Silktide Ltd
Help make the web better for everyone
We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.
We are hiring an
Email Marketing Specialist
in Austin, TX. You will plan, build, and optimize email programs that create pipeline, grow revenue, and deepen customer engagement.
Where you will work You will spend
3 days per week
in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.
What you will do Lifecycle and Nurture
Own email lifecycle from lead capture to closed-won and expansion
Build segmented nurture streams for key personas and industries
Campaigns and Automation
Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform
Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths
Segmentation and Personalization
Use firmographic, behavioral, and product signals to target the right message at the right time
Maintain clean lists and preference centres to respect choices and improve engagement
Conversion and Testing
Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts
Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates
Deliverability and Compliance
Monitor sender reputation, inbox placement, and performance by mailbox provider
Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR
Create, launch, and maintain a global subscription page
Reporting and Insight
Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced
Analyze cohort performance and share insights with Marketing and Sales
Collaboration
Work closely with Product Marketing for messaging and offers
Align with SDR and Sales on handoffs, SLAs, and feedback loops
About you
You are a
resident of Austin, TX (or willing to relocate)
and fluent in
English
3–5+ years
in B2B SaaS email or lifecycle marketing with measurable pipeline impact
Hands‑on with a modern automation platform and CRM. HubSpot, Marketo, or similar
Strong copy skills and a good eye for design and accessibility. Basic HTML and CSS for email is a plus
Comfortable with testing frameworks, segmentation, and data hygiene
Understand deliverability mechanics and legal requirements
Analytical mindset. You track outcomes and iterate quickly
Organized and collaborative. You communicate clearly and keep projects moving
Compensation
Base salary: $75,000 - $95,000
What’s in it for you
Be part of a
fast-growing company
that is making the web better for everyone
Freedom to innovate
with room to test ideas and scale what works
Join a
creative, ambitious team
with top-tier customer and employee ratings
Market a product that delivers
meaningful outcomes
for accessibility, performance, and quality
Opportunity to
grow your career
at a profitable, self-funded SaaS with global reach
Perks
A shiny new MacBook
20 days paid vacation plus public holidays, increasing with tenure
Private Insurance, Health, Dental and Vision, plus Wellness Allowance
Company Sponsored Pension and Enhanced Paternity or Maternity
Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
#J-18808-Ljbffr
We are hiring an
Email Marketing Specialist
in Austin, TX. You will plan, build, and optimize email programs that create pipeline, grow revenue, and deepen customer engagement.
Where you will work You will spend
3 days per week
in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.
What you will do Lifecycle and Nurture
Own email lifecycle from lead capture to closed-won and expansion
Build segmented nurture streams for key personas and industries
Campaigns and Automation
Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform
Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths
Segmentation and Personalization
Use firmographic, behavioral, and product signals to target the right message at the right time
Maintain clean lists and preference centres to respect choices and improve engagement
Conversion and Testing
Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts
Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates
Deliverability and Compliance
Monitor sender reputation, inbox placement, and performance by mailbox provider
Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR
Create, launch, and maintain a global subscription page
Reporting and Insight
Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced
Analyze cohort performance and share insights with Marketing and Sales
Collaboration
Work closely with Product Marketing for messaging and offers
Align with SDR and Sales on handoffs, SLAs, and feedback loops
About you
You are a
resident of Austin, TX (or willing to relocate)
and fluent in
English
3–5+ years
in B2B SaaS email or lifecycle marketing with measurable pipeline impact
Hands‑on with a modern automation platform and CRM. HubSpot, Marketo, or similar
Strong copy skills and a good eye for design and accessibility. Basic HTML and CSS for email is a plus
Comfortable with testing frameworks, segmentation, and data hygiene
Understand deliverability mechanics and legal requirements
Analytical mindset. You track outcomes and iterate quickly
Organized and collaborative. You communicate clearly and keep projects moving
Compensation
Base salary: $75,000 - $95,000
What’s in it for you
Be part of a
fast-growing company
that is making the web better for everyone
Freedom to innovate
with room to test ideas and scale what works
Join a
creative, ambitious team
with top-tier customer and employee ratings
Market a product that delivers
meaningful outcomes
for accessibility, performance, and quality
Opportunity to
grow your career
at a profitable, self-funded SaaS with global reach
Perks
A shiny new MacBook
20 days paid vacation plus public holidays, increasing with tenure
Private Insurance, Health, Dental and Vision, plus Wellness Allowance
Company Sponsored Pension and Enhanced Paternity or Maternity
Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
#J-18808-Ljbffr