Collegium Pharmaceutical, Inc.
Senior Manager, Marketing Automation
Collegium Pharmaceutical, Inc., Stoughton, Massachusetts, us, 02072
Collegium Pharmaceutical is building a leading, diversified biopharmaceutical company committed to improving the lives of people living with serious medical conditions. We have a leading portfolio of responsible pain management and neuropsychiatry medications.
Hybrid:
Required to be onsite in Stoughton, MA on Tuesday, Wednesday and Thursday.
Position Overview The Senior Manager Marketing Automation will manage the day-to-day operations of Collegium’s Marketing Automation platform, Salesforce Marketing Cloud (SFMC). This role will collaborate cross-functionally with Marketing, agencies, IT, and third-party vendors to enhance usability, drive adoption, and deliver actionable insights that improve customer engagement and business performance.
Responsibilities
Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and Service providers to achieve defined business objectives and enhance campaign execution
Design, build, test, and deploy omnichannel marketing campaigns, (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system
Translate Marketing requirements into specific automation programs within SFMC
Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements
Manage marketing automation roadmap, priorities, roles and responsibilities of Marketing, agencies, third party vendors
Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners
Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results
Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys
Develop approach and ensure integration with Veeva Vault CRM to create synergistic and orchestrated omnichannel campaigns
Evaluate, consult on future tools such as AI related to field and operational efficiency, insights, and impact
Required Leadership Behaviors Leadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.
Head
Know our Business
Think Critically
Decide
Execute
Heart
Collaborate
Develop
Communicate
Embrace Authenticity
Guts
Be Disruptive
Innovate
Evolve
Be Tenacious
Qualifications
Bachelor’s degree in Computer Science, Information Systems, Finance, Business, Analytics or related field
6-8 years of experience in the pharmaceutical or life sciences industry managing Marketing Automation with Salesforce Marketing Cloud
Strong analytical, communication, and stakeholder management skills
Strong attention to detail, problem-solving skills, and ability to translate business needs into technical solutions
Comfort working independently as an individual contributor with high accountability
Understanding of compliance and regulatory considerations in pharma/biotech industry
Pay Range $174,860 - $189,800 USD
Equal Employment Opportunity Collegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment-related decisions upon valid job-related factors, without regard to age, national origin, citizenship status, ancestry, race or color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law. This policy applies to hiring, training, promotion, compensation, disciplinary measures, access to facilities and programs, and all other personnel actions and conditions of employment. By this policy, Collegium seeks to ensure that all employees have the opportunity to make their maximum contribution to Collegium and to their own career goals. This policy provides for an equal employment opportunity program that will simultaneously serve the requirements of society, the law, sound business practices and individual dignity. If you have questions or concerns about equal employment opportunities in the workplace, you are encouraged to bring these issues to the attention of the Head of Human Resources. We will not allow any form of retaliation against employees who raise issues of equal employment opportunity. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including termination.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Pharmaceutical Manufacturing
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Required to be onsite in Stoughton, MA on Tuesday, Wednesday and Thursday.
Position Overview The Senior Manager Marketing Automation will manage the day-to-day operations of Collegium’s Marketing Automation platform, Salesforce Marketing Cloud (SFMC). This role will collaborate cross-functionally with Marketing, agencies, IT, and third-party vendors to enhance usability, drive adoption, and deliver actionable insights that improve customer engagement and business performance.
Responsibilities
Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and Service providers to achieve defined business objectives and enhance campaign execution
Design, build, test, and deploy omnichannel marketing campaigns, (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system
Translate Marketing requirements into specific automation programs within SFMC
Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements
Manage marketing automation roadmap, priorities, roles and responsibilities of Marketing, agencies, third party vendors
Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners
Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results
Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys
Develop approach and ensure integration with Veeva Vault CRM to create synergistic and orchestrated omnichannel campaigns
Evaluate, consult on future tools such as AI related to field and operational efficiency, insights, and impact
Required Leadership Behaviors Leadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.
Head
Know our Business
Think Critically
Decide
Execute
Heart
Collaborate
Develop
Communicate
Embrace Authenticity
Guts
Be Disruptive
Innovate
Evolve
Be Tenacious
Qualifications
Bachelor’s degree in Computer Science, Information Systems, Finance, Business, Analytics or related field
6-8 years of experience in the pharmaceutical or life sciences industry managing Marketing Automation with Salesforce Marketing Cloud
Strong analytical, communication, and stakeholder management skills
Strong attention to detail, problem-solving skills, and ability to translate business needs into technical solutions
Comfort working independently as an individual contributor with high accountability
Understanding of compliance and regulatory considerations in pharma/biotech industry
Pay Range $174,860 - $189,800 USD
Equal Employment Opportunity Collegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment-related decisions upon valid job-related factors, without regard to age, national origin, citizenship status, ancestry, race or color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law. This policy applies to hiring, training, promotion, compensation, disciplinary measures, access to facilities and programs, and all other personnel actions and conditions of employment. By this policy, Collegium seeks to ensure that all employees have the opportunity to make their maximum contribution to Collegium and to their own career goals. This policy provides for an equal employment opportunity program that will simultaneously serve the requirements of society, the law, sound business practices and individual dignity. If you have questions or concerns about equal employment opportunities in the workplace, you are encouraged to bring these issues to the attention of the Head of Human Resources. We will not allow any form of retaliation against employees who raise issues of equal employment opportunity. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including termination.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Pharmaceutical Manufacturing
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