VDart Digital
Product Manager
Chicago, IL or Roswell, GA
Full time
Roles and responsibility: Should own the strategy, roadmap, and activation of business use cases, Drive adoption, driving measurable value from our investment in the CDP. Strong business acumen with ability to connect customer insights to business outcomes.
Should have: Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency). Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation). Leverage CDP for segmentation, audience activation, and campaigns. Build customer segments, predictive scoring, churn models, A/B testing. Designs Omni channel experiences leveraging CDP data. Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates).
Key requirements Strategic Planning: Vision and governance framework establishment Use Case Prioritization: Agreeing on high-impact, feasible business cases Execution & Deployment: Cross-team execution with ongoing coordination (joint with Product owner) Optimization & Scale: Performance monitoring and process improvement (joint with Product owner ) Continuous Evolution: Roadmap updates and new opportunity identification
Roles and responsibility: Should own the strategy, roadmap, and activation of business use cases, Drive adoption, driving measurable value from our investment in the CDP. Strong business acumen with ability to connect customer insights to business outcomes.
Should have: Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency). Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation). Leverage CDP for segmentation, audience activation, and campaigns. Build customer segments, predictive scoring, churn models, A/B testing. Designs Omni channel experiences leveraging CDP data. Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates).
Key requirements Strategic Planning: Vision and governance framework establishment Use Case Prioritization: Agreeing on high-impact, feasible business cases Execution & Deployment: Cross-team execution with ongoing coordination (joint with Product owner) Optimization & Scale: Performance monitoring and process improvement (joint with Product owner ) Continuous Evolution: Roadmap updates and new opportunity identification