Bernard Nickels & Associates
Senior Recruiter specializing in Candidate Generation and HR at BNA
Job Title: Sr. Mgr. of Marketing & Business Development
Type: Perm
Location: Roseland NJ
Salary Range: $100,000 - $150,000 (commensurate with experience/qualifications).
Benefits - medical, dental, vision, life and disability insurance, 401(k), paid time off
This role may also be eligible for year-end bonuses and a merit-based increase.
Purpose of Role:
Detail-oriented Senior Manager of Marketing & Business Development to support our growing corporate and M&A practice groups at the firm, including our National Dental & Veterinary Law Centers.
This individual will play a key role in not just managing the day-to-day marketing initiatives but in being a strategic thinker and driving force behind exciting campaigns that bring in business and support our clients.
The ideal candidate is a self-starter with big ideas, strong organizational skills, excellent communication abilities, and experience in professional services marketing—ideally in a law firm or financial services environment.
Key Responsibilities:
Thought Leadership:
Bring the ideas for prospective client outreach, blogs and initiatives.
Campaign Management:
Plan, execute, and track integrated marketing campaigns to support firm-wide and practice-specific goals.
Content Development:
Coordinate and edit content for client alerts, newsletters, press releases, website updates, and social media.
Digital Marketing:
Manage your practice areas’ digital presence, including website updates, SEO, email marketing, and social media platforms.
Attorney Support:
Collaborate with attorneys to develop individual marketing plans, create bios, and prepare proposals, RFP responses, and presentations.
Brand Management:
Ensure consistency of firm branding, messaging, and client-facing materials across all channels.
Analytics & Reporting:
Track, analyze, and report on campaign performance, website traffic, and engagement metrics to inform future strategy.
Vendor Management:
Coordinate with external designers, PR firms, and other vendors as needed.
Qualifications:
Bachelor’s degree in marketing, Communications, Business, or related field required.
5+ years of marketing experience, required in a law firm.
Strong project management skills with ability to juggle multiple priorities under tight deadlines.
Excellent writing, editing, and proofreading skills.
Proficiency with Microsoft Office Suite and marketing tools such as WordPress, Canva/Adobe Creative Suite, and LinkedIn.
Knowledge of CRM systems (Hubspot) is a plus.
Collaborative, team-oriented mindset with ability to build strong relationships across the firm.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Business Development
Law Practice, Legal Services, and Financial Services
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Type: Perm
Location: Roseland NJ
Salary Range: $100,000 - $150,000 (commensurate with experience/qualifications).
Benefits - medical, dental, vision, life and disability insurance, 401(k), paid time off
This role may also be eligible for year-end bonuses and a merit-based increase.
Purpose of Role:
Detail-oriented Senior Manager of Marketing & Business Development to support our growing corporate and M&A practice groups at the firm, including our National Dental & Veterinary Law Centers.
This individual will play a key role in not just managing the day-to-day marketing initiatives but in being a strategic thinker and driving force behind exciting campaigns that bring in business and support our clients.
The ideal candidate is a self-starter with big ideas, strong organizational skills, excellent communication abilities, and experience in professional services marketing—ideally in a law firm or financial services environment.
Key Responsibilities:
Thought Leadership:
Bring the ideas for prospective client outreach, blogs and initiatives.
Campaign Management:
Plan, execute, and track integrated marketing campaigns to support firm-wide and practice-specific goals.
Content Development:
Coordinate and edit content for client alerts, newsletters, press releases, website updates, and social media.
Digital Marketing:
Manage your practice areas’ digital presence, including website updates, SEO, email marketing, and social media platforms.
Attorney Support:
Collaborate with attorneys to develop individual marketing plans, create bios, and prepare proposals, RFP responses, and presentations.
Brand Management:
Ensure consistency of firm branding, messaging, and client-facing materials across all channels.
Analytics & Reporting:
Track, analyze, and report on campaign performance, website traffic, and engagement metrics to inform future strategy.
Vendor Management:
Coordinate with external designers, PR firms, and other vendors as needed.
Qualifications:
Bachelor’s degree in marketing, Communications, Business, or related field required.
5+ years of marketing experience, required in a law firm.
Strong project management skills with ability to juggle multiple priorities under tight deadlines.
Excellent writing, editing, and proofreading skills.
Proficiency with Microsoft Office Suite and marketing tools such as WordPress, Canva/Adobe Creative Suite, and LinkedIn.
Knowledge of CRM systems (Hubspot) is a plus.
Collaborative, team-oriented mindset with ability to build strong relationships across the firm.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Business Development
Law Practice, Legal Services, and Financial Services
#J-18808-Ljbffr