TikTok
Senior Product Manager CRM - Client Strategy Pillar
TikTok, San Jose, California, United States, 95199
Overview
Since launching globally in 2016, advertising in short‑form video has evolved immensely and so has TikTok's monetization platform. As TikTok's revenue has grown exponentially, go‑to‑market teams have adapted faster than systems can be built and are now challenged with unlocking strategic insights to continue to grow the business. To solve this, TikTok has built an in‑house CRM that spans the entire sales journey from lead‑to‑opportunity, opportunity‑to‑revenue, and customer success that allows us to deeply understand the goals of our advertiser and agencies while empowering our sales teams to become trusted advisors for clients. As the Product Manager on the Ads CRM team, you will spearhead solutions in conjunction with global sales teams, strategy, and operations to build the next generation of TikTok's in‑house CRM by leveraging generative‑AI capabilities, driving business outcomes and supporting global business needs.
Responsibilities
Responsible for the functional design of data applications and AI insight products on the CRM platform, defining the product roadmap, and writing Product Requirements Documents (PRDs).
Work closely with the internal sales team to gather and analyze sales processes and business requirements.
Manage the entire product development lifecycle, including project planning, progress tracking, and risk management.
Collaborate closely with the development team to ensure on‑time product delivery and adherence to high‑quality standards.
Monitor and analyze product metrics, collaborate with relevant teams to quickly identify issues, continuously iterate on product features, and strive to improve key product indicators.
Qualifications
Bachelor's degree or higher, with a minimum of 3 years of experience in B2B product management.
Experience in the design and delivery of online advertising products, CRM data application products, or Generative AI models/applications is strongly preferred.
Excellent communication and presentation skills, with the ability to effectively communicate with diverse stakeholders and drive decision‑making.
Data‑sensitive, possessing strong logical thinking and data analysis skills, proficient in utilizing data to analyze and improve business performance. Experience with Master Data Management (MDM) is a plus.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Base salary range:
$149,040 – $311,600 annually. Compensation may vary based on qualifications, skills, competencies and location. Base pay is one part of the total package that includes discretionary bonuses, restricted stock units, medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and paid holidays, sick days, and personal time.
EEO Statement:
TikTok is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Responsibilities
Responsible for the functional design of data applications and AI insight products on the CRM platform, defining the product roadmap, and writing Product Requirements Documents (PRDs).
Work closely with the internal sales team to gather and analyze sales processes and business requirements.
Manage the entire product development lifecycle, including project planning, progress tracking, and risk management.
Collaborate closely with the development team to ensure on‑time product delivery and adherence to high‑quality standards.
Monitor and analyze product metrics, collaborate with relevant teams to quickly identify issues, continuously iterate on product features, and strive to improve key product indicators.
Qualifications
Bachelor's degree or higher, with a minimum of 3 years of experience in B2B product management.
Experience in the design and delivery of online advertising products, CRM data application products, or Generative AI models/applications is strongly preferred.
Excellent communication and presentation skills, with the ability to effectively communicate with diverse stakeholders and drive decision‑making.
Data‑sensitive, possessing strong logical thinking and data analysis skills, proficient in utilizing data to analyze and improve business performance. Experience with Master Data Management (MDM) is a plus.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Base salary range:
$149,040 – $311,600 annually. Compensation may vary based on qualifications, skills, competencies and location. Base pay is one part of the total package that includes discretionary bonuses, restricted stock units, medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and paid holidays, sick days, and personal time.
EEO Statement:
TikTok is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr