Generac
Director of Strategic Pricing and Value Realization
Generac, Pewaukee, Wisconsin, United States
Director of Strategic Pricing and Value Realization
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Direct message the job poster from Generac
We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Director, Strategic Pricing and Value Realization leads the design, implementation, and optimization of pricing strategies across the organization to ensure long-term market expansion and enable profitable growth. This role elevates pricing from a functional capability to a strategic growth lever, ensuring that Generac maximizes revenue, profitability, and customer loyalty across all channel S.
Major Responsibilities
Defines and executes Generac’s pricing and value realization strategy, ensuring alignment with corporate objectives, market positioning, and customer value creat
Serves as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunit
Anticipates and adapts to macroeconomic, competitive, and regulatory shifts that impact pricing strateg
Drives enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional framewo
Establishes and manages governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential busines
Leads strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-o
Oversees advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strat
Guides the use of AI/ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisi
Partners with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execut
Collaborates with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimizat
Ensures executive-level visibility into pricing outcomes through high-impact presentations and financial report
Builds and leads a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountabil
Develops scalable processes, systems, and tools to institutionalize pricing excelle
Mentors senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue managem
Education
Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree prefer
Certification / Licenses
Experience 10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology ind
Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L in
Influence / Knowledge / Skills / Abilities
Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail e
Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics p
Proven ability to influence executive leaders and drive organizational alignment around pricing st
Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decisio
Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and
Preferred Job Requirements
Education MBA or Advanced degree in economics, finance, data science, or rela
Experience 15 or more years of progressive pricing experience in CPG, industrial, manufacturing or technology
Experience deploying AI/ML pricing models; familiarity with Python, Pandas, Scikit-learn, and ensembl
Knowledge of SaaS and subscription pricin
Familiarity with Lean/Six Sigma m
Active membership in Professional Pricing Society or relevant external profes
Proven track record as a change agent with a challenger mindset, capable of influencing enterprise strategy and driving tr
Seniority Level Director
Employment Type Full-time
Job Function Finance and Strategy/Planning
Industries Electric Power Generation, Appliances, Electrical, and Electronics Manufacturing, and Industrial Machinery Manufacturing
#J-18808-Ljbffr
Direct message the job poster from Generac
We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Director, Strategic Pricing and Value Realization leads the design, implementation, and optimization of pricing strategies across the organization to ensure long-term market expansion and enable profitable growth. This role elevates pricing from a functional capability to a strategic growth lever, ensuring that Generac maximizes revenue, profitability, and customer loyalty across all channel S.
Major Responsibilities
Defines and executes Generac’s pricing and value realization strategy, ensuring alignment with corporate objectives, market positioning, and customer value creat
Serves as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunit
Anticipates and adapts to macroeconomic, competitive, and regulatory shifts that impact pricing strateg
Drives enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional framewo
Establishes and manages governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential busines
Leads strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-o
Oversees advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strat
Guides the use of AI/ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisi
Partners with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execut
Collaborates with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimizat
Ensures executive-level visibility into pricing outcomes through high-impact presentations and financial report
Builds and leads a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountabil
Develops scalable processes, systems, and tools to institutionalize pricing excelle
Mentors senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue managem
Education
Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree prefer
Certification / Licenses
Experience 10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology ind
Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L in
Influence / Knowledge / Skills / Abilities
Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail e
Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics p
Proven ability to influence executive leaders and drive organizational alignment around pricing st
Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decisio
Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and
Preferred Job Requirements
Education MBA or Advanced degree in economics, finance, data science, or rela
Experience 15 or more years of progressive pricing experience in CPG, industrial, manufacturing or technology
Experience deploying AI/ML pricing models; familiarity with Python, Pandas, Scikit-learn, and ensembl
Knowledge of SaaS and subscription pricin
Familiarity with Lean/Six Sigma m
Active membership in Professional Pricing Society or relevant external profes
Proven track record as a change agent with a challenger mindset, capable of influencing enterprise strategy and driving tr
Seniority Level Director
Employment Type Full-time
Job Function Finance and Strategy/Planning
Industries Electric Power Generation, Appliances, Electrical, and Electronics Manufacturing, and Industrial Machinery Manufacturing
#J-18808-Ljbffr