SalaryGuide
Responsibilities
Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and Service providers to achieve defined business objectives and enhance campaign execution Design, build, test, and deploy omnichannel marketing campaigns, (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system Translate Marketing requirements into specific automation programs within SFMC Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements Manage marketing automation roadmap, priorities, roles and responsibilities of Marketing, agencies, third party vendors Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys
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Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and Service providers to achieve defined business objectives and enhance campaign execution Design, build, test, and deploy omnichannel marketing campaigns, (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system Translate Marketing requirements into specific automation programs within SFMC Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements Manage marketing automation roadmap, priorities, roles and responsibilities of Marketing, agencies, third party vendors Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys
#J-18808-Ljbffr