SONIC
Director, Product, Martech & Customer Data
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Director, Product, Martech & Customer Data
role at
SONIC .
Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer‑facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers.
As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. Success in this role requires both vision and execution—bringing new ideas to life through a well‑orchestrated and prioritized roadmap that aligns with business needs. This position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams, emphasizing cross‑functional collaboration to deliver high‑impact solutions that enable personalization, loyalty growth, and data‑driven decision‑making.
What You’ll Drive
A modern MarTech and data ecosystem that enables precision marketing at scale.
A scalable foundation for segmentation, experimentation, and cross‑channel engagement.
A product team that operates as trusted advisors and delivery leaders across the enterprise.
A culture of continuous innovation balanced with accountability, transparency, and rigor.
Responsibilities
Product strategy: Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder and franchisee needs, with an objective to drive value for everyone. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcome. Own and manage business cases and adherence to budget. Evaluate market analysis and maintain knowledge of industry innovations and technology platforms to inform strategy for the product.
Roadmap planning and prioritization: Translate strategy into a roadmap containing well‑defined capabilities, initiatives, and enablers that will realize the product’s vision through incremental value creation for Inspire and its franchisees. Allocate and manage work across different product teams to ensure alignment and execution using Agile principles. Apply a rigorous prioritization approach to ensure high‑value items are delivered at the right time.
Leadership responsibilities: Lead and mentor a high‑performing team of Product Managers and Analysts to continuously develop and enhance Customer Products while enhancing Product Management capabilities across teams. Own the development of Team OKRs while monitoring and updating progress, and drive accountability across stakeholders through relevant metrics.
Cross‑functional collaboration: Collaborate effectively with cross‑functional teams while driving consensus and execution across all aspects of the product lifecycle. Own the development of and provide progress updates to internal and external stakeholders in a timely manner. Provide guidance on product design while keeping in mind dependencies and integration with other products across the enterprise.
Vendor management: Manage all aspects of vendor relationships and contracts. Work effectively with vendors on requirements, deliverables, and economics.
Innovation & emerging technologies: Evaluate and incubate applications of GenAI, Agentic AI, and Reinforcement Learning for content automation, journey optimization, and intelligent decision‑making.
Education & Experience Qualifications
Minimum 4‑year degree and/or bachelor’s degree, MBA preferred.
Minimum 10 years of product management experience working on data platforms or related technology solutions.
Minimum 5 years of experience as a team leader and manager.
Required Knowledge, Skills, or Abilities
10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role.
Deep knowledge of the MarTech stack, including platforms and data activation tools (e.g., data warehouse, CDP, ESP, OMS, personalization platforms, and CMS).
Track record of delivering measurable impact across CRM, personalization, or loyalty programs.
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows.
Proven track record of coaching and developing high‑performing product teams, with the ability to influence across engineering, analytics, and business stakeholders in a matrixed organization.
Strong business acumen with experience in building business cases and translating data into strategy.
Strong analytical and strategic thinking skills with the ability to make data‑driven decisions, collect and synthesize information, and make it relevant and actionable for key stakeholders.
Excellent storytelling, communication, and executive presentation skills.
Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Seniority Level: Director
Employment Type: Full‑time
Job Function: Product Management and Marketing
Industry: Restaurants
#J-18808-Ljbffr
Director, Product, Martech & Customer Data
role at
SONIC .
Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer‑facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers.
As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. Success in this role requires both vision and execution—bringing new ideas to life through a well‑orchestrated and prioritized roadmap that aligns with business needs. This position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams, emphasizing cross‑functional collaboration to deliver high‑impact solutions that enable personalization, loyalty growth, and data‑driven decision‑making.
What You’ll Drive
A modern MarTech and data ecosystem that enables precision marketing at scale.
A scalable foundation for segmentation, experimentation, and cross‑channel engagement.
A product team that operates as trusted advisors and delivery leaders across the enterprise.
A culture of continuous innovation balanced with accountability, transparency, and rigor.
Responsibilities
Product strategy: Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder and franchisee needs, with an objective to drive value for everyone. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcome. Own and manage business cases and adherence to budget. Evaluate market analysis and maintain knowledge of industry innovations and technology platforms to inform strategy for the product.
Roadmap planning and prioritization: Translate strategy into a roadmap containing well‑defined capabilities, initiatives, and enablers that will realize the product’s vision through incremental value creation for Inspire and its franchisees. Allocate and manage work across different product teams to ensure alignment and execution using Agile principles. Apply a rigorous prioritization approach to ensure high‑value items are delivered at the right time.
Leadership responsibilities: Lead and mentor a high‑performing team of Product Managers and Analysts to continuously develop and enhance Customer Products while enhancing Product Management capabilities across teams. Own the development of Team OKRs while monitoring and updating progress, and drive accountability across stakeholders through relevant metrics.
Cross‑functional collaboration: Collaborate effectively with cross‑functional teams while driving consensus and execution across all aspects of the product lifecycle. Own the development of and provide progress updates to internal and external stakeholders in a timely manner. Provide guidance on product design while keeping in mind dependencies and integration with other products across the enterprise.
Vendor management: Manage all aspects of vendor relationships and contracts. Work effectively with vendors on requirements, deliverables, and economics.
Innovation & emerging technologies: Evaluate and incubate applications of GenAI, Agentic AI, and Reinforcement Learning for content automation, journey optimization, and intelligent decision‑making.
Education & Experience Qualifications
Minimum 4‑year degree and/or bachelor’s degree, MBA preferred.
Minimum 10 years of product management experience working on data platforms or related technology solutions.
Minimum 5 years of experience as a team leader and manager.
Required Knowledge, Skills, or Abilities
10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role.
Deep knowledge of the MarTech stack, including platforms and data activation tools (e.g., data warehouse, CDP, ESP, OMS, personalization platforms, and CMS).
Track record of delivering measurable impact across CRM, personalization, or loyalty programs.
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows.
Proven track record of coaching and developing high‑performing product teams, with the ability to influence across engineering, analytics, and business stakeholders in a matrixed organization.
Strong business acumen with experience in building business cases and translating data into strategy.
Strong analytical and strategic thinking skills with the ability to make data‑driven decisions, collect and synthesize information, and make it relevant and actionable for key stakeholders.
Excellent storytelling, communication, and executive presentation skills.
Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Seniority Level: Director
Employment Type: Full‑time
Job Function: Product Management and Marketing
Industry: Restaurants
#J-18808-Ljbffr