Fluent, Inc
Sales Director, Programmatic & Data Solutions
This range is provided by Fluent, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base Pay Range $140,000.00/yr - $160,000.00/yr
Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first‑party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and publishers to activate high‑quality audiences across programmatic, social, CTV, and beyond.
Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns—particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we’re seeking experienced, consultative sellers who can help accelerate adoption across all verticals.
The Opportunity
We are seeking a Sales Director to lead the growth of our programmatic and data business by developing new partnerships with agencies, brands, and publishers. This is a senior‑level role for an entrepreneurial individual who excels in consultative selling, strategic account development, and complex solution design. The ideal candidate is a proactive, driven professional with a deep understanding of the programmatic ecosystem and a track record of full‑cycle success—from prospecting and pitching to closing and long‑term client development.
This role requires a strong combination of sales acumen, strategic thinking, and relationship‑building skills. Candidates should be comfortable positioning themselves as a long‑term partner in client planning—not simply an order‑taker reacting to briefs.
What You'll Do
Drive new business development through proactive outreach to agencies, advertisers, and publishers
Use a consultative sales approach to identify client needs, define custom solutions, and demonstrate the value of Fluent's first‑party data
Manage complex sales cycles with multiple stakeholders, from prospecting to close
Position Fluent as a strategic partner within client organizations, ensuring inclusion in early‑stage planning conversations
Expand adoption across key verticals, including Health & Pharma, CPG, Financial Services, Home & Family, and Retail
Collaborate with internal product, operations, and marketing teams to shape proposals and activation strategies
Create compelling presentations, proposals, and client‑facing collateral
Maintain accurate forecasting, pipeline tracking, and reporting using internal systems
Requirements
3‑5+ years of enterprise sales experience at a DSP, SSP, data vendor, or relevant ad tech company
Proven ability to generate and close new business while growing existing accounts
Demonstrated success using a consultative approach to uncover client needs and develop tailored solutions Deep understanding of the programmatic landscape, including audience targeting, data onboarding, modeling, DSP workflows, and CTV
Strong existing relationships within media agencies and brand organizations
Excellent communication and presentation skills, with the ability to influence senior‑level stakeholders
Highly organized and self‑motivated, with strong time management and multitasking abilities
Bachelor's degree in Marketing, Business, or a related field preferred
Preferred Experience (Not Required But a Plus)
Experience selling into regulated categories such as Healthcare or Financial Services
Familiarity with data platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
Exposure to data marketplace workflows and custom segment creation
What Sets Fluent Apart
Industry‑leading scale: 150M+ opted‑in U.S. consumer profiles
Fully declared, zero‑party data collected directly from consumers
Proven success across performance‑driven verticals
Commitment to privacy‑first data practices and full regulatory compliance
Dynamic, fast‑paced, and collaborative culture with opportunities to shape product and strategy
About Us
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top‑tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first‑party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit: https://www.fluentco.com/
Benefits
Competitive compensation
Ample career and professional growth opportunities
New Headquarters with an open floor plan to drive collaboration
Health, dental, and vision insurance
Pre‑tax savings plans and transit/parking programs
401(k) with competitive employer match
Volunteer and philanthropic activities throughout the year
Educational and social eventsThe amazing opportunity to work for a high‑flying performance marketing company!
Salary Range: $140,000 to $160,000 base, + competitive commission plan. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g., text, other domains etc.) should be ignored.
Fluent participates in the E‑Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I‑9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by the Office of Special Counsel for Immigration‑Related Unfair Employment Practices (OSC). The OSC enforces the anti‑discrimination provision ( 274B ) of the Immigration and Nationality Act (INA), 8 U.S.C. 1324b.
Seniority Level Director
Employment Type Full‑time
Job Function Online Audio and Video Media
#J-18808-Ljbffr
Base Pay Range $140,000.00/yr - $160,000.00/yr
Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first‑party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and publishers to activate high‑quality audiences across programmatic, social, CTV, and beyond.
Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns—particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we’re seeking experienced, consultative sellers who can help accelerate adoption across all verticals.
The Opportunity
We are seeking a Sales Director to lead the growth of our programmatic and data business by developing new partnerships with agencies, brands, and publishers. This is a senior‑level role for an entrepreneurial individual who excels in consultative selling, strategic account development, and complex solution design. The ideal candidate is a proactive, driven professional with a deep understanding of the programmatic ecosystem and a track record of full‑cycle success—from prospecting and pitching to closing and long‑term client development.
This role requires a strong combination of sales acumen, strategic thinking, and relationship‑building skills. Candidates should be comfortable positioning themselves as a long‑term partner in client planning—not simply an order‑taker reacting to briefs.
What You'll Do
Drive new business development through proactive outreach to agencies, advertisers, and publishers
Use a consultative sales approach to identify client needs, define custom solutions, and demonstrate the value of Fluent's first‑party data
Manage complex sales cycles with multiple stakeholders, from prospecting to close
Position Fluent as a strategic partner within client organizations, ensuring inclusion in early‑stage planning conversations
Expand adoption across key verticals, including Health & Pharma, CPG, Financial Services, Home & Family, and Retail
Collaborate with internal product, operations, and marketing teams to shape proposals and activation strategies
Create compelling presentations, proposals, and client‑facing collateral
Maintain accurate forecasting, pipeline tracking, and reporting using internal systems
Requirements
3‑5+ years of enterprise sales experience at a DSP, SSP, data vendor, or relevant ad tech company
Proven ability to generate and close new business while growing existing accounts
Demonstrated success using a consultative approach to uncover client needs and develop tailored solutions Deep understanding of the programmatic landscape, including audience targeting, data onboarding, modeling, DSP workflows, and CTV
Strong existing relationships within media agencies and brand organizations
Excellent communication and presentation skills, with the ability to influence senior‑level stakeholders
Highly organized and self‑motivated, with strong time management and multitasking abilities
Bachelor's degree in Marketing, Business, or a related field preferred
Preferred Experience (Not Required But a Plus)
Experience selling into regulated categories such as Healthcare or Financial Services
Familiarity with data platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
Exposure to data marketplace workflows and custom segment creation
What Sets Fluent Apart
Industry‑leading scale: 150M+ opted‑in U.S. consumer profiles
Fully declared, zero‑party data collected directly from consumers
Proven success across performance‑driven verticals
Commitment to privacy‑first data practices and full regulatory compliance
Dynamic, fast‑paced, and collaborative culture with opportunities to shape product and strategy
About Us
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top‑tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first‑party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit: https://www.fluentco.com/
Benefits
Competitive compensation
Ample career and professional growth opportunities
New Headquarters with an open floor plan to drive collaboration
Health, dental, and vision insurance
Pre‑tax savings plans and transit/parking programs
401(k) with competitive employer match
Volunteer and philanthropic activities throughout the year
Educational and social eventsThe amazing opportunity to work for a high‑flying performance marketing company!
Salary Range: $140,000 to $160,000 base, + competitive commission plan. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g., text, other domains etc.) should be ignored.
Fluent participates in the E‑Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I‑9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by the Office of Special Counsel for Immigration‑Related Unfair Employment Practices (OSC). The OSC enforces the anti‑discrimination provision ( 274B ) of the Immigration and Nationality Act (INA), 8 U.S.C. 1324b.
Seniority Level Director
Employment Type Full‑time
Job Function Online Audio and Video Media
#J-18808-Ljbffr