Rizzy
Position Summary
The
Sales Director
will lead all wholesale and retail sales execution for the Rizzy beverage line. This leader will activate and manage beer/wine distributor partnerships, open new markets, build retail programming, and drive aggressive volume growth.
Key Responsibilities
Build, manage, and expand a network of beer/wine wholesalers across target markets.
Identify, pitch, and onboard new distributors to support regional and national rollout.
Train distributor reps on Rizzy products, pricing, programs, incentives, and brand story.
Manage quarterly business reviews, pricing architecture, margins, and distributor expectations.
Ensure velocity and pull-through via field ride-alongs, sales blitzes, and activation plans.
Leverage existing relationships with key retail buyers—including grocery, convenience, liquor, chain retail, and on-premise—to secure placement and expand facings.
Develop and manage relationships with regional & national decision-makers (e.g., Circle K, QT, Publix, Ingles, Total Wine, ABC stores, specialty beverage chains).
Oversee planograms, resets, seasonal programs, and in-store merchandising.
Lead chain sell-ins and manage category reviews.
Build and execute a complete go-to-market strategy for Rizzy's expansion footprint.
Establish annual sales plans, revenue goals, KPIs, and distributor programming.
Work closely with leadership on pricing models, promotional calendars, and trade marketing.
Forecast demand based on distributor inventory, sell-through, and regional growth patterns.
Recruit, hire, and mentor regional sales managers, field reps, and brand ambassadors.
Implement structured training, field execution standards, and sales accountability systems.
Collaborate with marketing to create impactful retail/POS programs, tastings, events, and local activations to drive trial and awareness.
Ensure flawless execution of promotions, sampling events, sponsorships, and seasonal pushes.
Provide weekly/monthly reporting on distributor performance, sales pipeline, retail wins, and velocity.
Track market data, competitor activity, pricing trends, and consumer insights.
Use CRM systems to maintain accurate pipeline details and field execution metrics.
Qualifications
10+ years beverage industry sales experience, specifically in beer, wine, RTD, or alternative beverage categories.
Deep existing relationships with beer & wine wholesalers (top 20 houses preferred).
Proven track record of scaling a beverage brand and achieving volume targets.
Strong network of retail buyer relationships across grocery, convenience, and liquor channels.
Experienced in building distributor networks and managing large territories.
Ability to travel frequently and work in a fast-paced, entrepreneurial environment.
Preferred
Experience in cannabis/hemp/THC beverage categories or emerging alternative beverages.
Prior leadership role managing sales teams (RSMs, FSMs, brand reps).
Comfort with early-stage brands and rapid scaling cycles.
Knowledge of compliance requirements related to alternative beverages.
Compensation
Competitive base salary (commensurate with experience).
Performance-based bonuses tied to distribution growth & revenue milestones.
Equity/stock options potential for top-tier candidates.
Travel allowance.
Health & wellness benefits package.
What Success Looks Like (First 12 Months)
Secure multi-state distribution through established beer/wine houses.
Land 5–10 major regional chain retail placements.
Increase overall Rizzy velocity and expand shelf presence in core markets.
Build a high-performing sales team and field execution system.
Deliver measurable revenue and volume growth month over month.
Charlotte, NC $147,300.00–$250,900.00 · 1 week ago
Referrals increase your chances of interviewing at Rizzy by 2x
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Charlotte, NC .
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Sales Director
will lead all wholesale and retail sales execution for the Rizzy beverage line. This leader will activate and manage beer/wine distributor partnerships, open new markets, build retail programming, and drive aggressive volume growth.
Key Responsibilities
Build, manage, and expand a network of beer/wine wholesalers across target markets.
Identify, pitch, and onboard new distributors to support regional and national rollout.
Train distributor reps on Rizzy products, pricing, programs, incentives, and brand story.
Manage quarterly business reviews, pricing architecture, margins, and distributor expectations.
Ensure velocity and pull-through via field ride-alongs, sales blitzes, and activation plans.
Leverage existing relationships with key retail buyers—including grocery, convenience, liquor, chain retail, and on-premise—to secure placement and expand facings.
Develop and manage relationships with regional & national decision-makers (e.g., Circle K, QT, Publix, Ingles, Total Wine, ABC stores, specialty beverage chains).
Oversee planograms, resets, seasonal programs, and in-store merchandising.
Lead chain sell-ins and manage category reviews.
Build and execute a complete go-to-market strategy for Rizzy's expansion footprint.
Establish annual sales plans, revenue goals, KPIs, and distributor programming.
Work closely with leadership on pricing models, promotional calendars, and trade marketing.
Forecast demand based on distributor inventory, sell-through, and regional growth patterns.
Recruit, hire, and mentor regional sales managers, field reps, and brand ambassadors.
Implement structured training, field execution standards, and sales accountability systems.
Collaborate with marketing to create impactful retail/POS programs, tastings, events, and local activations to drive trial and awareness.
Ensure flawless execution of promotions, sampling events, sponsorships, and seasonal pushes.
Provide weekly/monthly reporting on distributor performance, sales pipeline, retail wins, and velocity.
Track market data, competitor activity, pricing trends, and consumer insights.
Use CRM systems to maintain accurate pipeline details and field execution metrics.
Qualifications
10+ years beverage industry sales experience, specifically in beer, wine, RTD, or alternative beverage categories.
Deep existing relationships with beer & wine wholesalers (top 20 houses preferred).
Proven track record of scaling a beverage brand and achieving volume targets.
Strong network of retail buyer relationships across grocery, convenience, and liquor channels.
Experienced in building distributor networks and managing large territories.
Ability to travel frequently and work in a fast-paced, entrepreneurial environment.
Preferred
Experience in cannabis/hemp/THC beverage categories or emerging alternative beverages.
Prior leadership role managing sales teams (RSMs, FSMs, brand reps).
Comfort with early-stage brands and rapid scaling cycles.
Knowledge of compliance requirements related to alternative beverages.
Compensation
Competitive base salary (commensurate with experience).
Performance-based bonuses tied to distribution growth & revenue milestones.
Equity/stock options potential for top-tier candidates.
Travel allowance.
Health & wellness benefits package.
What Success Looks Like (First 12 Months)
Secure multi-state distribution through established beer/wine houses.
Land 5–10 major regional chain retail placements.
Increase overall Rizzy velocity and expand shelf presence in core markets.
Build a high-performing sales team and field execution system.
Deliver measurable revenue and volume growth month over month.
Charlotte, NC $147,300.00–$250,900.00 · 1 week ago
Referrals increase your chances of interviewing at Rizzy by 2x
Get notified about new Sales Director jobs in
Charlotte, NC .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr