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Talener

B2B Marketing Analytics Lead

Talener, Boston, Massachusetts, us, 02298

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Our client is a conglomerate of 5+ brands that operate reproductive health businesses. They provide services across egg donation, surrogacy, and financing for reproductive health. This organization is one of the largest surrogate parenting agencies in the world, having served thousands of families for decades. They are looking for a Senior Analyst, Senior Marketing Analytics Lead, to optimize paid media Campaigns and lead funds.

Job Title Senior Marketing Analytics Lead

Location 100% Remote: Ability to work EST hours

Required Technology and Skills

5+ years in Business Intelligence, Data Analytics, with experience across B2B

Advanced knowledge with Google Analytics, Google Tag Manager (GTM) and Google Ad platform

60-70% tagging and tracking and 30-40% on reporting and analytics

Designing landing pages and assets internally – will be doing tracking and setting up UTM parameters

Strong understanding of campaign management for paid media

Demonstrated experience leading the full funnel process and acting as a liaison between agencies and developers (Looking at data on both ends)

Experience working with Salesforce and/or CRM platforms

Experience building reports & data visualizations using Power BI, Tableau, or Looker

A/B Testing for funneling

Ability to pull & query data is a plus

Salary Range $130,000 – $160,000+ Benefits + Paid Time Off/Holidays

If interested, please apply for immediate consideration or reach out to James Eppich for more information: jeppich@talener.com

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