Confidential
The Digital Marketing Director oversees account growth and new business while leading a team of Strategists, Creatives, and Analysts. Ensures strong client relationships, deliver high-impact programs, drive account expansion and develops talent—all contributing to key profitability and organizational goals.
The Director must show strong leadership, hands-on client management, data-driven decision-making, strategic pitch development, industry insight, and the ability to leverage professional networks to benefit clients, the team, and the organization.
Responsibilities
Lead new business efforts, including creative brainstorms, proposal development, and in-person or remote pitch delivery.
Continuously evolve the team’s social offering by integrating emerging technologies and aligning social strategies with broader communications strategies.
Oversee the creation and improvement of products, programs, and tools (e.g., credentials, reporting templates, visual assets) in formats best suited to client and internal needs.
Guide the development of visual design direction for campaigns and digital content.
Ensure high-quality insights and performance analysis from reporting and data exercises to strengthen the practice’s offering.
Oversee all client interactions—written, verbal, and in-person—ensuring professionalism and clarity.
Set and communicate workload priorities clearly and on time.
Lead team development through action plans, performance objectives, and professional growth initiatives for Strategists, Creatives, and Analysts.
Build strong relationships with internal stakeholders.
Participate in decision-making tied to the business unit’s P&L and be accountable for financial outcomes.
Skills
Excellent writing in both Spanish and English (a third language is a plus)
Strong understanding of internet culture and social/digital platforms.
High proficiency in PowerPoint and Excel; design tools (Illustrator/Photoshop) are a strong plus.
Strong attention to detail, critical thinking, and data-driven decision-making.
Consultant mindset with the ability to work within assigned budgets.
Independent, creative, and comfortable operating outside the comfort zone.
Strong interpersonal skills, including idea generation, creative thinking, and effective collaboration.
Ability to manage up and guide work produced by Strategists, Analysts, Producers, and Interns.
Excellent multitasking, prioritization, and performance under pressure.
Ability to build relationships with vendors, industry analysts, and platform/channel partners.
Strong project and event management skills.
High proficiency in business presentation development and delivery.
Experience & Qualifications
8-10 years of work experience in professional roles in one (or a mix) of the following industries: social media, digital, public relations, marketing, advertising, media publishing, editorial, or equivalent client-side roles.
BA/BS required; graduate degree in business or a relevant specialty preferred.
Proven understanding of techniques of a professional services/consultancy firm.
First-hand experience in executing strategies that combine Paid, Owned and Earned tactics.
Advanced knowledge of social and digital channels, as well as traditional and non-traditional paid media formats.
Detailed understanding of traditional and non-traditional media publishers.
Susceptible and knowledgeable in design-thinking (i.e. both in terms of visual aesthetics and in terms of product/process building).
Seniority level
Director
Employment type
Full-time
Job function
Consulting
Public Relations and Communications Services
Miami, FL $135,000.00-$150,000.00 2 weeks ago
#J-18808-Ljbffr
The Director must show strong leadership, hands-on client management, data-driven decision-making, strategic pitch development, industry insight, and the ability to leverage professional networks to benefit clients, the team, and the organization.
Responsibilities
Lead new business efforts, including creative brainstorms, proposal development, and in-person or remote pitch delivery.
Continuously evolve the team’s social offering by integrating emerging technologies and aligning social strategies with broader communications strategies.
Oversee the creation and improvement of products, programs, and tools (e.g., credentials, reporting templates, visual assets) in formats best suited to client and internal needs.
Guide the development of visual design direction for campaigns and digital content.
Ensure high-quality insights and performance analysis from reporting and data exercises to strengthen the practice’s offering.
Oversee all client interactions—written, verbal, and in-person—ensuring professionalism and clarity.
Set and communicate workload priorities clearly and on time.
Lead team development through action plans, performance objectives, and professional growth initiatives for Strategists, Creatives, and Analysts.
Build strong relationships with internal stakeholders.
Participate in decision-making tied to the business unit’s P&L and be accountable for financial outcomes.
Skills
Excellent writing in both Spanish and English (a third language is a plus)
Strong understanding of internet culture and social/digital platforms.
High proficiency in PowerPoint and Excel; design tools (Illustrator/Photoshop) are a strong plus.
Strong attention to detail, critical thinking, and data-driven decision-making.
Consultant mindset with the ability to work within assigned budgets.
Independent, creative, and comfortable operating outside the comfort zone.
Strong interpersonal skills, including idea generation, creative thinking, and effective collaboration.
Ability to manage up and guide work produced by Strategists, Analysts, Producers, and Interns.
Excellent multitasking, prioritization, and performance under pressure.
Ability to build relationships with vendors, industry analysts, and platform/channel partners.
Strong project and event management skills.
High proficiency in business presentation development and delivery.
Experience & Qualifications
8-10 years of work experience in professional roles in one (or a mix) of the following industries: social media, digital, public relations, marketing, advertising, media publishing, editorial, or equivalent client-side roles.
BA/BS required; graduate degree in business or a relevant specialty preferred.
Proven understanding of techniques of a professional services/consultancy firm.
First-hand experience in executing strategies that combine Paid, Owned and Earned tactics.
Advanced knowledge of social and digital channels, as well as traditional and non-traditional paid media formats.
Detailed understanding of traditional and non-traditional media publishers.
Susceptible and knowledgeable in design-thinking (i.e. both in terms of visual aesthetics and in terms of product/process building).
Seniority level
Director
Employment type
Full-time
Job function
Consulting
Public Relations and Communications Services
Miami, FL $135,000.00-$150,000.00 2 weeks ago
#J-18808-Ljbffr