Synergy Interactive
This range is provided by Synergy Interactive. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$170,000.00/yr - $200,000.00/yr Overview
The Director of CRM will lead lifecycle and retention strategy for digital subscription products, driving engagement, retention, reactivation, and revenue growth. This role owns the CRM roadmap and execution across email, SMS, push, in-app messaging, social, PR, and on-site personalization. The Director will partner closely with Product, Growth, Creative, Engineering, and Customer Service to build scalable programs, automation frameworks, and data-driven optimization. Experience with Iterable CRM is required. Responsibilities
Develop and own CRM strategy and roadmap aligned to growth goals. Build and optimize lifecycle programs including onboarding, activation, retention, renewal, win-back, upsell, and re-engagement. Implement segmentation, personalization, and multi-channel journey orchestration. Drive experimentation through A/B and multivariate testing and track performance against KPIs. Manage CRM reporting and key metrics such as churn, LTV, ARPU, engagement, conversion, and deliverability. Oversee organic social and PR strategy for a portfolio of digital brands. Collaborate with cross-functional teams to refine creative, templates, and messaging. Manage CRM technology stack (Iterable), CDP integrations, automation workflows, and attribution. Partner with Data/Analytics and Engineering to ensure data accuracy, instrumentation, and reporting. Own CRM forecasting, budgeting, and channel performance. Ensure compliance with privacy and deliverability standards (GDPR, CCPA, CAN-SPAM). Qualifications
10+ years in CRM, lifecycle, retention, or email marketing, including 3+ years in a leadership role. Proven success in subscription-based or recurring-revenue digital products. Hands‑on experience with Iterable and marketing automation tools. Strong analytical background with experience in experimentation and interpreting results. Familiarity with analytics tools (GA4, Mixpanel, Amplitude, Optimizely) and comfort working with SQL or analysts. Experience managing deliverability, personalization, and large‑scale CRM journeys. Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field (or equivalent experience). Skills
Deep understanding of lifecycle marketing, subscription metrics, and retention strategy. Strong technical literacy with CRM platforms, CDPs, segmentation, and automation. Ability to translate data into actionable insights and high‑impact campaigns. Strategic thinker with a bias toward action and a consumer‑first mindset. Strong leadership, collaboration, and prioritization skills. Seniority level
Director Employment type
Full‑time Job function
Marketing, Advertising, and Analyst Industries
Market Research, Marketing Services, and Advertising Services
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$170,000.00/yr - $200,000.00/yr Overview
The Director of CRM will lead lifecycle and retention strategy for digital subscription products, driving engagement, retention, reactivation, and revenue growth. This role owns the CRM roadmap and execution across email, SMS, push, in-app messaging, social, PR, and on-site personalization. The Director will partner closely with Product, Growth, Creative, Engineering, and Customer Service to build scalable programs, automation frameworks, and data-driven optimization. Experience with Iterable CRM is required. Responsibilities
Develop and own CRM strategy and roadmap aligned to growth goals. Build and optimize lifecycle programs including onboarding, activation, retention, renewal, win-back, upsell, and re-engagement. Implement segmentation, personalization, and multi-channel journey orchestration. Drive experimentation through A/B and multivariate testing and track performance against KPIs. Manage CRM reporting and key metrics such as churn, LTV, ARPU, engagement, conversion, and deliverability. Oversee organic social and PR strategy for a portfolio of digital brands. Collaborate with cross-functional teams to refine creative, templates, and messaging. Manage CRM technology stack (Iterable), CDP integrations, automation workflows, and attribution. Partner with Data/Analytics and Engineering to ensure data accuracy, instrumentation, and reporting. Own CRM forecasting, budgeting, and channel performance. Ensure compliance with privacy and deliverability standards (GDPR, CCPA, CAN-SPAM). Qualifications
10+ years in CRM, lifecycle, retention, or email marketing, including 3+ years in a leadership role. Proven success in subscription-based or recurring-revenue digital products. Hands‑on experience with Iterable and marketing automation tools. Strong analytical background with experience in experimentation and interpreting results. Familiarity with analytics tools (GA4, Mixpanel, Amplitude, Optimizely) and comfort working with SQL or analysts. Experience managing deliverability, personalization, and large‑scale CRM journeys. Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field (or equivalent experience). Skills
Deep understanding of lifecycle marketing, subscription metrics, and retention strategy. Strong technical literacy with CRM platforms, CDPs, segmentation, and automation. Ability to translate data into actionable insights and high‑impact campaigns. Strategic thinker with a bias toward action and a consumer‑first mindset. Strong leadership, collaboration, and prioritization skills. Seniority level
Director Employment type
Full‑time Job function
Marketing, Advertising, and Analyst Industries
Market Research, Marketing Services, and Advertising Services
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