Counter
Location: Santa Monica, CA — Hybrid Office Schedule
Reports To: Accounting Manager
About Us We are a startup revolutionizing beauty with a purpose; create the industry standard of “clean”. Our premium skincare, makeup, and body care formulations combine uncompromising safety, efficacy and environmental responsibility. And our vision transcends products. We are committed to inspiring confident women (and others) to recognize their collective power to create meaningful change. Our innovative community-commerce ecosystem connects customers, beauty enthusiasts, and loyalists, allowing each person to align with our brand in ways that authentically reflect their values and aspirations. From our formulas to our advocacy efforts to our community connection, we lead clean.
About the Role We’re looking for a highly motivated and detail-oriented Senior Accountant to help lead and strengthen the financial foundation of a mission-driven clean beauty startup. This is a unique opportunity to work at the intersection of purpose and performance, where your accounting expertise will play a pivotal role in defining a fast-growing brand redefining what “clean” truly means in the beauty industry.
As a Senior Accountant at G2G Ventures, you will support and drive core accounting functions, execute month-end close processes, and act as a key partner to cross-functional teams, ensuring accurate financial reporting, strong internal controls, and data-driven insights that support organizational growth.
What You’ll Do
Design and maintain efficient monthly close procedures, identifying opportunities to streamline journal entry preparation and enhance overall reporting accuracy
Meet close deadlines while actively communicating progress and identifying potential issues
Oversee daily and monthly reconciliations for cash, accounts payable, accounts receivable including banking activity, credit card transactions, employee reimbursements, etc.
Lead the preparation and analyze account reconciliations, such as cash, AR, AP, prepaids, accrued expenses, fixed assets, and payroll
Ensure the integrity of financial reporting by managing the consolidation and preparation of internal and external financial statements in accordance with GAAP
Serve as the primary point of contact for departmental spend tracking, partnering cross-functionally to monitor vendor and invoice-level trends and drive informed financial decisions
Manage procure-to-pay processes, maintaining compliance, data integrity, and timely execution of vendor onboarding, invoice review, and payments
Support audits and drive special projects, such as fraud reviews, internal control enhancements, and strategic financial analysis
Respond to ad hoc requests from auditors, tax teams, and internal stakeholders with data-backed insights
Assist with tax reporting and compliance including preparation of annual informational reporting including 1099s and T4As
Serve as a liaison between Accounting and Finance by assisting with monthly financial reporting, reconciliations, and analysis to support decision-making
Collaborate cross-functionally with Operations to track and analyze inventory levels and cash flow, helping to maintain accuracy and improve forecasting
Stay adaptable and open to feedback in a dynamic, high-growth environment
What You’ll Bring
Bachelor’s degree in Accounting, Finance, or related field (CPA strongly preferred)
5+ years of progressive accounting experience, ideally including public accounting or corporate general ledger experience
Deep understanding of GAAP and internal control principles
Advanced Excel skills (pivot tables, XLOOKUP, etc.) and proficiency with ERP systems, preferably NetSuite
Experience with modern financial systems and automation tools such as Tipalti, Brex, or Shopify is highly valued
Exceptional attention to detail, analytical mindset, and ability to manage multiple priorities in a fast-paced environment
Strong communication skills and a collaborative, proactive approach
Why Join Us? Counter is a people-powered movement that starts with those behind it! We're building a team that reflects the diversity of the communities we serve, where every individual is respected, supported, and empowered to thrive.
We know that different backgrounds, identities, and perspectives make us stronger, more creative, and better equipped to drive change. That’s why we’re committed to fostering an inclusive culture where everyone belongs.
Equal Employment Opportunity Counter is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender/gender identity or expression, age, national origin, disability, veteran status, or any other legally protected status. We encourage all individuals to apply and join us in shaping a cleaner, more inclusive future for all.
Job Details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Accounting/Auditing and Finance
Industries: Wellness and Fitness Services, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
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Reports To: Accounting Manager
About Us We are a startup revolutionizing beauty with a purpose; create the industry standard of “clean”. Our premium skincare, makeup, and body care formulations combine uncompromising safety, efficacy and environmental responsibility. And our vision transcends products. We are committed to inspiring confident women (and others) to recognize their collective power to create meaningful change. Our innovative community-commerce ecosystem connects customers, beauty enthusiasts, and loyalists, allowing each person to align with our brand in ways that authentically reflect their values and aspirations. From our formulas to our advocacy efforts to our community connection, we lead clean.
About the Role We’re looking for a highly motivated and detail-oriented Senior Accountant to help lead and strengthen the financial foundation of a mission-driven clean beauty startup. This is a unique opportunity to work at the intersection of purpose and performance, where your accounting expertise will play a pivotal role in defining a fast-growing brand redefining what “clean” truly means in the beauty industry.
As a Senior Accountant at G2G Ventures, you will support and drive core accounting functions, execute month-end close processes, and act as a key partner to cross-functional teams, ensuring accurate financial reporting, strong internal controls, and data-driven insights that support organizational growth.
What You’ll Do
Design and maintain efficient monthly close procedures, identifying opportunities to streamline journal entry preparation and enhance overall reporting accuracy
Meet close deadlines while actively communicating progress and identifying potential issues
Oversee daily and monthly reconciliations for cash, accounts payable, accounts receivable including banking activity, credit card transactions, employee reimbursements, etc.
Lead the preparation and analyze account reconciliations, such as cash, AR, AP, prepaids, accrued expenses, fixed assets, and payroll
Ensure the integrity of financial reporting by managing the consolidation and preparation of internal and external financial statements in accordance with GAAP
Serve as the primary point of contact for departmental spend tracking, partnering cross-functionally to monitor vendor and invoice-level trends and drive informed financial decisions
Manage procure-to-pay processes, maintaining compliance, data integrity, and timely execution of vendor onboarding, invoice review, and payments
Support audits and drive special projects, such as fraud reviews, internal control enhancements, and strategic financial analysis
Respond to ad hoc requests from auditors, tax teams, and internal stakeholders with data-backed insights
Assist with tax reporting and compliance including preparation of annual informational reporting including 1099s and T4As
Serve as a liaison between Accounting and Finance by assisting with monthly financial reporting, reconciliations, and analysis to support decision-making
Collaborate cross-functionally with Operations to track and analyze inventory levels and cash flow, helping to maintain accuracy and improve forecasting
Stay adaptable and open to feedback in a dynamic, high-growth environment
What You’ll Bring
Bachelor’s degree in Accounting, Finance, or related field (CPA strongly preferred)
5+ years of progressive accounting experience, ideally including public accounting or corporate general ledger experience
Deep understanding of GAAP and internal control principles
Advanced Excel skills (pivot tables, XLOOKUP, etc.) and proficiency with ERP systems, preferably NetSuite
Experience with modern financial systems and automation tools such as Tipalti, Brex, or Shopify is highly valued
Exceptional attention to detail, analytical mindset, and ability to manage multiple priorities in a fast-paced environment
Strong communication skills and a collaborative, proactive approach
Why Join Us? Counter is a people-powered movement that starts with those behind it! We're building a team that reflects the diversity of the communities we serve, where every individual is respected, supported, and empowered to thrive.
We know that different backgrounds, identities, and perspectives make us stronger, more creative, and better equipped to drive change. That’s why we’re committed to fostering an inclusive culture where everyone belongs.
Equal Employment Opportunity Counter is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender/gender identity or expression, age, national origin, disability, veteran status, or any other legally protected status. We encourage all individuals to apply and join us in shaping a cleaner, more inclusive future for all.
Job Details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Accounting/Auditing and Finance
Industries: Wellness and Fitness Services, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
#J-18808-Ljbffr