Director of Membership and Communications

Florida Physical Therapy Association is a dynamic and mission-driven professional organization dedicated to advocating and being the resource for the physical therapy profession in Florida. With a strong community of 6000+ members across Florida, we promote excellence, knowledge-sharing, and advocacy in physical therapy. The Director of Membership and Communications is a strategic leader responsible for developing and executing comprehensive membership engagement and communications strategies. This position plays a critical role in growing membership, increasing member value and retention, and elevating the association’s visibility and brand across all platforms. Primary Responsibilities include: Membership Strategy & Engagement Develop and lead membership recruitment, engagement, and retention strategies. Oversee the member journey from onboarding to renewal to ensure a high-quality member experience. Manage and optimize the membership database (AMS/CRM) to ensure data integrity and actionable reporting. Conduct regular member satisfaction surveys and analyze feedback to inform strategic decisions. Identify and implement new member benefits in collaboration with other areas of the association. Communications & Marketing Create and execute a multi-channel communications strategy, including email, social media, website, newsletters, press releases, and promotional campaigns. Oversee the content, tone, and consistency of all association communications and branding. Lead development of marketing campaigns for events, programs, and publications. Manage the design, production, and distribution of promotional and informational materials. Collaborate with team members to support advocacy and public relations efforts. Qualifications Bachelor’s degree in communications, marketing, public relations, nonprofit management, or a related field. 2-3 years of experience in membership management, marketing, or communications, preferably in a nonprofit or association setting. Demonstrated success in growing membership and increasing engagement. Exceptional writing, editing, and verbal communication skills. Proficiency with association management systems (AMS), Microsoft Office, email marketing tools, and social media platforms. Strategic thinker with strong analytical and project management skills. Proven ability to manage multiple priorities, and deliver results.

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