term supply strategy, and drive growth for a company investing for the next generation, not the next quarter. You’ll join a leadership team that prioritizes integrity, innovation, people, and purpose — a place where “a deal is a deal,” where decisions are made quickly, and where your impact will be felt across continents.
What You’ll Lead
Build and execute the North American sales strategy for premium grass-fed and natural beef programs
Expand the presence across foodservice, retail, branded partnerships, and emerging channels
Own executive-level customer relationships and lead high-stakes negotiations
Partner closely with Australia to align pricing, supply, forecasting, and long-term commercial direction
Lead and develop a high-performing commercial team (program management + sales)
Drive disciplined decision-making using financial, margin, and market analysis
Shape the commercial roadmap to support innovation, new SKUs, and channel expansion
What You Bring
12+ years of progressive sales or commercial leadership experience in beef or protein manufacturing
Strong relationships or experience in foodservice, retail, or branded programs
Executive-level negotiation and customer management skills
Deep understanding of natural, grass-fed, or raising-claim programs
Proven success building teams, scaling sales organizations, and delivering profitable growth
Ability to partner across supply chain, finance, QA, and operations
Strategic thinker with strong financial acumen and market awareness
Leadership Benefits Travel: 40% domestic, annual Australia trip. Competitive executive-level compensation with bonus. Healthcare 100% covered, dependents 50%. 4 Weeks PTO.
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Why This Role Matters As VP of Sales, you will shape how premium programs show up in the market, influence long-term supply strategy, and drive growth for a company investing for the next generation, not the next quarter. You’ll join a leadership team that prioritizes integrity, innovation, people, and purpose — a place where “a deal is a deal,” where decisions are made quickly, and where your impact will be felt across continents.
What You’ll Lead
Build and execute the North American sales strategy for premium grass-fed and natural beef programs
Expand the presence across foodservice, retail, branded partnerships, and emerging channels
Own executive-level customer relationships and lead high-stakes negotiations
Partner closely with Australia to align pricing, supply, forecasting, and long-term commercial direction
Lead and develop a high-performing commercial team (program management + sales)
Drive disciplined decision-making using financial, margin, and market analysis
Shape the commercial roadmap to support innovation, new SKUs, and channel expansion
What You Bring
12+ years of progressive sales or commercial leadership experience in beef or protein manufacturing
Strong relationships or experience in foodservice, retail, or branded programs
Executive-level negotiation and customer management skills
Deep understanding of natural, grass-fed, or raising-claim programs
Proven success building teams, scaling sales organizations, and delivering profitable growth
Ability to partner across supply chain, finance, QA, and operations
Strategic thinker with strong financial acumen and market awareness
Leadership Benefits Travel: 40% domestic, annual Australia trip. Competitive executive-level compensation with bonus. Healthcare 100% covered, dependents 50%. 4 Weeks PTO.
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