Radisson Hotels
Director of Sales – Holiday Inn Bloomington - Normal
Sand Hospitality | Full-Time | Exempt | Hotel Sales Leadership
ABOUT SAND HOSPITALITY Sand Hospitality, a division of Sand Companies, Inc., is a trusted hotel management and development organization operating branded hotels across the Midwest. We are committed to delivering exceptional guest experiences, strong financial performance, and meaningful career growth opportunities for our team members. As part of a fast-growing hospitality portfolio, you will join a company that values innovation, integrity, and a people-first leadership culture.
JOB SUMMARY Sand Hospitality is seeking a dynamic, driven, and relationship-focused Director of Sales to lead all sales and revenue-generating initiatives for the Holiday Inn Bloomington Normal. This strategic leadership role is responsible for cultivating business across key market segments—including corporate, group, SMERF, government, sports, and association—while elevating the hotel’s presence in the Bloomington–Normal community and throughout Central Illinois.
As a key member of the hotel’s leadership team, you will design and execute effective sales strategies, strengthen partnerships with local and regional businesses, negotiate high‑value group and corporate accounts, and work closely with the General Manager, Regional Sales Director and Revenue Management to ensure the hotel consistently meets and exceeds its annual revenue goals.
WHAT MAKES THIS ROLE EXCITING
Part of the Sand Hospitality portfolio, offering future advancement within a growing organization
Strong base of existing business with significant potential for new account development
Autonomy to build and implement your own sales strategies
Supportive ownership, strong operational collaboration, and modern sales tools
A respected IHG brand with global recognition and robust sales/marketing resources
The opportunity to directly influence revenue performance and career growth
SKILLS & KNOWLEDGE
Proven ability to provide exceptional guest and client service with a polished, professional presence
Strong time‑management skills with the ability to prioritize, drive deadlines, and operate independently
Excellent organization and ability to manage multiple accounts and projects simultaneously
Strong written and verbal communication skills, including proposal writing and business correspondence
Outstanding relationship‑builder with a consultative, client‑focused sales approach
Leadership ability with demonstrated success in coaching and developing others (as applicable)
Working knowledge of hotel operations, revenue management principles, and CRM/sales software
High school diploma or equivalent required; associate or bachelor’s degree preferred
Minimum two years of experience in hotel/hospitality, business development, or related field
Hotel sales experience strongly preferredLead, motivate, and manage a team of sales associates to achieve and exceed sales targets.
ESSENTIAL FUNCTIONS
Represent Sand Hospitality and the Holiday Inn Bloomington Normal with professionalism and exceptional service
Develop and execute a comprehensive sales strategy to increase revenue across targeted segments
Identify, research, prospect, qualify, and secure new corporate, group, SMERF, and negotiated business
Conduct outside sales calls, prospecting activity, client visits, trade shows, and networking events
Produce customized proposals, contracts, and presentations that position the hotel competitively
Partner with the General Manager, Regional Sales Director Revenue Management to drive revenue optimization and yield strategies
Manage room blocks, group contracts, and meeting space to maximize profitability
Develop targeted marketing initiatives leveraging digital marketing, IHG brand resources, and local partnerships
Maintain accurate CRM records for leads, accounts, and production activity
Conduct compelling hotel tours and presentations that highlight the Holiday Inn brand and amenities
Communicate booking details and client requirements to operations to ensure flawless service delivery
Follow up on all booked business to ensure satisfaction, encourage repeat business, and expand partnerships
Participate in local business, chamber, sports, and tourism activities to strengthen hotel visibility
Monitor competitive set activity and adjust strategies to capture emerging opportunities
Prepare weekly, monthly, and annual sales reports, forecasts, and production analyses
Collaborate with hotel leadership to support a unified, guest‑focused service culture
Perform additional duties and special projects as assigned
TOTAL REWARDS This full-time, exempt position offers an estimated pay range of $ 60,000-68,000 annually, based on job‑related experience, skills, and qualifications.
Sand Hospitality offers a competitive and comprehensive benefits package including:
Medical insurance for just $50 per month, with highly discounted dependent coverage
Dental and vision insurance
Company‑paid life insurance
Short‑term and long‑term disability coverage
Optional voluntary life and AD&D
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Generous Paid Time Off (PTO)
Competitive 401(k) plan with company participation
Free financial advisor services
Additional wellness and employee support programs
Bonus Incentive Plan of up to 20%
This role typically requires 40+ hours per week, including some nights and weekends based on business demands.
Join Sand Hospitality and experience a workplace that invests in your success, rewards your expertise, and supports your career at every stage.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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ABOUT SAND HOSPITALITY Sand Hospitality, a division of Sand Companies, Inc., is a trusted hotel management and development organization operating branded hotels across the Midwest. We are committed to delivering exceptional guest experiences, strong financial performance, and meaningful career growth opportunities for our team members. As part of a fast-growing hospitality portfolio, you will join a company that values innovation, integrity, and a people-first leadership culture.
JOB SUMMARY Sand Hospitality is seeking a dynamic, driven, and relationship-focused Director of Sales to lead all sales and revenue-generating initiatives for the Holiday Inn Bloomington Normal. This strategic leadership role is responsible for cultivating business across key market segments—including corporate, group, SMERF, government, sports, and association—while elevating the hotel’s presence in the Bloomington–Normal community and throughout Central Illinois.
As a key member of the hotel’s leadership team, you will design and execute effective sales strategies, strengthen partnerships with local and regional businesses, negotiate high‑value group and corporate accounts, and work closely with the General Manager, Regional Sales Director and Revenue Management to ensure the hotel consistently meets and exceeds its annual revenue goals.
WHAT MAKES THIS ROLE EXCITING
Part of the Sand Hospitality portfolio, offering future advancement within a growing organization
Strong base of existing business with significant potential for new account development
Autonomy to build and implement your own sales strategies
Supportive ownership, strong operational collaboration, and modern sales tools
A respected IHG brand with global recognition and robust sales/marketing resources
The opportunity to directly influence revenue performance and career growth
SKILLS & KNOWLEDGE
Proven ability to provide exceptional guest and client service with a polished, professional presence
Strong time‑management skills with the ability to prioritize, drive deadlines, and operate independently
Excellent organization and ability to manage multiple accounts and projects simultaneously
Strong written and verbal communication skills, including proposal writing and business correspondence
Outstanding relationship‑builder with a consultative, client‑focused sales approach
Leadership ability with demonstrated success in coaching and developing others (as applicable)
Working knowledge of hotel operations, revenue management principles, and CRM/sales software
High school diploma or equivalent required; associate or bachelor’s degree preferred
Minimum two years of experience in hotel/hospitality, business development, or related field
Hotel sales experience strongly preferredLead, motivate, and manage a team of sales associates to achieve and exceed sales targets.
ESSENTIAL FUNCTIONS
Represent Sand Hospitality and the Holiday Inn Bloomington Normal with professionalism and exceptional service
Develop and execute a comprehensive sales strategy to increase revenue across targeted segments
Identify, research, prospect, qualify, and secure new corporate, group, SMERF, and negotiated business
Conduct outside sales calls, prospecting activity, client visits, trade shows, and networking events
Produce customized proposals, contracts, and presentations that position the hotel competitively
Partner with the General Manager, Regional Sales Director Revenue Management to drive revenue optimization and yield strategies
Manage room blocks, group contracts, and meeting space to maximize profitability
Develop targeted marketing initiatives leveraging digital marketing, IHG brand resources, and local partnerships
Maintain accurate CRM records for leads, accounts, and production activity
Conduct compelling hotel tours and presentations that highlight the Holiday Inn brand and amenities
Communicate booking details and client requirements to operations to ensure flawless service delivery
Follow up on all booked business to ensure satisfaction, encourage repeat business, and expand partnerships
Participate in local business, chamber, sports, and tourism activities to strengthen hotel visibility
Monitor competitive set activity and adjust strategies to capture emerging opportunities
Prepare weekly, monthly, and annual sales reports, forecasts, and production analyses
Collaborate with hotel leadership to support a unified, guest‑focused service culture
Perform additional duties and special projects as assigned
TOTAL REWARDS This full-time, exempt position offers an estimated pay range of $ 60,000-68,000 annually, based on job‑related experience, skills, and qualifications.
Sand Hospitality offers a competitive and comprehensive benefits package including:
Medical insurance for just $50 per month, with highly discounted dependent coverage
Dental and vision insurance
Company‑paid life insurance
Short‑term and long‑term disability coverage
Optional voluntary life and AD&D
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Generous Paid Time Off (PTO)
Competitive 401(k) plan with company participation
Free financial advisor services
Additional wellness and employee support programs
Bonus Incentive Plan of up to 20%
This role typically requires 40+ hours per week, including some nights and weekends based on business demands.
Join Sand Hospitality and experience a workplace that invests in your success, rewards your expertise, and supports your career at every stage.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr