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Hilton

Group Sales Manager - Embassy Suites by Hilton Birmingham

Hilton, Birmingham, Alabama, United States, 35275

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Group Sales Manager – Embassy Suites by Hilton Birmingham

Embassy Suites by Hilton Birmingham seeks a dynamic Group Sales Manager to expand our group business, elevate the guest experience, and drive profitability in a leading hospitality brand. The role focuses on maximizing group room revenue, meeting space utilization, and overall profitability through proactive sales, relationship management, and strategic collaboration with the hotel’s operations and revenue teams. Why Join Us

At Embassy Suites by Hilton Birmingham, we believe in creating meaningful connections with our guests, clients, and team. As our Group Sales Manager, you’ll play a key role in growing our group business and enhancing the guest experience. If you’re passionate about people, sales, and results, we’d love to meet you. Key Responsibilities

Proactively identify and develop new group business opportunities through prospecting, networking, referrals, and participation in trade and community events. Manage existing group accounts to maintain relationships, ensure renewals, and secure future business opportunities. Respond promptly to inquiries and RFPs, preparing tailored proposals, presentations, and contracts that align with brand and property standards. Negotiate group room blocks, function space, food & beverage minimums, meeting room rental, and other hotel services within established guidelines. Conduct site inspections, client presentations, and hotel tours to showcase meeting facilities and amenities. Collaborate closely with Revenue Management, Operations, Catering, and Front Office teams to optimize group blocks, space utilization, and revenue mix. Maintain accurate and up-to-date records of sales activities, leads, and client communications in the CRM/sales system. Develop and execute sales strategies and segment‑specific action plans aligned with hotel goals and budgets. Participate in weekly and monthly revenue meetings, providing input on forecasts and performance updates. Represent the hotel at community, industry, and trade association events to enhance visibility and generate leads. Partner with marketing to develop collateral, digital campaigns, and targeted outreach efforts that support group business growth. Prepare regular reports detailing sales activity, performance metrics, and market trends. Perform other duties as assigned by the Director of Sales & Marketing. Qualifications

Bachelor’s degree in hospitality management, Business Administration, or related field preferred; or equivalent experience. Minimum 1–3 years of hotel group sales experience with proven success in securing business and meeting revenue goals. Demonstrated ability to close business, negotiate effectively, and manage client relationships. Proficiency with hotel sales systems (e.g., Delphi, OnQ) preferred and Microsoft Office applications (Excel, PowerPoint, Outlook) required. Skills & Competencies

Exceptional interpersonal, presentation, and communication skills. Strong negotiation, persuasion, and account management abilities. Highly organized and detail-oriented, with the ability to manage multiple priorities. Results-driven with a proactive, self-motivated approach. Collaborative team player who supports and contributes to a positive work environment. Flexibility to work outside standard hours for client meetings, site visits, and events as needed. Performance Expectations

Achieve or exceed group room and F&B revenue targets. Grow new group accounts and increase repeat business. Optimize meeting space utilization and group ADR. Maintain accurate CRM data, track conversion ratios, and deliver timely reporting. Uphold Hilton brand standards and ensure a high level of client satisfaction. Compensation & Benefits

Competitive base salary plus performance-based bonus or commission. Comprehensive benefits package including health, dental, vision, PTO, and Hilton travel discounts. Professional development opportunities within the Hilton network. Working Conditions

Full-time, on‑site position based at Embassy Suites by Hilton Birmingham. Occasional local or regional travel required for client meetings, site visits, and trade shows. Must be able to walk the property and lead client tours; some evenings or weekends may be required. Work Location

Embassy Suites Birmingham, 9655 EXPO Rd, Birmingham, AL 35217 Schedule

Full-time

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