Monks
Director, Digital Strategy (Remote)
Monks is seeking a Director, Digital Strategy to support large B2B client engagements, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. This role is ideal for someone who thrives in building strategic partnerships with growth-oriented B2B clients and enjoys translating business objectives into integrated media plans across paid search, social, display, video, and emerging performance channels.
About The Role As the account lead for our largest B2B clients, you’ll own strategy, execution oversight, and cross‑functional coordination across marketing and sales stakeholders. Your focus will be on delivering high‑performing programs that connect brand and demand, integrating ABM, intent data, and CRM‑based measurement to drive business value. You’ll guide client growth while mentoring junior team members and elevating how we deliver strategic media services to complex B2B organizations.
Key Responsibilities
Lead day‑to‑day strategy and client communications for 2–3 enterprise and mid‑market B2B accounts with $500K+/month in media spend
Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
Guide media forecasting, annual planning, and performance reporting with a focus on funnel‑stage attribution and lead quality
Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back‑end data sources such as Salesforce and HubSpot
Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motion
About You The Essentials
7+ years of digital marketing experience with a strong focus on B2B performance strategy
Proven success leading paid media programs for enterprise or mid‑market B2B clients
Deep understanding of full‑funnel marketing and account‑based strategies across digital channels
Experience translating CRM data and sales metrics into actionable media insights
Skilled in media forecasting, budget allocation, and measurement frameworks (including multi‑touch attribution, MMM, and incrementality testing)
Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
Collaborative leader who enjoys fostering cross‑functional team success
Strategic thinker with a performance mindset—you balance long‑term growth strategy with day‑to‑day optimization
Known for driving clarity, creativity, and innovation in complex B2B environments
Bachelor's degree or equivalent work experience
Please note: Even if you do not meet all of the above criteria, we encourage you to apply.
Benefits
Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company‑wide holidays
401k with company contribution
Paid parental leave
Work‑life balance with an emphasis on personal well‑being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Salary Range $118,000—$139,000 USD
Return to Office Policy This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then‑current RTO policy, which is subject to change from time to time.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Equal‑Opportunity Employer Monks is an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
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About The Role As the account lead for our largest B2B clients, you’ll own strategy, execution oversight, and cross‑functional coordination across marketing and sales stakeholders. Your focus will be on delivering high‑performing programs that connect brand and demand, integrating ABM, intent data, and CRM‑based measurement to drive business value. You’ll guide client growth while mentoring junior team members and elevating how we deliver strategic media services to complex B2B organizations.
Key Responsibilities
Lead day‑to‑day strategy and client communications for 2–3 enterprise and mid‑market B2B accounts with $500K+/month in media spend
Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
Guide media forecasting, annual planning, and performance reporting with a focus on funnel‑stage attribution and lead quality
Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back‑end data sources such as Salesforce and HubSpot
Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motion
About You The Essentials
7+ years of digital marketing experience with a strong focus on B2B performance strategy
Proven success leading paid media programs for enterprise or mid‑market B2B clients
Deep understanding of full‑funnel marketing and account‑based strategies across digital channels
Experience translating CRM data and sales metrics into actionable media insights
Skilled in media forecasting, budget allocation, and measurement frameworks (including multi‑touch attribution, MMM, and incrementality testing)
Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
Collaborative leader who enjoys fostering cross‑functional team success
Strategic thinker with a performance mindset—you balance long‑term growth strategy with day‑to‑day optimization
Known for driving clarity, creativity, and innovation in complex B2B environments
Bachelor's degree or equivalent work experience
Please note: Even if you do not meet all of the above criteria, we encourage you to apply.
Benefits
Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company‑wide holidays
401k with company contribution
Paid parental leave
Work‑life balance with an emphasis on personal well‑being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Salary Range $118,000—$139,000 USD
Return to Office Policy This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then‑current RTO policy, which is subject to change from time to time.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Equal‑Opportunity Employer Monks is an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
#J-18808-Ljbffr