Dreyer's Grand Ice Cream
Senior Brand Manager
Dreyer's Grand Ice Cream, Walnut Creek, California, United States, 94598
1 day ago Be among the first 25 applicants
Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?
At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Outshine, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Headquartered in Walnut Creek, the Bay Area’s hub for up‑and‑coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation. DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024.
Importantly – what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth – it’s how we do our work. What you can expect as part of our Marketing team:
Ownership of your projects
Access to the leadership team on a regular basis
Deep understanding of what it takes to make our incredible ice cream with factory visits, flavor camps (when we develop new flavours), factory trials and more
Participation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and more
Oh, and did we say free ice cream?
Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.
Main Purpose of Job Be the brand champion for a brand within the organization to drive key activities in support of profitable brand sales and market share growth with a multi‑year perspective. Demonstrate proactive leadership and ownership end‑to‑end with a business owner mindset across every aspect of the job; exhibit a generalist/strategic mindset in every project and interaction.
Own and lead brand activities across all facets of the business as an advocate for the consumer.
Partner cross‑functionally on the development and execution of strong category sales stories and retailer partnerships for Research and Development/New Product Development.
Oversee execution & optimisation of commercial plan. Responsibility for leading quality benchmarking across commercial team.
Measurable Outcomes
Deliver brand sales / margin targets
Achieve brand share targets
Brand Health through relevant scorecard
NPD Launch performance/ Consumer acceptance
Budget spend/management
Financial acumen related to the product
Product quality – complaint levels, ratings and reviews, repeats, customer feedback
Ice cream knowledge
Levels of responsibility
Ownership of brand business KPIs
New Product Development Launch Acceptance
Executional oversight of budget
Role and Activity Brand Stewardship
Partner with Brand Director to develop and drive brand strategy to achieve budget sales & market share
Partner with sales to optimise the trade & pricing strategy and recommend the launch support programme for new items
Relentlessly examine performance, optimise and prioritise all demand generation levers to support short term and long‑term business success
Lead and own deep understanding of weekly brand KPIs with a focus on action/course correction
Develop deep understanding of key competitors in our segment & their actions (year‑round). Recommend plan optimisations based on learnings
Oversee brand with deep understanding, spending savvy, attention to detail and optimisation mindset
Deep understanding of brand and shopper
Lead and sell‑in aspects of the brand plan to management, cross‑functional partners and external stakeholders
Quality
Regular focus on quality benchmarking against competitors with total commercial team – with a bias for action
Advocate and act on quality opportunities across all parts of the consumer experience, collaborating with factory and NPD teams. Factory in‑person visits and collaboration as needed.
Advocate and drive constant support of CRQS across all consumer product experiences. Have deep understanding of quality complaints and drive required actions
Drive new product ideation and development in line with brand strategy & relevant consumer insights
Partner cross‑functionally to create strong category / retailer story to sell in New Products
Partner with key cross‑functional teams to lead & commercialise key New Product projects on time
Communications
Embrace the consumer and ensure our brands are resonating in the market
Work with lead agencies to develop and implement communication plans across all touchpoints. Own day‑to‑day agency and cross‑functional team management, strategy, planning, execution and results measurement. Ensure brand consistency across all communication areas.
Relentlessly examine campaign performance and optimise to ensure we achieve sales and share goals
Practice benchmarking across all areas of marketing (vendors, packaging agencies, printing, etc.) with buy‑better mindset
Lead packaging design and implementation as needed for renovation, innovation, quality improvements
Partner with Omni‑channel team to support brand activities in key retailer programmes
Leadership
Ensure your team members are appropriately informed to do their jobs. Know your people to optimise work for performance.
Develop direct reports to ensure strong performance and capabilities for a generalist mindset – with a focus on deeper product understanding, costing and quality standards.
Have the mindset of continuous improvement for yourself, your direct reports and broader team
Be proactive in driving complexity out of processes / ways of working to drive for quicker/better decision making.
Core Values Entrepreneurial We passionately look beyond accepted practices to find new ways to improve our business and excite the market.
Performance We understand what drives value in our business and strive to be the best we can whilst upholding high ethical standards.
Consumer Focused We know who our consumers are, what they want and we provide the best experience.
Accountability We commit to do what we say we will do. We are encouraged to express our opinions and we are proactive and accountable for our own actions.
Teamwork We recognise the greater value created by people working together to deliver superior results for the whole company. We treat each other with respect.
Key Experiences
5+ years of experience as Brand Manager preferred
Experience leading base business initiatives and long‑term innovation
Traditional CPG experience preferred including familiarity with IRI/Nielsen data and New Product Development
People Management experience strongly preferred
MBA is not required and not preferred
Undergraduate in a relevant field preferred
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Location: Walnut Creek, CA. Salary range: $160,000–$180,000 per year, depending on experience.
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Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?
At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Outshine, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Headquartered in Walnut Creek, the Bay Area’s hub for up‑and‑coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation. DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024.
Importantly – what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth – it’s how we do our work. What you can expect as part of our Marketing team:
Ownership of your projects
Access to the leadership team on a regular basis
Deep understanding of what it takes to make our incredible ice cream with factory visits, flavor camps (when we develop new flavours), factory trials and more
Participation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and more
Oh, and did we say free ice cream?
Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.
Main Purpose of Job Be the brand champion for a brand within the organization to drive key activities in support of profitable brand sales and market share growth with a multi‑year perspective. Demonstrate proactive leadership and ownership end‑to‑end with a business owner mindset across every aspect of the job; exhibit a generalist/strategic mindset in every project and interaction.
Own and lead brand activities across all facets of the business as an advocate for the consumer.
Partner cross‑functionally on the development and execution of strong category sales stories and retailer partnerships for Research and Development/New Product Development.
Oversee execution & optimisation of commercial plan. Responsibility for leading quality benchmarking across commercial team.
Measurable Outcomes
Deliver brand sales / margin targets
Achieve brand share targets
Brand Health through relevant scorecard
NPD Launch performance/ Consumer acceptance
Budget spend/management
Financial acumen related to the product
Product quality – complaint levels, ratings and reviews, repeats, customer feedback
Ice cream knowledge
Levels of responsibility
Ownership of brand business KPIs
New Product Development Launch Acceptance
Executional oversight of budget
Role and Activity Brand Stewardship
Partner with Brand Director to develop and drive brand strategy to achieve budget sales & market share
Partner with sales to optimise the trade & pricing strategy and recommend the launch support programme for new items
Relentlessly examine performance, optimise and prioritise all demand generation levers to support short term and long‑term business success
Lead and own deep understanding of weekly brand KPIs with a focus on action/course correction
Develop deep understanding of key competitors in our segment & their actions (year‑round). Recommend plan optimisations based on learnings
Oversee brand with deep understanding, spending savvy, attention to detail and optimisation mindset
Deep understanding of brand and shopper
Lead and sell‑in aspects of the brand plan to management, cross‑functional partners and external stakeholders
Quality
Regular focus on quality benchmarking against competitors with total commercial team – with a bias for action
Advocate and act on quality opportunities across all parts of the consumer experience, collaborating with factory and NPD teams. Factory in‑person visits and collaboration as needed.
Advocate and drive constant support of CRQS across all consumer product experiences. Have deep understanding of quality complaints and drive required actions
Drive new product ideation and development in line with brand strategy & relevant consumer insights
Partner cross‑functionally to create strong category / retailer story to sell in New Products
Partner with key cross‑functional teams to lead & commercialise key New Product projects on time
Communications
Embrace the consumer and ensure our brands are resonating in the market
Work with lead agencies to develop and implement communication plans across all touchpoints. Own day‑to‑day agency and cross‑functional team management, strategy, planning, execution and results measurement. Ensure brand consistency across all communication areas.
Relentlessly examine campaign performance and optimise to ensure we achieve sales and share goals
Practice benchmarking across all areas of marketing (vendors, packaging agencies, printing, etc.) with buy‑better mindset
Lead packaging design and implementation as needed for renovation, innovation, quality improvements
Partner with Omni‑channel team to support brand activities in key retailer programmes
Leadership
Ensure your team members are appropriately informed to do their jobs. Know your people to optimise work for performance.
Develop direct reports to ensure strong performance and capabilities for a generalist mindset – with a focus on deeper product understanding, costing and quality standards.
Have the mindset of continuous improvement for yourself, your direct reports and broader team
Be proactive in driving complexity out of processes / ways of working to drive for quicker/better decision making.
Core Values Entrepreneurial We passionately look beyond accepted practices to find new ways to improve our business and excite the market.
Performance We understand what drives value in our business and strive to be the best we can whilst upholding high ethical standards.
Consumer Focused We know who our consumers are, what they want and we provide the best experience.
Accountability We commit to do what we say we will do. We are encouraged to express our opinions and we are proactive and accountable for our own actions.
Teamwork We recognise the greater value created by people working together to deliver superior results for the whole company. We treat each other with respect.
Key Experiences
5+ years of experience as Brand Manager preferred
Experience leading base business initiatives and long‑term innovation
Traditional CPG experience preferred including familiarity with IRI/Nielsen data and New Product Development
People Management experience strongly preferred
MBA is not required and not preferred
Undergraduate in a relevant field preferred
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Location: Walnut Creek, CA. Salary range: $160,000–$180,000 per year, depending on experience.
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