SiteOne Landscape Supply
Regional Sales Director (Mid-Atlantic)
SiteOne Landscape Supply, Raleigh, North Carolina, United States, 27601
Company Overview
SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces—from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one‑stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies.
Position Overview The Regional Sales Director is responsible for leading and executing the sales strategy and ensuring achievement of sales goals across a defined region. This role supports the Regional Vice President as a critical business partner and extension of the Sales Effectiveness organization to drive revenue growth, build and coach high‑performing sales teams, drive adoption of the CRM, ensure effective forecasting and pipeline management, and work cross‑functionally to align sales efforts with marketing, operations, finance and other teams.
What You’ll Do
Drive revenue growth, build and coach high‑performing sales teams, drive adoption of the CRM, ensure effective forecasting and pipeline management, and work cross‑functionally to align sales efforts with marketing, operations, finance and other teams.
Drive the achievement of all key sales performance metrics, including Regional Revenue and Gross Margin targets, and new business development goals, while ensuring high customer retention and satisfaction.
Collaborate with Area Managers and Division Finance team to lead effective sales planning (including territory alignment and budgeting), and execution of sales strategies and tactics across the region.
Assess and help implement overall go‑to‑market strategy, sales improvement needs, and training strategies (in partnership with a newly created role of aligned field sales trainer), and ensure all sales managers and associates are receiving effective, thorough on‑going professional development.
Lead through influence a team of sales leaders and sales representatives across the assigned region, in partnership with Area Managers.
Conduct regular performance reviews, territory assessments, and market opportunity evaluations.
Coach and develop Area Sales Leaders and sales reps to improve skillsets and close rates.
Lead recruiting and hiring efforts for sales positions across the region, at both the manager and sales rep level.
Ensure consistent execution of sales process and sales best practices including CRM usage (Salesforce).
Own regional sales forecasting and pipeline health and ensure accountability to targets.
Analyze sales KPIs, margin trends, and competitive activity to identify risks and opportunities and develop programs to address those risks and opportunities.
Partner with marketing to drive lead generation, campaigns, and promotions tailored to regional goals.
Collaborate with operations, ABMs on inventory planning, product availability, and pricing strategy.
Review and manage price overrides and discounting to ensure profitable growth.
Champion a culture of performance, learning, and customer success.
Travel Expectations
Up to 75% or more travel during the first six months
Up to 50% travel thereafter
Skills We Are Seeking
8+ years of successful sales management experience in a business‑to‑business sales environment required. Ideally, has been a successful seller and a successful sales leader, and understands deeply the keys to successful sales with a demonstrated ability to recruit talent and great build teams.
Green industry (landscaping) experience or experience in wholesale contractor sales preferred. Understanding of our lines of business (agronomics, irrigation, hardscapes, and nursery), including market trends and competition, a plus.
Experience implementing, managing and executing within a CRM system is a plus.
Excellent communication skills are a must, not only in delivery but content on a regular basis to all levels of the region.
Must have a customer first mindset, ensuring our branches and sales teams realize that quick, effective problem solving for customers is key to winning.
Must have proven leadership skills with the ability to influence, motivate, and coach teams to win by helping them identify creative, customer‑centric solutions.
Good understanding of finance and solid business acumen.
Ability to review, decipher and create an action plan when reviewing data within Excel.
Must display a strong sense of appreciation for collaboration, with experience working closely with cross‑functional teams to work closely build trust and influence outcomes.
Bachelor’s degree in Business, Sales, or Marketing or equivalent combination of experience and training in Business or Sales Management.
Compensation & Benefits
Competitive Compensation
Medical, Dental and Vision plans
Paid Time Off, Paid Holidays
401(k) with company match
Tuition Reimbursement
Lucrative Associate Referral Program
Opportunity for Advancement
Paid Training and Business Certifications Available
Free Counseling Services/Employee Assistance Program
Life Insurance and Short‑ and Long‑Term Disability Insurance
Product Discounts
Equal Employment Opportunity Statement SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne—including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination—will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability or any other factor protected by applicable law.
Work Authorization This position requires candidates be authorized to work in the U.S. We are unable to provide sponsorship.
Salary Statement Starting pay will depend on factors such as location and experience, and will always meet or exceed applicable state and local minimum wage laws.
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Position Overview The Regional Sales Director is responsible for leading and executing the sales strategy and ensuring achievement of sales goals across a defined region. This role supports the Regional Vice President as a critical business partner and extension of the Sales Effectiveness organization to drive revenue growth, build and coach high‑performing sales teams, drive adoption of the CRM, ensure effective forecasting and pipeline management, and work cross‑functionally to align sales efforts with marketing, operations, finance and other teams.
What You’ll Do
Drive revenue growth, build and coach high‑performing sales teams, drive adoption of the CRM, ensure effective forecasting and pipeline management, and work cross‑functionally to align sales efforts with marketing, operations, finance and other teams.
Drive the achievement of all key sales performance metrics, including Regional Revenue and Gross Margin targets, and new business development goals, while ensuring high customer retention and satisfaction.
Collaborate with Area Managers and Division Finance team to lead effective sales planning (including territory alignment and budgeting), and execution of sales strategies and tactics across the region.
Assess and help implement overall go‑to‑market strategy, sales improvement needs, and training strategies (in partnership with a newly created role of aligned field sales trainer), and ensure all sales managers and associates are receiving effective, thorough on‑going professional development.
Lead through influence a team of sales leaders and sales representatives across the assigned region, in partnership with Area Managers.
Conduct regular performance reviews, territory assessments, and market opportunity evaluations.
Coach and develop Area Sales Leaders and sales reps to improve skillsets and close rates.
Lead recruiting and hiring efforts for sales positions across the region, at both the manager and sales rep level.
Ensure consistent execution of sales process and sales best practices including CRM usage (Salesforce).
Own regional sales forecasting and pipeline health and ensure accountability to targets.
Analyze sales KPIs, margin trends, and competitive activity to identify risks and opportunities and develop programs to address those risks and opportunities.
Partner with marketing to drive lead generation, campaigns, and promotions tailored to regional goals.
Collaborate with operations, ABMs on inventory planning, product availability, and pricing strategy.
Review and manage price overrides and discounting to ensure profitable growth.
Champion a culture of performance, learning, and customer success.
Travel Expectations
Up to 75% or more travel during the first six months
Up to 50% travel thereafter
Skills We Are Seeking
8+ years of successful sales management experience in a business‑to‑business sales environment required. Ideally, has been a successful seller and a successful sales leader, and understands deeply the keys to successful sales with a demonstrated ability to recruit talent and great build teams.
Green industry (landscaping) experience or experience in wholesale contractor sales preferred. Understanding of our lines of business (agronomics, irrigation, hardscapes, and nursery), including market trends and competition, a plus.
Experience implementing, managing and executing within a CRM system is a plus.
Excellent communication skills are a must, not only in delivery but content on a regular basis to all levels of the region.
Must have a customer first mindset, ensuring our branches and sales teams realize that quick, effective problem solving for customers is key to winning.
Must have proven leadership skills with the ability to influence, motivate, and coach teams to win by helping them identify creative, customer‑centric solutions.
Good understanding of finance and solid business acumen.
Ability to review, decipher and create an action plan when reviewing data within Excel.
Must display a strong sense of appreciation for collaboration, with experience working closely with cross‑functional teams to work closely build trust and influence outcomes.
Bachelor’s degree in Business, Sales, or Marketing or equivalent combination of experience and training in Business or Sales Management.
Compensation & Benefits
Competitive Compensation
Medical, Dental and Vision plans
Paid Time Off, Paid Holidays
401(k) with company match
Tuition Reimbursement
Lucrative Associate Referral Program
Opportunity for Advancement
Paid Training and Business Certifications Available
Free Counseling Services/Employee Assistance Program
Life Insurance and Short‑ and Long‑Term Disability Insurance
Product Discounts
Equal Employment Opportunity Statement SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne—including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination—will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability or any other factor protected by applicable law.
Work Authorization This position requires candidates be authorized to work in the U.S. We are unable to provide sponsorship.
Salary Statement Starting pay will depend on factors such as location and experience, and will always meet or exceed applicable state and local minimum wage laws.
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