WS Management Inc.
Area Director of Sales/Revenue - Hilton Garden Inn Sacramento Airport Natomas
WS Management Inc., Sacramento, California, United States, 95828
Area Director of Sales/Revenue - Hilton Garden Inn Sacramento Airport Natomas
Position Summary: The Area Director of Sales & Revenue is a key strategic leader responsible for repositioning and strengthening the market performance of our Hilton Garden Inn while also mentoring and advising the Sales Manager at our Holiday Inn Express in Elk Grove.
Key Responsibilities
Strategic Leadership Aligned With WS Pillars guide our expectations, leadership approach, and company culture across all WS properties.
Outrageous Hospitality: Represent WS and hotels with professionalism, service excellence, and a guest‑centric mindset.
Build and nurture strong relationships with key clients, brokers, relocation partners, corporations, and community organizations.
Partner with Operations and Culinary teams to ensure seamless execution of meetings, banquets, and special events from contracting through post‑event follow‑up.
Attract & Retain the Right People: Promote a collaborative, respectful sales culture built on integrity, creativity, and empowerment.
Assist in building strong event execution teams through training, accountability, and performance development.
Mentor, coach, and support the Sales Manager and Events/Banquets support teams across both properties.
Model leadership behaviors consistent with WS values and assist in fostering a strong team environment.
Make Everything Sparkle: Partner with Operations to ensure all meeting rooms, banquet spaces, and event venues reflect WS cleanliness and presentation standards.
Ensure all client tour spaces are consistently event‑ready and aligned with brand expectations.
Support property readiness initiatives related to sales, marketing, group programs, and guest experience.
Mind the Middle of the Page (Financial Leadership): Contribute to overall revenue planning, forecasting, and market analysis across transient, group, and banquet revenue streams.
Lead pricing strategy, yield management, and space optimization for meetings, banquets, and catering.
Oversee monthly group and banquet pace reporting, forecasting accuracy, and performance reviews with GMs and Revenue teams.
Maintain a disciplined, data‑driven approach to evaluating comp‑set performance, demand trends, and total revenue contribution.
Support budgeting, labor forecasting, and profitability analysis for banquet and event operations.
Customer‑Focused, Consultative Selling: Lead all sales efforts with a discovery‑based approach that identifies client needs and aligns solutions with hotel capabilities.
Drive new business across core segments including corporate, SMERF, healthcare, construction, government, training groups, sports teams, weddings, and social events.
Personally manage and close strategic group and event accounts, ensuring strong ADR, F&B contribution, and long‑term booking value.
Develop and execute targeted outreach strategies for local event, meeting, and community‑driven business.
Protect Our Assets: Ensure adherence to brand and company standards for group, banquet, and catering contracts, rate integrity, and legal compliance.
Review, negotiate, and approve group and event agreements to ensure risk mitigation, profitability, and alignment with WS standards.
Protect the property’s financial, physical, and reputational assets through accurate contracting, communication, and execution.
Support sustainable practices aligned with the "Planet" pillar, including waste reduction, responsible sourcing, and efficient use of banquet resources.
Education & Experience: High School Diploma or equivalent required; Four‑year degree or a combination of hotel experience and relevant training considered; Two years or more of hotel group sales experience required; Familiarity with Marriott, Hilton, or IHG sales platforms; Experience with STS and CRM systems highly desirable; Demonstrated success in proactive business development and revenue generation; Exceptional communication, negotiation, and relationship‑building skills; Ability to work a flexible schedule based on business needs.
The statements listed are intended to represent the key duties and level of work being performed. They are not intended to be all responsibilities or qualifications of the job. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel.
We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, or other protected class. Those who are ineligible to work in the United States will not be considered.
Job Details Seniority level: Director
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Hospitality
Location: Sacramento, CA
Salary: $120,000.00 - $250,000.00
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Key Responsibilities
Strategic Leadership Aligned With WS Pillars guide our expectations, leadership approach, and company culture across all WS properties.
Outrageous Hospitality: Represent WS and hotels with professionalism, service excellence, and a guest‑centric mindset.
Build and nurture strong relationships with key clients, brokers, relocation partners, corporations, and community organizations.
Partner with Operations and Culinary teams to ensure seamless execution of meetings, banquets, and special events from contracting through post‑event follow‑up.
Attract & Retain the Right People: Promote a collaborative, respectful sales culture built on integrity, creativity, and empowerment.
Assist in building strong event execution teams through training, accountability, and performance development.
Mentor, coach, and support the Sales Manager and Events/Banquets support teams across both properties.
Model leadership behaviors consistent with WS values and assist in fostering a strong team environment.
Make Everything Sparkle: Partner with Operations to ensure all meeting rooms, banquet spaces, and event venues reflect WS cleanliness and presentation standards.
Ensure all client tour spaces are consistently event‑ready and aligned with brand expectations.
Support property readiness initiatives related to sales, marketing, group programs, and guest experience.
Mind the Middle of the Page (Financial Leadership): Contribute to overall revenue planning, forecasting, and market analysis across transient, group, and banquet revenue streams.
Lead pricing strategy, yield management, and space optimization for meetings, banquets, and catering.
Oversee monthly group and banquet pace reporting, forecasting accuracy, and performance reviews with GMs and Revenue teams.
Maintain a disciplined, data‑driven approach to evaluating comp‑set performance, demand trends, and total revenue contribution.
Support budgeting, labor forecasting, and profitability analysis for banquet and event operations.
Customer‑Focused, Consultative Selling: Lead all sales efforts with a discovery‑based approach that identifies client needs and aligns solutions with hotel capabilities.
Drive new business across core segments including corporate, SMERF, healthcare, construction, government, training groups, sports teams, weddings, and social events.
Personally manage and close strategic group and event accounts, ensuring strong ADR, F&B contribution, and long‑term booking value.
Develop and execute targeted outreach strategies for local event, meeting, and community‑driven business.
Protect Our Assets: Ensure adherence to brand and company standards for group, banquet, and catering contracts, rate integrity, and legal compliance.
Review, negotiate, and approve group and event agreements to ensure risk mitigation, profitability, and alignment with WS standards.
Protect the property’s financial, physical, and reputational assets through accurate contracting, communication, and execution.
Support sustainable practices aligned with the "Planet" pillar, including waste reduction, responsible sourcing, and efficient use of banquet resources.
Education & Experience: High School Diploma or equivalent required; Four‑year degree or a combination of hotel experience and relevant training considered; Two years or more of hotel group sales experience required; Familiarity with Marriott, Hilton, or IHG sales platforms; Experience with STS and CRM systems highly desirable; Demonstrated success in proactive business development and revenue generation; Exceptional communication, negotiation, and relationship‑building skills; Ability to work a flexible schedule based on business needs.
The statements listed are intended to represent the key duties and level of work being performed. They are not intended to be all responsibilities or qualifications of the job. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel.
We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, or other protected class. Those who are ineligible to work in the United States will not be considered.
Job Details Seniority level: Director
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Hospitality
Location: Sacramento, CA
Salary: $120,000.00 - $250,000.00
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