THE MAX Challenge
Full-Charge General Manager (Multi-Unit Boutique Fitness Centers)
THE MAX Challenge, Monmouth Heights at Manalapan, New Jersey, United States
$70k to 80k Base Salary + Performance Bonuses
(Total Potential Compensation: $70,000–$95,000+)
Company:
Fit Franchise Brands Employment Type:
Full-Time Reports To:
CEO
About the Opportunity Fit Franchise Brands is seeking a high-performance, Full-Charge General Manager to lead multiple boutique fitness centers within our organization. This is a multi-unit operational leadership role designed for someone who thrives in a fast-paced, service-driven environment where expectations are high, accountability is non-negotiable, and member experience is everything.
You will assume full operational ownership, including:
Leading and developing Center Managers and their teams
Driving sales, retention, and profitability across multiple boutique fitness centers
Implementing systems, standards, and accountability frameworks
Rebuilding culture and improving operational consistency
Laying the foundation for future multi-unit growth
This position offers a fast-track pathway to Area Director, Regional Manager, and National Manager roles as we continue to scale.
Mission of the Role Your mission is to elevate performance across all assigned boutique fitness centers by driving:
Strong revenue growth
High member retention
Team accountability and consistent execution
Benchmark-level operational excellence
Clear alignment with brand standards
You will play a central role in shaping the member experience, staff performance, and operational outcomes.
Key Responsibilities Leadership & Team Performance
Lead, coach, and hold accountable multiple Center Managers
Establish a culture of discipline, follow-through, and strong execution
Conduct regular in-center visits to observe member interactions, coaching quality, and sales processes
Implement management rhythms including daily huddles, KPI reviews, and weekly performance meetings
Sales & Member Growth
Own multi-unit sales performance and conversion metrics
Train teams on lead management, tours, trial conversions, and closing
Manage KPIs daily to ensure sales expectations are met or exceeded
Optimize member experience to drive long-term retention and referrals
Operations & Systems
Ensure consistent execution of the boutique fitness class experience
Implement checklists, SOPs, accountability systems, and workflow processes
Identify operational breakdowns and implement corrective actions quicklyOversee scheduling, labor management, and cost control to meet profitability targets
People Development
Set clear performance expectations for managers and staff
Coach, develop, and evaluate team performance with transparency
Address underperformance decisively and professionally
Recruit, hire, and retain strong operational and member experience talent
Compensation
Base Salary:
$70,000
Performance Bonuses:
Based on sales, retention, operational KPIs, and profitability
Total Potential Compensation:
$70,000–$95,000+ annually for top performers
Ideal Candidate Profile We are looking for a high-capacity operator who understands the demands and energy of boutique fitness.
You Are:
Highly accountable with strong ownership of results
Skilled at diagnosing issues and implementing effective solutions
Confident having direct conversations and setting firm expectations
Energized by being in centers, coaching teams, and driving performance
Focused on delivering an exceptional member experience
Experience Requirements:
Multi-unit leadership preferred, or high-performing single-unit leadership ready for scale
3–5+ years of experience in boutique fitness, fitness, retail, hospitality, or service-based industries
Documented track record of improving sales, retention, and team performance
#J-18808-Ljbffr
(Total Potential Compensation: $70,000–$95,000+)
Company:
Fit Franchise Brands Employment Type:
Full-Time Reports To:
CEO
About the Opportunity Fit Franchise Brands is seeking a high-performance, Full-Charge General Manager to lead multiple boutique fitness centers within our organization. This is a multi-unit operational leadership role designed for someone who thrives in a fast-paced, service-driven environment where expectations are high, accountability is non-negotiable, and member experience is everything.
You will assume full operational ownership, including:
Leading and developing Center Managers and their teams
Driving sales, retention, and profitability across multiple boutique fitness centers
Implementing systems, standards, and accountability frameworks
Rebuilding culture and improving operational consistency
Laying the foundation for future multi-unit growth
This position offers a fast-track pathway to Area Director, Regional Manager, and National Manager roles as we continue to scale.
Mission of the Role Your mission is to elevate performance across all assigned boutique fitness centers by driving:
Strong revenue growth
High member retention
Team accountability and consistent execution
Benchmark-level operational excellence
Clear alignment with brand standards
You will play a central role in shaping the member experience, staff performance, and operational outcomes.
Key Responsibilities Leadership & Team Performance
Lead, coach, and hold accountable multiple Center Managers
Establish a culture of discipline, follow-through, and strong execution
Conduct regular in-center visits to observe member interactions, coaching quality, and sales processes
Implement management rhythms including daily huddles, KPI reviews, and weekly performance meetings
Sales & Member Growth
Own multi-unit sales performance and conversion metrics
Train teams on lead management, tours, trial conversions, and closing
Manage KPIs daily to ensure sales expectations are met or exceeded
Optimize member experience to drive long-term retention and referrals
Operations & Systems
Ensure consistent execution of the boutique fitness class experience
Implement checklists, SOPs, accountability systems, and workflow processes
Identify operational breakdowns and implement corrective actions quicklyOversee scheduling, labor management, and cost control to meet profitability targets
People Development
Set clear performance expectations for managers and staff
Coach, develop, and evaluate team performance with transparency
Address underperformance decisively and professionally
Recruit, hire, and retain strong operational and member experience talent
Compensation
Base Salary:
$70,000
Performance Bonuses:
Based on sales, retention, operational KPIs, and profitability
Total Potential Compensation:
$70,000–$95,000+ annually for top performers
Ideal Candidate Profile We are looking for a high-capacity operator who understands the demands and energy of boutique fitness.
You Are:
Highly accountable with strong ownership of results
Skilled at diagnosing issues and implementing effective solutions
Confident having direct conversations and setting firm expectations
Energized by being in centers, coaching teams, and driving performance
Focused on delivering an exceptional member experience
Experience Requirements:
Multi-unit leadership preferred, or high-performing single-unit leadership ready for scale
3–5+ years of experience in boutique fitness, fitness, retail, hospitality, or service-based industries
Documented track record of improving sales, retention, and team performance
#J-18808-Ljbffr