Mattel, Inc.
Associate Manager, Brand Strategy & Activation - Hot Wheels
Mattel, Inc., El Segundo, California, United States, 90245
Associate Manager, Brand Strategy & Activation - Hot Wheels
Join to apply for the
Associate Manager, Brand Strategy & Activation - Hot Wheels
role at
Mattel, Inc.
Base pay range $110,000.00/yr - $125,000.00/yr
CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity We have multiple openings for
Associate Marketing Managers
across the
Hot Wheels Core
and
Hot Wheels Adult
teams. In these roles, you will drive day‑to‑day brand activations in partnership with internal cross‑functional teams and external agencies. Depending on team placement, you will help shape strategies that expand brand awareness, support key launches, and grow the full franchise. For our Hot Wheels Adult team, this includes developing and executing initiatives specifically designed to engage and accelerate the rapidly growing adult fan business.
Your Impact Will Be
Brand Strategy
Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
Develop content in partnership with Mattel Studios to ensure brand objectives and alignment
Serve as the cross‑functional integrator between content, product, experiences, retail, and marketing
Brand Activation
With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that support all businesses at retail and work with commercial partners to ensure flawless execution
Translate brand strategy into campaigns, content, and activations
With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
Ensure media strategy is executed well across regions, and manage day‑to‑day creative production
Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
Manage day‑to‑day execution of agency scope in partnership with brand creative
Track & report on campaign performance (awareness, engagement, conversion)
Track & report on franchise health through consumer engagement, sales performance, and cultural impact.
What We’re Looking For
5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing.
Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
Self‑starter who is detail oriented, driven, focused, pro‑active and collaborative.
Strategic thinking. Ability to define brand vision and multi‑year roadmaps.
Consumer insights & research. Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations.
Thorough understanding of marketing mix and KPIs.
Portfolio management. Balancing toys and non‑toy CP categories under a unified brand.
Cross‑functional leadership. Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
Financial acumen. Experience with P&L at the brand or category level.
Communication skills. Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
We offer competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
How We Work
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute: We are a performance‑driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at
https://jobs.mattel.com/
and
www.instagram.com/MattelCareers .
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr
Associate Manager, Brand Strategy & Activation - Hot Wheels
role at
Mattel, Inc.
Base pay range $110,000.00/yr - $125,000.00/yr
CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity We have multiple openings for
Associate Marketing Managers
across the
Hot Wheels Core
and
Hot Wheels Adult
teams. In these roles, you will drive day‑to‑day brand activations in partnership with internal cross‑functional teams and external agencies. Depending on team placement, you will help shape strategies that expand brand awareness, support key launches, and grow the full franchise. For our Hot Wheels Adult team, this includes developing and executing initiatives specifically designed to engage and accelerate the rapidly growing adult fan business.
Your Impact Will Be
Brand Strategy
Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
Develop content in partnership with Mattel Studios to ensure brand objectives and alignment
Serve as the cross‑functional integrator between content, product, experiences, retail, and marketing
Brand Activation
With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that support all businesses at retail and work with commercial partners to ensure flawless execution
Translate brand strategy into campaigns, content, and activations
With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
Ensure media strategy is executed well across regions, and manage day‑to‑day creative production
Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
Manage day‑to‑day execution of agency scope in partnership with brand creative
Track & report on campaign performance (awareness, engagement, conversion)
Track & report on franchise health through consumer engagement, sales performance, and cultural impact.
What We’re Looking For
5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing.
Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
Self‑starter who is detail oriented, driven, focused, pro‑active and collaborative.
Strategic thinking. Ability to define brand vision and multi‑year roadmaps.
Consumer insights & research. Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations.
Thorough understanding of marketing mix and KPIs.
Portfolio management. Balancing toys and non‑toy CP categories under a unified brand.
Cross‑functional leadership. Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
Financial acumen. Experience with P&L at the brand or category level.
Communication skills. Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
We offer competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
How We Work
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute: We are a performance‑driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at
https://jobs.mattel.com/
and
www.instagram.com/MattelCareers .
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr