Walton Isaacson
Join to apply for the
VP, New Business Director
role at
Walton Isaacson .
Walton Isaacson is seeking a results-driven, relationship-oriented business development professional.
Job Type: Full-time
Prospecting & Lead Generation
Identify and pursue new business opportunities through intentional outreach, networking, and relationship-building with senior brand and marketing decision-makers.
Build and manage a dynamic pipeline of qualified leads using CRM systems, AI tools, and modern prospecting platforms (LinkedIn Sales Navigator, Apollo, HubSpot).
Develop personalized outreach campaigns that position WI as a high-value, culture-first strategic partner.
Drive consistent new business conversations with C‑suite and VP-level marketers, opening doors and building trust.
Meet or exceed monthly and quarterly KPIs tied to outreach volume, meeting generation, and pipeline growth.
Deeply understand WI’s offerings, case studies, and differentiators, translating capabilities into value-driven, culturally resonant conversations.
Collaborate with agency leadership to prioritize industries and categories that align with WI’s strategic growth priorities.
Pitch Leadership & Coordination
Lead the full pitch process, from qualification through final presentation for both self-generated and assigned opportunities.
Own timelines, deliverables, and internal collaboration, ensuring clarity, accountability, and excellence.
Partner cross-functionally with strategy, creative, production, and account teams to deliver cohesive, compelling responses.
Lead and guide the creation of proposals and storytelling that translate WI’s expertise and passion into persuasive, human-centered narratives.
Develop and maintain custom credentials decks and write compelling case studies that showcase WI’s impact and differentiation.
Present with confidence, charisma, and cultural fluency, creating chemistry that builds trust and drives conversion.
Collaborate with the President and senior leadership to ensure each pitch reflects WI’s positioning and vision for growth.
Maintain thoughtful post‑pitch follow-up and ongoing relationship cultivation to remain top of mind with prospects.
Relationship Management
Continuously expand and nurture a network of brand-side contacts, consultants, and industry connectors.
Build credibility through trust, authenticity, and a genuine enthusiasm for creative partnership.
Represent WI at key conferences and cultural events, amplifying the agency’s visibility and reach.
Create relationships rooted in empathy, chemistry, and curiosity, not just opportunity.
Market & Competitor Insights
Stay sharp on category trends, leadership movements, and brand shifts that reveal new opportunities.
Track competitor activity and industry innovation to anticipate client needs and inform outreach strategy.
Share learnings and insights regularly with leadership to strengthen WI’s market focus and differentiation.
Key Performance Indicators (KPIs)
New brand contacts added per month
Qualified meetings secured per quarter
Pipeline value generated
Lead-to-opportunity conversion rate
Revenue generated from new client wins
Pitch win rate and collaboration efficiency
Requirements
10–15 years of experience in business development, sales, or client acquisition within marketing, media, or advertising.
Proven success in outbound prospecting, pipeline development, and deal conversion with the instincts of a true hunter and the heart of a relationship builder.
Demonstrated ability to lead internal teams through the pitch process, from RFI/RFP to final presentation with clarity, energy, and collaboration.
Exceptional written, verbal, and presentation skills: persuasive, confident, and able to build chemistry and trust with prospective clients.
Strong storytelling and negotiation skills that connect data, creativity, and humanity to drive enthusiasm and decision-making.
Proficient with CRM systems and modern prospecting tools (HubSpot, Salesforce, LinkedIn Sales Navigator, Apollo, etc.).
Highly organized, resourceful, and energized by managing multiple pursuits simultaneously in a fast-paced, creative environment.
Travel Required – up to 50%.
Preferred Qualifications
Experience within a small to mid-sized agency environment where agility, collaboration, and innovation thrive.
Familiarity with multicultural marketing and culture-first brand storytelling.
A strong network within the brand, media, or creative communities and a genuine passion for building relationships that move business and culture forward.
#J-18808-Ljbffr
VP, New Business Director
role at
Walton Isaacson .
Walton Isaacson is seeking a results-driven, relationship-oriented business development professional.
Job Type: Full-time
Prospecting & Lead Generation
Identify and pursue new business opportunities through intentional outreach, networking, and relationship-building with senior brand and marketing decision-makers.
Build and manage a dynamic pipeline of qualified leads using CRM systems, AI tools, and modern prospecting platforms (LinkedIn Sales Navigator, Apollo, HubSpot).
Develop personalized outreach campaigns that position WI as a high-value, culture-first strategic partner.
Drive consistent new business conversations with C‑suite and VP-level marketers, opening doors and building trust.
Meet or exceed monthly and quarterly KPIs tied to outreach volume, meeting generation, and pipeline growth.
Deeply understand WI’s offerings, case studies, and differentiators, translating capabilities into value-driven, culturally resonant conversations.
Collaborate with agency leadership to prioritize industries and categories that align with WI’s strategic growth priorities.
Pitch Leadership & Coordination
Lead the full pitch process, from qualification through final presentation for both self-generated and assigned opportunities.
Own timelines, deliverables, and internal collaboration, ensuring clarity, accountability, and excellence.
Partner cross-functionally with strategy, creative, production, and account teams to deliver cohesive, compelling responses.
Lead and guide the creation of proposals and storytelling that translate WI’s expertise and passion into persuasive, human-centered narratives.
Develop and maintain custom credentials decks and write compelling case studies that showcase WI’s impact and differentiation.
Present with confidence, charisma, and cultural fluency, creating chemistry that builds trust and drives conversion.
Collaborate with the President and senior leadership to ensure each pitch reflects WI’s positioning and vision for growth.
Maintain thoughtful post‑pitch follow-up and ongoing relationship cultivation to remain top of mind with prospects.
Relationship Management
Continuously expand and nurture a network of brand-side contacts, consultants, and industry connectors.
Build credibility through trust, authenticity, and a genuine enthusiasm for creative partnership.
Represent WI at key conferences and cultural events, amplifying the agency’s visibility and reach.
Create relationships rooted in empathy, chemistry, and curiosity, not just opportunity.
Market & Competitor Insights
Stay sharp on category trends, leadership movements, and brand shifts that reveal new opportunities.
Track competitor activity and industry innovation to anticipate client needs and inform outreach strategy.
Share learnings and insights regularly with leadership to strengthen WI’s market focus and differentiation.
Key Performance Indicators (KPIs)
New brand contacts added per month
Qualified meetings secured per quarter
Pipeline value generated
Lead-to-opportunity conversion rate
Revenue generated from new client wins
Pitch win rate and collaboration efficiency
Requirements
10–15 years of experience in business development, sales, or client acquisition within marketing, media, or advertising.
Proven success in outbound prospecting, pipeline development, and deal conversion with the instincts of a true hunter and the heart of a relationship builder.
Demonstrated ability to lead internal teams through the pitch process, from RFI/RFP to final presentation with clarity, energy, and collaboration.
Exceptional written, verbal, and presentation skills: persuasive, confident, and able to build chemistry and trust with prospective clients.
Strong storytelling and negotiation skills that connect data, creativity, and humanity to drive enthusiasm and decision-making.
Proficient with CRM systems and modern prospecting tools (HubSpot, Salesforce, LinkedIn Sales Navigator, Apollo, etc.).
Highly organized, resourceful, and energized by managing multiple pursuits simultaneously in a fast-paced, creative environment.
Travel Required – up to 50%.
Preferred Qualifications
Experience within a small to mid-sized agency environment where agility, collaboration, and innovation thrive.
Familiarity with multicultural marketing and culture-first brand storytelling.
A strong network within the brand, media, or creative communities and a genuine passion for building relationships that move business and culture forward.
#J-18808-Ljbffr