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TRANZACT

Head of Data Science

TRANZACT, Fort Lee, New Jersey, United States, 07024

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HR Director Recruiting & Onboarding at TRANZACT TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

Position Summary TRANZACT is looking for a hands-on data leader who thrives at the intersection of high-impact analytics, people development, and strategic influence to help shape the future of our data science organization by bringing deep technical mastery, a passion for mentorship, and a vision for what data can do when aligned with bold business goals.

As the Head of Data Science and Analytics (DSA), you will oversee and support advanced analytics projects that impact the entire sales funnel and touch all of our product categories. You’ll drive delivery of a wide range of ML models and advanced analytics including predictive modeling, segmentation, lead scoring, marketing optimizations as well as crafting data stories and presentations of key findings to stakeholders.

Your primary role will be to put Data Science in the center of all our marketing and business decisions. To get there you need to have a deep understanding of data science marketing, what works, where to find leverage and how to build a team around driving best in class marketing outcomes. This is not a support role. While the marketing team may come to your team for help with certain analyses, your team’s primary role is to find areas of opportunity for marketing to execute against.

The Responsibilities of the Head of Data Science & Analytics include:

Help develop DSA team’s project and roadmap in line with business objectives and strategic opportunities.

Lead and oversee a team of (5) data scientists and analysts to deliver best-in-class impactful models and analysis.

Day-to-day collaboration with cross-functional teams to understand evolving business needs and develop effective analytics solutions and models.

Execute on a model strategy roadmap to continuously improve accuracy and functionality of models and business outcomes.

Drive data science initiatives to improve customer engagement and operational efficiency through personalization and effective targeting.

Deliver on varied projects such as customer audience segmentation, propensity models, and dynamic bidding algorithms.

Be an SME and key producer of forecasting model development, production, and execution, in partnership with our Enterprise Data Management and Technology teams.

Prepare and deliver presentations summarizing key insights and conclusions, often to senior leaders.

Embrace and foster a curious growth and learning mindset for the entire team.

Support a collaborative, team-oriented and client-focused organization that’s motivated by business and technical challenges.

Qualifications include:

Bachelor's degree in a quantitative or related field, and 8+ years of relevant experience.

Data Science experience within marketing. Needs to have done the following:

Attribution modeling

Audience segmentation, targeting and measurement. Experience within clean rooms a bonus

Campaign lift analysis

Predictive modeling

KPI forecasting and scenario planning

Funnel conversion analysis

Geo performance and market opportunity analysis

Marketing experimentation frameworks

Strong leadership skills and successful outcomes as a people manager.

Excellent SQL, Python, and Databricks skills.

Intuitive business and analytical skills with the ability to collect, organize, analyze, and disseminate relevant information with attention to detail and accuracy to non-technical and senior leadership audiences.

Deep experience with successful statistical modeling, machine learning and other advanced analytics methods.

Proactive, results-driven, and have a proven track record of execution.

Structured thinker with exceptional verbal and written communication skills.

Preferred qualifications include:

Masters in a quantitative or related field (i.e., Data Science, Statistics, etc.).

Experience in a direct to consumer, financial service, or insurance sector(s).

Seniority level Director

Employment type Full-time

Job function Business Development

Industries Advertising Services

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