Mattel, Inc.
Senior Brand Strategy & Activation Lead, Hot Wheels
Mattel, Inc., El Segundo, California, United States, 90245
A leading global toy company based in El Segundo seeks a Sr Manager for Brand Strategy & Activation for Hot Wheels. The candidate will lead the long-term brand strategy and drive brand awareness through cohesive campaigns. With 8+ years in marketing, the role requires extensive experience in brand marketing and franchise management. Responsibilities include planning brand activations and integrated marketing efforts across various channels, aligning with brand objectives, and ensuring consistent messaging across all platforms.
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