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SalaryGuide

Marketing Coordinator

SalaryGuide, Exton, Pennsylvania, United States, 19341

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Responsibilities

Create email marketing campaigns for community and industry communications, including newsletters, promotional blasts, and resident/tenant communications

Update and maintain websites with fresh content, imagery, and current availability

Assist in the execution and monitoring of digital advertising campaigns, including Pay-Per-Click (PPC) and social media ads

Support Eagleview Town Center community events with coordination and promotion for over 30 events per year, including managing the Eagleview info table where applicable

Support the commercial leasing team with e-mail marketing, broker events, and more

Coordinate social media content calendars with Social Media team members

Design a wide range of marketing materials using Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva, including but not limited to: Property brochures, digital advertisements, event flyers and invitations, social media graphics and web banners, on-site signage and environmental graphics

Coordinate property photoshoots and video shoots with external vendors

Manage and update property listings on third-party websites (e.g., Costar/LoopNet, Apartments.com, etc)

Coordinate and maintain the Eagleview Perks Program offerings and communications

Assist in the execution of integrated marketing campaigns from concept to completion

Track and report on the performance of marketing initiatives, providing insights and recommendations based on key metrics (e.g., website traffic, lead generation, social engagement, email performance)

Coordinate with external vendors such as printers, mail houses, and promotional item suppliers to ensure timely and high-quality delivery

Requirements

Bachelor’s degree in Marketing, Communications or a related field

3-5 years of professional marketing experience, preferably within real estate, property management, architecture, or a related industry

High proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) is mandatory

A portfolio showcasing design work will be required

Demonstrated experience executing email marketing campaigns

Excellent written and verbal communication skills, with a strong command of grammar and an eye for detail

Exceptional organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment

Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Preferred

Experience with a CMS such as WordPress or Squarespace

Working knowledge of SEO/SEM best practices and Google Analytics

Experience with video editing software (e.g., Adobe Premiere Pro)

Yardi experience (rentCafe, commercialCafe, and reporting)

Familiarity with the unique marketing approaches for commercial (office/retail), multifamily residential, and mixed-use properties

Experience with CRMs such as Pipedrive, Hubspot, or Salesforce

Benefits

Benefits package

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