FloWater
Join to apply for the
Social Media Manager - Organic
role at
FloWater
FloWater transforms the way people hydrate by providing real‑time, high‑quality purified drinking water at the point of dispense. We reduce plastic waste, restore trust in tap water, and redefine hydration habits. Social media is how that movement comes alive. If you care about innovation, sustainability, and mission‑driven impact, you’ll love working here.
Why This Role Matters As our Social Media Manager you’ll own and shape FloWater’s voice across platforms, translate our mission into engaging content, and drive brand awareness while connecting emotionally with an audience that cares about sustainability and better habits.
What You’ll Own
Develop & Lead Social Strategy
Create a cohesive social media strategy aligned with FloWater’s mission and business goals.
Maintain an editorial calendar and publishing workflow across all platforms.
Stay on top of social trends, algorithm changes, emerging platforms, and cultural moments.
Content Creation & Brand Storytelling
Create, curate, and publish compelling photo, video, graphics, and written content across Instagram, TikTok, LinkedIn, and other channels that reflect FloWater’s voice, values, and aesthetic.
Collaborate with cross‑functional teams to ensure brand consistency and amplify campaigns across channels.
Community Management & Engagement
Monitor and respond to comments, messages, and mentions to build real relationships with our audience.
Foster community engagement, encourage conversation, and nurture brand advocates.
Data‑Driven Optimization & Reporting
Track performance metrics, analyze results, and run experiments to refine content, strategy, posting cadence, and messaging.
Use data and analytics tools to inform strategic decisions and improve ROI from social efforts.
Influencer / Partner & Growth Program
Source credible talent, manage relationships, build campaigns, and measure impact.
Build and manage an influencer and ambassador program to amplify our mission, reach new audiences, and build credibility.
Cross‑Department Collaboration & Brand Alignment
Work closely with marketing, product, sales, and operations to support larger brand initiatives and overall company goals.
Maintain consistent brand voice, tone, and messaging across all social touchpoints.
Skills & Qualifications
2+ years of experience in social media management, digital marketing, or related role (preferably with B2B brands).
Strong storytelling instincts
– translate mission and values into engaging social content.
Proficiency in content creation
– graphic design (e.g., Canva), short‑form video editing, photography, or visual content.
Deep familiarity with major social media platforms and social media tools.
Data‑driven mindset
– analyze analytics, track KPIs, and iterate strategy based on performance.
Community‑first
– excellent communication skills and empathy to engage thoughtfully with followers.
Strong organizational and project‑management skills
– juggle multiple campaigns and cross‑team collaborations.
Flexibility, creativity, and a hunger to build something meaningful from the ground up.
Bonus
– experience running influencer or partnership programs.
What Success Looks Like (6–12 months)
A vibrant social presence with a growing, engaged community that feels connected to FloWater’s mission.
A cohesive content strategy delivering high‑quality, on‑brand content across platforms.
A scalable influencer/ambassador program delivering meaningful reach, engagement, and brand trust.
Data‑driven growth: clear KPIs and measurable improvements in engagement, reach, follower growth, conversions, or community action.
Strong cross‑functional collaboration: social supports big‑picture brand and business initiatives across product, marketing, and community.
Equal opportunity employer: We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability, or other protected status.
#J-18808-Ljbffr
Social Media Manager - Organic
role at
FloWater
FloWater transforms the way people hydrate by providing real‑time, high‑quality purified drinking water at the point of dispense. We reduce plastic waste, restore trust in tap water, and redefine hydration habits. Social media is how that movement comes alive. If you care about innovation, sustainability, and mission‑driven impact, you’ll love working here.
Why This Role Matters As our Social Media Manager you’ll own and shape FloWater’s voice across platforms, translate our mission into engaging content, and drive brand awareness while connecting emotionally with an audience that cares about sustainability and better habits.
What You’ll Own
Develop & Lead Social Strategy
Create a cohesive social media strategy aligned with FloWater’s mission and business goals.
Maintain an editorial calendar and publishing workflow across all platforms.
Stay on top of social trends, algorithm changes, emerging platforms, and cultural moments.
Content Creation & Brand Storytelling
Create, curate, and publish compelling photo, video, graphics, and written content across Instagram, TikTok, LinkedIn, and other channels that reflect FloWater’s voice, values, and aesthetic.
Collaborate with cross‑functional teams to ensure brand consistency and amplify campaigns across channels.
Community Management & Engagement
Monitor and respond to comments, messages, and mentions to build real relationships with our audience.
Foster community engagement, encourage conversation, and nurture brand advocates.
Data‑Driven Optimization & Reporting
Track performance metrics, analyze results, and run experiments to refine content, strategy, posting cadence, and messaging.
Use data and analytics tools to inform strategic decisions and improve ROI from social efforts.
Influencer / Partner & Growth Program
Source credible talent, manage relationships, build campaigns, and measure impact.
Build and manage an influencer and ambassador program to amplify our mission, reach new audiences, and build credibility.
Cross‑Department Collaboration & Brand Alignment
Work closely with marketing, product, sales, and operations to support larger brand initiatives and overall company goals.
Maintain consistent brand voice, tone, and messaging across all social touchpoints.
Skills & Qualifications
2+ years of experience in social media management, digital marketing, or related role (preferably with B2B brands).
Strong storytelling instincts
– translate mission and values into engaging social content.
Proficiency in content creation
– graphic design (e.g., Canva), short‑form video editing, photography, or visual content.
Deep familiarity with major social media platforms and social media tools.
Data‑driven mindset
– analyze analytics, track KPIs, and iterate strategy based on performance.
Community‑first
– excellent communication skills and empathy to engage thoughtfully with followers.
Strong organizational and project‑management skills
– juggle multiple campaigns and cross‑team collaborations.
Flexibility, creativity, and a hunger to build something meaningful from the ground up.
Bonus
– experience running influencer or partnership programs.
What Success Looks Like (6–12 months)
A vibrant social presence with a growing, engaged community that feels connected to FloWater’s mission.
A cohesive content strategy delivering high‑quality, on‑brand content across platforms.
A scalable influencer/ambassador program delivering meaningful reach, engagement, and brand trust.
Data‑driven growth: clear KPIs and measurable improvements in engagement, reach, follower growth, conversions, or community action.
Strong cross‑functional collaboration: social supports big‑picture brand and business initiatives across product, marketing, and community.
Equal opportunity employer: We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability, or other protected status.
#J-18808-Ljbffr