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Digital Performance Marketing Manager
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JOBS by allUP . Get AI-powered advice on this job and more exclusive features. This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $100,000.00/yr About our client
Parento
is the first provider for paid parental leave, offering the only paid parental leave insurance and support program. Their holistic program enables companies to offer paid maternity and paternity leave to all employees. Designed to support working parents and reduce HR workload, Parento’s leave concierge manages leave complexities, payroll, compliance, and claims, while providing coaching for employees. Their program boasts a 95% return-to-work rate and supports employees through the leave process to ensure smooth re-onboarding. About the role
This role offers an opportunity for a digital ads expert to drive growth, manage impactful campaigns, and contribute to Parento’s success in a dynamic market. If you are passionate about data-driven innovation and making a difference, this position is a great fit. Key Responsibilities
Develop, monitor, and optimize digital campaigns for paid search (Google Ads) and paid social (Meta, LinkedIn, etc.), including landing pages, ad creatives, and email sequences. Collaborate with the marketing team to craft compelling ad copy and creative assets. Own campaign pacing, reporting, and performance metrics, with strategies aligned with marketing and sales goals. Regularly monitor campaign health, perform optimizations to improve CTR, reduce CPA, and increase ROAS or other objectives. Understand the B2B sales cycle and experience scaling customer acquisition efforts. Identify trends and opportunities to maximize platform reach. Conduct A/B testing and experiments to enhance ad creative, landing pages, and overall campaign effectiveness. Propose new ideas for B2B growth and evaluate marketing tools and technologies. Requirements
5+ years of experience in paid digital marketing, demand generation, or performance marketing (B2B preferred). Expertise in Google Ads, Meta, LinkedIn, and analytics/reporting tools. Strong analytical skills to interpret data, identify trends, and make real-time decisions. Attention to detail and ability to manage multiple projects simultaneously. Collaborative mindset and eagerness to work across teams. Salary: $85,000 - $100,000 per year + equity. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Insurance
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Digital Performance Marketing Manager
role at
JOBS by allUP . Get AI-powered advice on this job and more exclusive features. This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $100,000.00/yr About our client
Parento
is the first provider for paid parental leave, offering the only paid parental leave insurance and support program. Their holistic program enables companies to offer paid maternity and paternity leave to all employees. Designed to support working parents and reduce HR workload, Parento’s leave concierge manages leave complexities, payroll, compliance, and claims, while providing coaching for employees. Their program boasts a 95% return-to-work rate and supports employees through the leave process to ensure smooth re-onboarding. About the role
This role offers an opportunity for a digital ads expert to drive growth, manage impactful campaigns, and contribute to Parento’s success in a dynamic market. If you are passionate about data-driven innovation and making a difference, this position is a great fit. Key Responsibilities
Develop, monitor, and optimize digital campaigns for paid search (Google Ads) and paid social (Meta, LinkedIn, etc.), including landing pages, ad creatives, and email sequences. Collaborate with the marketing team to craft compelling ad copy and creative assets. Own campaign pacing, reporting, and performance metrics, with strategies aligned with marketing and sales goals. Regularly monitor campaign health, perform optimizations to improve CTR, reduce CPA, and increase ROAS or other objectives. Understand the B2B sales cycle and experience scaling customer acquisition efforts. Identify trends and opportunities to maximize platform reach. Conduct A/B testing and experiments to enhance ad creative, landing pages, and overall campaign effectiveness. Propose new ideas for B2B growth and evaluate marketing tools and technologies. Requirements
5+ years of experience in paid digital marketing, demand generation, or performance marketing (B2B preferred). Expertise in Google Ads, Meta, LinkedIn, and analytics/reporting tools. Strong analytical skills to interpret data, identify trends, and make real-time decisions. Attention to detail and ability to manage multiple projects simultaneously. Collaborative mindset and eagerness to work across teams. Salary: $85,000 - $100,000 per year + equity. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Insurance
#J-18808-Ljbffr