Synergy Interactive
Lead Interactive Recruiter and Account Manager at Synergy Interactive
The Director of CRM will lead lifecycle and retention strategy for a digital subscription business, driving engagement, retention, reactivation, and overall revenue growth. This role owns CRM planning and execution across email, push, in‑app messaging, SMS, social, PR, and on‑site personalization, while building scalable automation and testing systems. You’ll work hands‑on in a small cross‑functional team and partner closely with Product, Growth, Creative, and Customer Service.
Key Responsibilities
Develop the CRM strategy and roadmap to meet aggressive revenue and membership goals
Build and optimize lifecycle programs including onboarding, activation, retention, reactivation, renewal, and upsell
Implement segmentation, personalization, and journey orchestration across all messaging channels
Lead experimentation using A/B and multivariate testing, analyzing results and driving continuous improvement
Set and report on CRM KPIs such as churn, retention, LTV, MRR, engagement, and deliverability
Oversee organic social strategy and PR activity for the full brand portfolio
Collaborate with creative and product teams to refine messaging, templates, and assets
Manage the CRM tech stack, customer data tools, integrations, and marketing automation
Partner with Analytics and Engineering on data quality, instrumentation, and reporting
Forecast CRM‑driven revenue and manage channel budgets
Ensure compliance with all privacy and deliverability standards
Qualifications
Proven success leading CRM or lifecycle marketing for subscription or recurring‑revenue digital products
Demonstrated ability to drive measurable growth through CRM initiatives
Experience managing teams and cross‑functional partners
Strong analytical skills and experimentation experience
Education
Bachelor’s degree in marketing, business, analytics, communications, or related field, or equivalent experience
Advanced degree is a plus but not required
Experience
10+ years in CRM, lifecycle, retention, or email marketing with at least 3 years in a leadership role
Experience in subscription‑based or membership models
Hands‑on experience with CRM and automation tools such as Iterable
Experience with analytics and experimentation platforms and familiarity with SQL
Strong understanding of deliverability and compliance
Experience scaling personalization and lifecycle journeys
Skills
Deep knowledge of lifecycle marketing, subscription metrics, and forecasting
Strong understanding of segmentation, CDPs, and identity resolution
Ability to build strategy and roadmaps tied to business outcomes
High technical literacy across CRM, automation, and experimentation tools
Ability to translate data into campaigns and product improvements
Strong prioritization, resource planning, and operational scaling skills
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Advertising
Industries
Retail
Referrals increase your chances of interviewing at Synergy Interactive by 2x
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Key Responsibilities
Develop the CRM strategy and roadmap to meet aggressive revenue and membership goals
Build and optimize lifecycle programs including onboarding, activation, retention, reactivation, renewal, and upsell
Implement segmentation, personalization, and journey orchestration across all messaging channels
Lead experimentation using A/B and multivariate testing, analyzing results and driving continuous improvement
Set and report on CRM KPIs such as churn, retention, LTV, MRR, engagement, and deliverability
Oversee organic social strategy and PR activity for the full brand portfolio
Collaborate with creative and product teams to refine messaging, templates, and assets
Manage the CRM tech stack, customer data tools, integrations, and marketing automation
Partner with Analytics and Engineering on data quality, instrumentation, and reporting
Forecast CRM‑driven revenue and manage channel budgets
Ensure compliance with all privacy and deliverability standards
Qualifications
Proven success leading CRM or lifecycle marketing for subscription or recurring‑revenue digital products
Demonstrated ability to drive measurable growth through CRM initiatives
Experience managing teams and cross‑functional partners
Strong analytical skills and experimentation experience
Education
Bachelor’s degree in marketing, business, analytics, communications, or related field, or equivalent experience
Advanced degree is a plus but not required
Experience
10+ years in CRM, lifecycle, retention, or email marketing with at least 3 years in a leadership role
Experience in subscription‑based or membership models
Hands‑on experience with CRM and automation tools such as Iterable
Experience with analytics and experimentation platforms and familiarity with SQL
Strong understanding of deliverability and compliance
Experience scaling personalization and lifecycle journeys
Skills
Deep knowledge of lifecycle marketing, subscription metrics, and forecasting
Strong understanding of segmentation, CDPs, and identity resolution
Ability to build strategy and roadmaps tied to business outcomes
High technical literacy across CRM, automation, and experimentation tools
Ability to translate data into campaigns and product improvements
Strong prioritization, resource planning, and operational scaling skills
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Advertising
Industries
Retail
Referrals increase your chances of interviewing at Synergy Interactive by 2x
#J-18808-Ljbffr