Fieldpiece Instruments
Sr. Product Marketing Manager (Upstream) - Hybrid
Fieldpiece Instruments, Orange, California, United States, 92613
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Sr. Product Marketing Manager (Upstream) - Hybrid
role at
Fieldpiece Instruments
Fieldpiece Instruments is a thriving team of innovators committed to pushing boundaries and celebrating curiosity. We’ve been providing HVACR professionals with rugged, feature‑rich tools since 1990 and lead the industry in the way we think, work, collaborate, and remain laser‑focused on creating products that empower our customers today and tomorrow.
We’re hiring a Senior Product Marketing Manager for our upstream marketing team to shape the next generation of Fieldpiece hardware, firmware, and software products. In this role, you sit at the intersection of product strategy, market insight, and product definition—owning the discovery work that turns real field problems into clear, actionable product direction.
In this upstream role, you’ll lead customer‑insight‑driven product definition for our connected tools and platforms, ensuring we deliver solutions technicians love and businesses rely on. This role is ideal for someone who thrives on transforming complex technology into clear, compelling customer value. You’ll spend up to 20% of your time with technicians and distributors, uncovering real customer needs, and bridging strategic thinking with commercialization.
What You’ll Do Shape the Future of our Products
Define and drive category and portfolio strategy across hardware, firmware, and connected software.
Stay deeply connected to the field—spending up to 20% of your time with technicians and distributors—to uncover insights that drive meaningful innovation.
Translate customer insights into clear, actionable product strategies.
Partner with product, engineering, and finance to turn ideas into market‑ready solutions.
Lead Go‑to‑Market Strategy and Launch Execution
Own the go‑to‑market (GTM) strategy from concept to commercialization.
Develop product positioning, messaging, and launch plans that resonate with every audience—from technicians to distributors—nationally and internationally.
Partner with downstream marketing and sales to create compelling product stories, sales enablement tools, and training programs.
Measure launch performance, adoption, and revenue impact—and use those learnings to guide future strategies.
Drive Business Impact
Build financial models, pricing strategies, and adoption forecasts to guide executive investment decisions.
Identify market opportunities and competitive trends that shape Fieldpiece’s long‑term growth.
Qualifications
Bachelor’s degree in engineering, marketing, or a related field (MBA preferred).
10+ years of experience in product marketing or upstream product management in a product‑driven industry.
Proven success bringing technical products to market—from concept to launch to sustained growth.
Hands‑on experience applying frameworks like Jobs‑to‑Be‑Done, ethnographic research, or VOC to uncover customer needs.
Strong business acumen with the ability to connect market insights, financial modeling, and strategy.
Exceptional storytelling and communication skills—you turn technical detail into compelling business narratives.
Deep curiosity about emerging technologies and ecosystems.
Collaborative mindset and the ability to align cross‑functional teams toward a shared vision.
Ability to travel up to 20%.
Benefits
Matching 401(k) up to 4% with immediate vesting.
Excellent medical benefits including an HSA option with monthly contributions.
Supplemental term life, employee assistance programs, disability, and more.
Hire‑to‑retire philosophy that includes personal career development plans.
Onsite music program with lessons from guitar, piano and voice coaches.
And more!
Values
We are a TRIBE.
Our collective growth starts with individual growth.
We are fully engaged and empowered, collaborating to achieve our common mission.
Our people are central in making Fieldpiece the best place we will work, ever.
We do the UPFRONT HOMEWORK.
We address obstacles head‑on with creativity, grit and tenacity, while having fun along the way.
We deliver the RIGHT STUFF.
We are LEAN—never stop searching for a better way.
We leave our EGO at the door—value humility and feedback.
We earn TRUST through credibility, reliability, and genuine interest in others.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Product Management
Industries: Appliances, Electrical, and Electronics Manufacturing; Wholesale Appliances, Electrical, and Electronics; HVAC and Refrigeration Equipment Manufacturing
Salary The California base annual salary range for this role is currently $160,000–180,000 plus bonus. Pay scales are determined by role, level, location, and alignment with market data. Individual pay is determined through interviews and an assessment of several factors unique to each candidate, including but not limited to job‑related skills, relevant education and experience, certifications, and pay relative to other team members. We can share more information about our bonus program and benefits during the hiring process.
EOE AA M/F/Veteran/Disability
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Sr. Product Marketing Manager (Upstream) - Hybrid
role at
Fieldpiece Instruments
Fieldpiece Instruments is a thriving team of innovators committed to pushing boundaries and celebrating curiosity. We’ve been providing HVACR professionals with rugged, feature‑rich tools since 1990 and lead the industry in the way we think, work, collaborate, and remain laser‑focused on creating products that empower our customers today and tomorrow.
We’re hiring a Senior Product Marketing Manager for our upstream marketing team to shape the next generation of Fieldpiece hardware, firmware, and software products. In this role, you sit at the intersection of product strategy, market insight, and product definition—owning the discovery work that turns real field problems into clear, actionable product direction.
In this upstream role, you’ll lead customer‑insight‑driven product definition for our connected tools and platforms, ensuring we deliver solutions technicians love and businesses rely on. This role is ideal for someone who thrives on transforming complex technology into clear, compelling customer value. You’ll spend up to 20% of your time with technicians and distributors, uncovering real customer needs, and bridging strategic thinking with commercialization.
What You’ll Do Shape the Future of our Products
Define and drive category and portfolio strategy across hardware, firmware, and connected software.
Stay deeply connected to the field—spending up to 20% of your time with technicians and distributors—to uncover insights that drive meaningful innovation.
Translate customer insights into clear, actionable product strategies.
Partner with product, engineering, and finance to turn ideas into market‑ready solutions.
Lead Go‑to‑Market Strategy and Launch Execution
Own the go‑to‑market (GTM) strategy from concept to commercialization.
Develop product positioning, messaging, and launch plans that resonate with every audience—from technicians to distributors—nationally and internationally.
Partner with downstream marketing and sales to create compelling product stories, sales enablement tools, and training programs.
Measure launch performance, adoption, and revenue impact—and use those learnings to guide future strategies.
Drive Business Impact
Build financial models, pricing strategies, and adoption forecasts to guide executive investment decisions.
Identify market opportunities and competitive trends that shape Fieldpiece’s long‑term growth.
Qualifications
Bachelor’s degree in engineering, marketing, or a related field (MBA preferred).
10+ years of experience in product marketing or upstream product management in a product‑driven industry.
Proven success bringing technical products to market—from concept to launch to sustained growth.
Hands‑on experience applying frameworks like Jobs‑to‑Be‑Done, ethnographic research, or VOC to uncover customer needs.
Strong business acumen with the ability to connect market insights, financial modeling, and strategy.
Exceptional storytelling and communication skills—you turn technical detail into compelling business narratives.
Deep curiosity about emerging technologies and ecosystems.
Collaborative mindset and the ability to align cross‑functional teams toward a shared vision.
Ability to travel up to 20%.
Benefits
Matching 401(k) up to 4% with immediate vesting.
Excellent medical benefits including an HSA option with monthly contributions.
Supplemental term life, employee assistance programs, disability, and more.
Hire‑to‑retire philosophy that includes personal career development plans.
Onsite music program with lessons from guitar, piano and voice coaches.
And more!
Values
We are a TRIBE.
Our collective growth starts with individual growth.
We are fully engaged and empowered, collaborating to achieve our common mission.
Our people are central in making Fieldpiece the best place we will work, ever.
We do the UPFRONT HOMEWORK.
We address obstacles head‑on with creativity, grit and tenacity, while having fun along the way.
We deliver the RIGHT STUFF.
We are LEAN—never stop searching for a better way.
We leave our EGO at the door—value humility and feedback.
We earn TRUST through credibility, reliability, and genuine interest in others.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Product Management
Industries: Appliances, Electrical, and Electronics Manufacturing; Wholesale Appliances, Electrical, and Electronics; HVAC and Refrigeration Equipment Manufacturing
Salary The California base annual salary range for this role is currently $160,000–180,000 plus bonus. Pay scales are determined by role, level, location, and alignment with market data. Individual pay is determined through interviews and an assessment of several factors unique to each candidate, including but not limited to job‑related skills, relevant education and experience, certifications, and pay relative to other team members. We can share more information about our bonus program and benefits during the hiring process.
EOE AA M/F/Veteran/Disability
#J-18808-Ljbffr