VDart Digital
Product Manager
Chicago, IL or Roswell, GA
Full time
Roles and responsibility:
- Should own the strategy, roadmap, and activation of business use cases, Drive adoption, driving measurable value from our investment in the CDP.
- Strong business acumen with ability to connect customer insights to business outcomes.
Should have:
- Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency).
- Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation).
- Leverage CDP for segmentation, audience activation, and campaigns.
- Build customer segments, predictive scoring, churn models, A/B testing.
- Designs Omni channel experiences leveraging CDP data.
- Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates).
Key requirements
- Strategic Planning: Vision and governance framework establishment
- Use Case Prioritization: Agreeing on high-impact, feasible business cases
- Execution & Deployment: Cross-team execution with ongoing coordination (joint with Product owner)
- Optimization & Scale: Performance monitoring and process improvement (joint with Product owner )
- Continuous Evolution: Roadmap updates and new opportunity identification