Alma
Business Development Representative - Start-ups
Alma, San Francisco, California, United States, 94199
About Alma
Alma is a hypergrowth legal-tech startup modernizing immigration for people and businesses around the world. By combining
top-tier immigration attorneys
with
AI-powered automation , we help individuals, founders, and SMBs move through the immigration process with unprecedented speed, clarity, and trust.
Our Individuals & SMB segment is one of the fastest-growing areas of the company. Whether it’s a founder relocating to the U.S., an early-stage startup sponsoring its first employee, or a family navigating a complex visa path — Alma is here to make it faster, simpler, and more transparent.
If you love building personalized outreach engines, experimenting with automation tools, and working in a mission-driven team obsessed with customer outcomes, this role is built for you.
About the Role As a
Business Development Representative focused on Individuals & SMB , you will drive one of Alma’s highest-velocity growth motions. This role blends traditional sales prospecting with modern growth tactics — orchestrating
signal-based outreach , running
highly personalized sequences , and leveraging tools like
Heyreach, Instantly, and Clay
to create meaningful conversations at scale.
You’ll be on the front lines of helping individuals and small teams navigate life-changing immigration decisions — while shaping the playbook for how Alma grows this segment going forward.
What You’ll Do
Own outbound pipeline generation for Individuals & SMB
Build, launch, and optimize multi-touch automated campaigns using Heyreach, Instantly, and Clay
Track real-time buying signals (founder activity, hiring trends, job transitions, visa inquiries, startup funding, remote worker triggers) to prioritize outreach
Personalize emails, social messages, and call scripts at scale with AI-powered workflows
Rapidly respond to inbound leads and qualify prospects for consultations
Conduct discovery to understand individual or SMB immigration goals, timing, budget, and decision-making criteria
Partner with Sales, Marketing, and Operations to refine messaging and experiment with new ICP micro-segments
Maintain accurate CRM tracking and ensure consistent pipeline hygiene
Contribute to building Alma’s SMB outbound playbook — messaging, sequences, triggers, and workflows
Iterate constantly: test new hooks, channels, and automation tactics to improve conversion rates
You’ll Thrive Here If You Have
1–3+ years of BDR/SDR experience
in high-volume SMB, consumer, or PLG-adjacent environments
Hands-on experience with modern outbound tools (Heyreach, Instantly, Clay, Apollo, HubSpot, enrichment systems, etc.)
Strong phone presence — comfortable making first contact and guiding prospects with empathy
An experimenter’s mindset: you enjoy A/B testing, measuring, optimizing
Excellent written and verbal English communication skills
A high-ownership attitude with a bias toward fast execution
Comfort working in a fast-paced environment with startup chaos — lots of building, iterating, and learning
Interest in immigration, global mobility, or helping individuals navigate important life decisions
Compensation We are transparent with compensation and benchmark against similar early-stage tech roles.
United States (Remote)
Base:
$55,000 – $60,000
OTE:
$85,000 – $95,000
Canada (Remote)
Base:
CAD $70,000 – $78,000
OTE:
CAD $108,000 – $122,000
Why This Role Is Special
You’ll directly impact people’s lives — your outreach helps individuals and small teams overcome complicated immigration hurdles.
You’ll become a specialist in
signal-based, personalized outbound , one of the most in-demand skills in modern sales.
You’ll use next-generation prospecting tools and experiment with outreach strategies few teams are running today.
You’ll help shape the future of Alma’s fast-growing SMB engine, not just follow a script.
Clear growth path into SMB AE, Enterprise AE, Customer Success, or RevOps depending on your strengths and desire.
If you're energized by personalization, automation, and helping individuals achieve life-changing outcomes, we’d love to hear from you.
#J-18808-Ljbffr
top-tier immigration attorneys
with
AI-powered automation , we help individuals, founders, and SMBs move through the immigration process with unprecedented speed, clarity, and trust.
Our Individuals & SMB segment is one of the fastest-growing areas of the company. Whether it’s a founder relocating to the U.S., an early-stage startup sponsoring its first employee, or a family navigating a complex visa path — Alma is here to make it faster, simpler, and more transparent.
If you love building personalized outreach engines, experimenting with automation tools, and working in a mission-driven team obsessed with customer outcomes, this role is built for you.
About the Role As a
Business Development Representative focused on Individuals & SMB , you will drive one of Alma’s highest-velocity growth motions. This role blends traditional sales prospecting with modern growth tactics — orchestrating
signal-based outreach , running
highly personalized sequences , and leveraging tools like
Heyreach, Instantly, and Clay
to create meaningful conversations at scale.
You’ll be on the front lines of helping individuals and small teams navigate life-changing immigration decisions — while shaping the playbook for how Alma grows this segment going forward.
What You’ll Do
Own outbound pipeline generation for Individuals & SMB
Build, launch, and optimize multi-touch automated campaigns using Heyreach, Instantly, and Clay
Track real-time buying signals (founder activity, hiring trends, job transitions, visa inquiries, startup funding, remote worker triggers) to prioritize outreach
Personalize emails, social messages, and call scripts at scale with AI-powered workflows
Rapidly respond to inbound leads and qualify prospects for consultations
Conduct discovery to understand individual or SMB immigration goals, timing, budget, and decision-making criteria
Partner with Sales, Marketing, and Operations to refine messaging and experiment with new ICP micro-segments
Maintain accurate CRM tracking and ensure consistent pipeline hygiene
Contribute to building Alma’s SMB outbound playbook — messaging, sequences, triggers, and workflows
Iterate constantly: test new hooks, channels, and automation tactics to improve conversion rates
You’ll Thrive Here If You Have
1–3+ years of BDR/SDR experience
in high-volume SMB, consumer, or PLG-adjacent environments
Hands-on experience with modern outbound tools (Heyreach, Instantly, Clay, Apollo, HubSpot, enrichment systems, etc.)
Strong phone presence — comfortable making first contact and guiding prospects with empathy
An experimenter’s mindset: you enjoy A/B testing, measuring, optimizing
Excellent written and verbal English communication skills
A high-ownership attitude with a bias toward fast execution
Comfort working in a fast-paced environment with startup chaos — lots of building, iterating, and learning
Interest in immigration, global mobility, or helping individuals navigate important life decisions
Compensation We are transparent with compensation and benchmark against similar early-stage tech roles.
United States (Remote)
Base:
$55,000 – $60,000
OTE:
$85,000 – $95,000
Canada (Remote)
Base:
CAD $70,000 – $78,000
OTE:
CAD $108,000 – $122,000
Why This Role Is Special
You’ll directly impact people’s lives — your outreach helps individuals and small teams overcome complicated immigration hurdles.
You’ll become a specialist in
signal-based, personalized outbound , one of the most in-demand skills in modern sales.
You’ll use next-generation prospecting tools and experiment with outreach strategies few teams are running today.
You’ll help shape the future of Alma’s fast-growing SMB engine, not just follow a script.
Clear growth path into SMB AE, Enterprise AE, Customer Success, or RevOps depending on your strengths and desire.
If you're energized by personalization, automation, and helping individuals achieve life-changing outcomes, we’d love to hear from you.
#J-18808-Ljbffr