Publicis Groupe
Senior CRM Connections Strategist: Loyalty & Personalization
Publicis Groupe, Chicago, Illinois, United States, 60290
Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
We are the connected marketing agency with modern creative, media, data, and technology under one roof. We are connected in how we think and how we work. At the heart of our company are our Unicorns. They are open, bold, curious, and energized by solving complex problems. Strategy at Digitas is a multi-disciplinary team across Creative, Social, Experience, and Connections Strategy. We share one ambition: to inspire ideas that move people. We are looking for a Senior Strategist, Connections Strategy (CRM). This person brings a modern view of connected brand experiences powered by data, understands consumer behavior and context, and can architect CRM ecosystems that build loyalty and increase lifetime value.They thrive in ambiguity, stay curious in the face of complexity, and are eager to take the flag and run with it. If this sounds like you, keep reading!
Responsibilities
Day-to-day, your role includes: Insights and Analysis Analyze how consumers interact withowned-channelcommunications using performance data, competitive research, and segmentation insights
Identifywhitespacewithin the category and uncover opportunities to strengthen customer relationshipsthrough owned-channel communications
Experience and Journey Design Map CRM and loyalty journeys andidentifymoments that deepen relationships and drive lifetime value
Evaluate current experiences and recommend improvements that elevateconsumer needs and business goals.
Design audience-led journeys that guide both loyalty communications and go-to-market messaging across all lifecycle stages
Data and Martech Integration Identifyways to activate first- and third-party data across themartechecosystem
Partner with analytics to develop fast-cycle test-and-learn plans and build personalization strategies at scale
Partner closely with data andmartechteams to adapt new platform features and functionality and translate them into CRM strategies that drive measurable business results
Creative Partnership Brief creative teams on the job to be done for each touchpoint and guide how the system should work together
Client and Cross-Functional Leadership Bring CRM and loyalty best practices across email, SMS, mobile app, web, direct mail, and addressable media
Keep clients informed about competitive activity, cultural shifts, and consumer trends
Build strong partnerships with creative, data, tech, analytics, and agency partners
Qualifications
This role will require strong, impactful work experience, which typically includes: 5-7 years experience, preferably in an agency setting A passion for turning human insights into impactful customer experiences
Confidence working with multi-dimensional research and distilling insights into clear strategic direction
Strong analytical and strategic thinking abilities with equal strength in data and interpersonal understanding
Experience in CRM, loyalty, and lifecycle marketing and the ability to use segmentation, data, and technology to personalize at scale
A data-first mindset with experience developing experimentation and optimization plans
Strong creative partnership skills and the ability to articulate the purpose of each touchpoint
Excellent organization, time-management skills, and adaptability
Clear and compelling communication and presentation skills that help teams and clients align around a shared strategy
Got the sparkle? Apply if you believe your unique skills are a fit. Digitas is an equal opportunity employer.
Additional information
Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com .
Compensation Range: $81,225 - $116,655. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/26.
All your information will be kept confidential according to EEO guidelines.
#LI-JK4 #J-18808-Ljbffr
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
We are the connected marketing agency with modern creative, media, data, and technology under one roof. We are connected in how we think and how we work. At the heart of our company are our Unicorns. They are open, bold, curious, and energized by solving complex problems. Strategy at Digitas is a multi-disciplinary team across Creative, Social, Experience, and Connections Strategy. We share one ambition: to inspire ideas that move people. We are looking for a Senior Strategist, Connections Strategy (CRM). This person brings a modern view of connected brand experiences powered by data, understands consumer behavior and context, and can architect CRM ecosystems that build loyalty and increase lifetime value.They thrive in ambiguity, stay curious in the face of complexity, and are eager to take the flag and run with it. If this sounds like you, keep reading!
Responsibilities
Day-to-day, your role includes: Insights and Analysis Analyze how consumers interact withowned-channelcommunications using performance data, competitive research, and segmentation insights
Identifywhitespacewithin the category and uncover opportunities to strengthen customer relationshipsthrough owned-channel communications
Experience and Journey Design Map CRM and loyalty journeys andidentifymoments that deepen relationships and drive lifetime value
Evaluate current experiences and recommend improvements that elevateconsumer needs and business goals.
Design audience-led journeys that guide both loyalty communications and go-to-market messaging across all lifecycle stages
Data and Martech Integration Identifyways to activate first- and third-party data across themartechecosystem
Partner with analytics to develop fast-cycle test-and-learn plans and build personalization strategies at scale
Partner closely with data andmartechteams to adapt new platform features and functionality and translate them into CRM strategies that drive measurable business results
Creative Partnership Brief creative teams on the job to be done for each touchpoint and guide how the system should work together
Client and Cross-Functional Leadership Bring CRM and loyalty best practices across email, SMS, mobile app, web, direct mail, and addressable media
Keep clients informed about competitive activity, cultural shifts, and consumer trends
Build strong partnerships with creative, data, tech, analytics, and agency partners
Qualifications
This role will require strong, impactful work experience, which typically includes: 5-7 years experience, preferably in an agency setting A passion for turning human insights into impactful customer experiences
Confidence working with multi-dimensional research and distilling insights into clear strategic direction
Strong analytical and strategic thinking abilities with equal strength in data and interpersonal understanding
Experience in CRM, loyalty, and lifecycle marketing and the ability to use segmentation, data, and technology to personalize at scale
A data-first mindset with experience developing experimentation and optimization plans
Strong creative partnership skills and the ability to articulate the purpose of each touchpoint
Excellent organization, time-management skills, and adaptability
Clear and compelling communication and presentation skills that help teams and clients align around a shared strategy
Got the sparkle? Apply if you believe your unique skills are a fit. Digitas is an equal opportunity employer.
Additional information
Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com .
Compensation Range: $81,225 - $116,655. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/26.
All your information will be kept confidential according to EEO guidelines.
#LI-JK4 #J-18808-Ljbffr